Dr. B Dental Solutions, a disruptive denture care brand taking on the goliaths of traditional denture products, has just completed a spectacular year of progress on its mission to improve the lives of the 42 million Americans who wear dentures. In the short time between launching their first product in 2018, and today, Dr. B Dental Solutions has made an outsize impact on the centuries-old denture market.
In 2023, the company multiplied its revenue, closed a successful funding round, migrated its fulfillment operations to a national hub model, made distribution deals with the largest denture-focused dental office networks in the country, and introduced several new highly anticipated products to its growing fanbase.
The momentum continues in 2024, with Dr. B Dental Solutions earning a top spot on Inc. Magazine’s 5000 Fastest Growing Companies, placing at an extraordinary #66 out of 5,000 Southeastern companies, one of America’s most competitive regions. In response to surging direct-to-consumer sales across multiple online platforms, the company began the year by enhancing its inventory management system and logistics to prepare for scaling up and meeting projected demand. The focus on operations came about when the brand experienced stockouts throughout 2023 due to selling out of its best–selling products. Through strategic hires and implementing best-in-class systems, the company was able to transition to a more cost-effective and efficient model to serve its customers.
Despite facing challenges due to stock shortages, the company achieved remarkable annual revenue growth. From 2022 to 2023, business-to-consumer sales surged by 287%, while e-commerce sales soared by 732% compared to the previous year. The increased sales volume led to higher shipping costs, prompting the company to revamp its shipping model. The company transitioned from a single fulfillment center in Florida to a nationally decentralized hub model, distributing products from four warehouses. This strategic move resulted in significant cost savings and shorter delivery times, with over 97% of customer deliveries now falling within shipping zones 1 and 2, as opposed to the majority previously being in shipping zones 3 and 4.
In the B2B sector, Dr. B Dental Solutions achieved notable success. In 2023, the company formed partnerships with several chains of dental offices, gaining exposure to 1.5 million new customers annually and significantly boosting revenue. This strategic relationship also benefits denture wearers, who are now being introduced to the first comprehensive denture care cleaning system that caters to all of their needs.
The customer-centric company was born from cosmetic dentist Dr. Lorin Berland’s 45 years of hands-on experience working with denture-wearers. Before becoming an internationally recognized dentist, he started his career as a denture-technician, so denture-wearers were always on his mind. Over this time, he saw dental treatments and technology make rapid advancements, yet denture care products remained the same as they were 50 years ago. Knowing that denture-wearers deserved better, he enlisted his son, Jean-Paul, and together they set out to create a line of products that actually addressed the needs of this large and growing population.
The father-son passion project has quickly morphed into a highly successful business that is pioneering a market transformation. Early on, the company made headlines when its Denture Adhesive became the first ever to earn the prestigious American Dental Association Seal of Acceptance. The ADA Seal of Acceptance is the gold standard for dental products. It can only be earned after rigorous testing by the ADA Council on Scientific Affairs. In almost 100 years of history, not a single denture adhesive had ever been awarded this mark of safety and efficacy. Today, Dr. B Dental Solutions remains the first and only brand to have earned multiple ADA Seals across every denture category.
When asked about Dr. B Dental Solutions’ growth, Jean-Paul said “The company’s success is because of its revolutionary approach to an industry that hasn’t seen innovation in decades. From the beginning, Dr. B Dental Solutions has leveraged unparalleled denture expertise to produce products designed to improve quality of life and address the common, yet serious issues impacting denture wearers’ health, comfort, and wellness. The milestones we’ve accomplished have all occurred because we spent years listening to denture-wearers who told us exactly what they needed to make their lives better.”
Dr. B Dental Solutions is poised to surpass its 2023 performance and scale rapidly. The company is preparing for this new level of growth by releasing a pocket-sized denture adhesive for on-the-go application and rolling out the next stage of its marketing strategy, which focuses on educating consumers on how to live their best lives with dentures while helping them avoid the most common denture-related issues that can have a major impact on their quality of life.
As Dr. B Dental Solutions’ young team continues revolutionizing the denture care market, the focus will always be on honoring Dr. Berland’s legacy and his mission to help millions of denture wearers have happier and healthier lives.
Published by: Holy Minoza
