Let us start by sharing some numbers. The current sales for rigid boxes stand at US$4.2 billion, with a CAGR of 3.8% for the forecast period of 2024–2034. The expected sales growth will go up to US$6.2 billion. These numbers indicate that more and more brands are preferring custom rigid boxes for selling luxury items or products that need maximum protection. It is an intimation for all brands to revamp their rigid box designs and create boxes that can attract customers.

These boxes have the power to be your silent salesperson and sell your products without saying even a single word. Moreover, they can create a lasting impression on shoppers, resulting in customer retention and positive reviews. Modern-day business relies a lot on customer feedback, and product packaging plays a vital role in getting brands good reviews. But how do you get these and many other benefits from these boxes? This post explores how brands can use custom rigid boxes to impress their customers and enhance brand value.

Tips to Create Custom Rigid Boxes That Mesmerize Shoppers

Target Market Analysis

Custom rigid boxes are generally used to sell high-end, valuable items. The target market for such products is highly specific in its buying behavior. Hence, it is important for brands to conduct in-depth target market research before starting marketing, launching the product, or designing packaging. A target market study usually revolves around age, gender, race, and buying preferences. For example, if you are selling upscale watches to youth, the box must be designed around the age of 15–24. 

The Color of the Box

The color of the box plays a vital role when it comes to selling luxury goods. Color preferences can vary from person to person, but research suggests that some US states have a general liking for some colors. For example, the red rose color is loved in 30 out of 50 states, followed by pink in 12 states, and blue in 6 states. New Yorkers and Londoners love wearing black and prefer it over other colors.

These are general trends. Brands can conduct detailed research and change their product’s packaging color accordingly. The benefit of having different packaging for different regions is that it allows brands to personalize packaging. Buyers instantly feel a connection with the packaging, and it inspires them to check out your offering.

The Fonts and Artwork on the Box

Apart from the color, the font and artwork also play a critical role in making your boxes a hit among people. How? Let’s find out. The font size, style, and placement impact a buyer’s psychology and create curiosity to know more about your product.

The second thing is the artwork. The people who buy luxury and costly items need something memorable and something they can share with the world. For example, consider someone buying a costly watch from a leading brand like Rolex, Patek Philippe, Audemars Piguet, or Rado. These watches are premier, so there will be no quality issues. But buyers will expect the packaging to be out of the world too. This is something custom rigid boxes can do. You can add elegant artwork that will amplify a buyer’s shopping experience. For example, if you are selling a special edition or limited edition watch, mention it on the box. If you are selling a watch designed in collaboration with a celebrity, use it to your benefit. 

Provide a Rich Shopping Experience

As already mentioned, luxury buyers need an all-out shopping experience. For them, the shopping experience starts right after they enter a shop or visit a website and ends when they receive a product. The receiving part is all about custom rigid boxes. Brands can improve the shopping experience of their buyers with high-quality and flawless boxes.

Another important thing to consider here is the recent trend of unboxing videos on social media. These videos get millions of views in a matter of few days and boost sales for brands. There are two ways to get featured in these videos. Either you hire a YouTuber or make awesome packaging that prompts influencers to feature your product. Either way, one thing is necessary: good packaging. The unboxing videos are typically made for mobile phones, accessories, or other tech gadgets. All these things are best packed in rigid boxes. 

Win Customers Trust with Maximum Protection

Rigid boxes are hard boxes that offer the premier protection among all the custom-printed boxes. They are made from rigid paperboards that can absorb extreme weight and pressure. It also provides good protection against moisture and heat. This is the reason many costly chocolates and cookies are sold in rigid boxes. These boxes are a must-have for the long-distance shipping of sensitive and delicate items. This is great for winning the trust of online customers. When buyers receive something intact and in excellent quality, it increases customer retention, and shoppers will prefer your brand again. 

Final Words

Many brands contend that custom rigid boxes come with higher initial costs compared to plain brown boxes. However, it’s important to weigh the multitude of benefits they offer. A pragmatic approach before making any investment is to consider the potential impact on brand perception and customer experience. The enhanced presentation and customer satisfaction associated with these boxes often justify the investment, supporting the argument for their use.

If you are wondering for the premier place to buy boxes, don’t worry; CPP Boxes has got you covered. We are a leading packaging provider in the USA. We offer free design support, free shipping, a quick turnaround time, and no die & plate charges. Contact us today and get the best deals on custom boxes. 

Published by: Martin De Juan