Saturday, March 2, 2024

MANNAT GUPTA: A Fashion Label Driven by Innovation and Empowerment

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MANNAT GUPTA is an India-based fashion brand that strives to create distinctive and innovative clothing for women. Mannat Gupta established her clothing line in 2020, which is well-recognized today for its sophisticated, minimal, and adaptable designs produced by experimenting with unconventional pleats and drapes to produce one-of-a-kind pieces. The brand, presently available in the US, UK, Europe, and India is expanding daily thanks to its partnerships and cooperation with national and international retailers, influencers, newspapers, and celebrities.

Mannat Gupta – The woman behind the brand 

Mannat Gupta, the founder of MANNAT GUPTA, grew up in Uttarakhand with a passion for art and design. Mannat’s fashion sense and creative thinking evolved during her time in New York at the prestigious Parsons School of Design. She began experimenting with natural dyes and colours in 2019, and her label officially debuted in 2020. Mannat Gupta’s design philosophy focuses on serving modern women who embody strength and independence. Through her fashion line MANNAT GUPTA, she wants to celebrate and uplift all types of tenacious women.

Vision, Mission and Beliefs of the Brand

MANNAT GUPTA’s mission is to provide women with distinctive, innovative, and everlasting clothing that is also comfortable and versatile. Their vision is to become a global name and provide versatility with every piece they design. The brand’s design philosophy culminated out of lucid yet luminous, timely yet time-tested, and leisurely yet long-lasting aesthetics, tied together by a common thread of versatility and functionality. It firmly believes that how women portray themselves affects how they perceive themselves and therefore strives to help them feel confident and comfortable in their skin.

Products and USPs

MANNAT GUPTA is a luxury fashion label that offers edgy and versatile designs for its customers. Their collections feature detachable pieces, unconventional pleats and drapes to provide unique and elevated designs. The company combines a variety of fabric weights to give their pieces depth and texture and embellishments like sequins and beadings for visual appeal.

The company also tries novel methods, such as weaving fabric panels together, to add depth and texture to their upcoming collection. The USP of MANNAT GUPTA is their dedication to high-quality products, customer demands, and elegant, minimal, and adaptable designs.

The brand’s enormous product range includes everything anybody might need to enhance their signature styles, including co-ords, tops, skirts, jackets, jumpsuits, and much more, primarily in its four collections: Morph, Merak, Beyond, and Bloom.

Social and Environmental Commitments

The firm sources its materials locally to lower its carbon footprint and minimize waste by using a made-to-order and made-to-measure manufacturing process. Previously, Mannat volunteered at Devbhumi, a non-profit organization giving free education and healthcare to underprivileged children. Additionally, the brand’s products are made chemical-free. They also provide a clean and safe workspace for their workforce. 

In conclusion, MANNAT GUPTA is a high-end luxury brand that supports the idea of producing diverse and edgy designs using unconventional techniques and fabrics. With a commitment to quality, sustainability, and customer satisfaction, the brand strives to make the world a better place to live and flaunt in comfort.

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