Entrepreneur

Viva Group Hospitality: The One-Stop Concierge Network Connecting NYC, Miami, Las Vegas, and the Hamptons

March 5, 2026

By: Ethan Rogers

In an era where luxury is increasingly defined by experiences rather than possessions, a new hospitality brand is emerging with a clear mission. Viva Group Hospitality is building a nationwide concierge network designed to simplify access to some of the most sought-after nightlife and entertainment destinations in the United States.

Founded by New York City nightlife promoters Frank Zito and Abraham Djebiyan, the company was created to solve a problem many travelers and high-end clients face when visiting major nightlife cities. Instead of coordinating reservations, transportation, access to nightlife, and accommodations across multiple providers, Viva Group Hospitality offers a centralized service that allows every element of a client’s experience to be arranged through a single trusted source.

Operating across four of the country’s most prominent nightlife markets, New York City, Miami, Las Vegas, and the Hamptons, the company has positioned itself as a concierge and hospitality platform focused on premium access, convenience, and relationships.

A New Approach to Luxury Hospitality

The luxury hospitality and concierge industry has traditionally been fragmented. Clients looking for premium nightlife access or curated experiences often have to navigate multiple promoters, booking services, transportation companies, and accommodation providers.

Viva Group Hospitality was designed to eliminate that complexity by providing a single point of contact for VIP nightlife reservations, exclusive dining access, exotic car rentals, private jet charters, yacht rentals, luxury villas, and chauffeur services.

Built on Relationships and Access

Unlike many traditional industries that rely on awards or formal credentials, the nightlife and concierge sector is built primarily on relationships, reputation, and access. Through years of operating within New York City nightlife, the founders built connections with venues across major entertainment markets.

Creating a Community Around Experiences

In addition to concierge services, the company produces branded nightlife events including House Arrest, a growing house music event series hosted throughout New York City. They are also developing Ritmo Vero, a melodic techno concept designed to bring a unique electronic music experience to the city.

Experiences as the New Luxury

The founders believe modern luxury is centered around experiences rather than material goods. Travelers and guests increasingly prioritize memorable environments, social connections, and exclusive access over traditional luxury purchases.

Expanding the Vision

Over the next two to five years, Viva Group Hospitality plans to expand beyond concierge services into a larger hospitality and entertainment brand, including festival-scale events and potentially operating their own venues.