By: Celeste Parks
Because every business is a people business.
In an era where digital shortcuts and metrics-driven auto-responses dominate business-as-usual, Tom Chenault continues to champion a more personal path. For him, meaningful connections—not thumbs-up emojis and drive-by comments—are the foundation of enduring relationships, friendships, and partnerships in both business and life.
With decades of experience as proof, Tom has come to know that what people remember most is being remembered. His approach, grounded in consistent and uniquely informed communication, offers an enlightened alternative to high-tech, no-touch tactics—especially in industries like network marketing, where trust plays a central role.
Reconnecting After the Rush
As the world adjusted post-pandemic, many professionals gravitated toward online platforms—Facebook, Instagram, LinkedIn, TikTok—seeking greater visibility and instant reach. Tom observed this shift, shaking his head. Again and again, the outcome was the same: rapid outreach without deeper connection led to disengagement and disappointment.
Building lasting relationships and partnerships requires more than the one-shot deal of tapping a button. “When people join with a click, they’ll leave with a click,” Tom says. Time to get back to basics: connect. Ask questions. Listen. Learn. And above all, remember.
The ‘Rotation of Remember’ Philosophy
The powerful idea behind Tom’s work is the Rotation of Remember (RoR) philosophy—an up-close and personal approach to staying meaningfully and consistently connected over time.
Hit delete on follow-ups that aim to close sales. Tom’s RoR philosophy prioritizes what matters to people.
Using a system he invented called Contact Mapping, Tom’s conversations are all about who a person really is. He takes notes: names, dates, likes and loves, values, and vision. He sets personal reminders to check back in—whether it’s to acknowledge a milestone, send support, or simply say hello. It’s always about remembering—literally thousands of calls that begin, “Hey, it’s Tom. Tell me a story.”
“If I’ve made the time to remember someone,” Tom shared, “I’ve committed to showing up with them when it counts.”
Trust Grows in the Small Moments
Tom’s philosophy revolves around four core values: belonging, love, trust, and safety—what he calls the “BLTs.” In his experience, when these are present, a genuine connection is established, and engagement follows naturally.
Every Business Is a People Business
Tom’s message and method apply to any and all endeavors: ask questions. Listen—openly. Respond thoughtfully. And don’t lead with a pitch. There’s no need.
The opportunity for partnership grows out of the soil of relationship.
Whether he’s speaking to entrepreneurs, real estate agents, or service providers, Tom encourages people to focus on the relationship. That’s where the results come from.
A Personal Foundation
Tom’s worldview is rooted in his own life experience. With more than 36 years of sobriety, he credits recovery communities for showing him the value of connecting honestly and deeply—listening from both the head and the heart, and serving others. Those lessons continue to guide how he interacts with everyone he meets, whether in personal or business conversations.
For Tom, the goal isn’t to impress—it’s to understand. He believes people want to be seen and heard, not sold to, and that principle has shaped the way he builds all his relationships, one-on-one and with teams.
Technology as a Tool, Not a Replacement
Tom is committed to connection. He’s not opposed to digital tools—his Contact Mapping app is one. He simply insists that tools serve, not replace, genuine human interaction. His collaboration with Nowsite integrates AI into the Contact Mapping system to help users better connect with the people in their network.
He emphasizes that technology should enhance and empower empathy, not automate it. Used with intention, these tools can help people remember important details and reconnect in meaningful ways.
Success, Redefined
Rather than tying success solely to metrics or money, Tom frames it in terms of integrity, reliability, and presence. For him, it’s about being the kind of person others know they can count on—someone who cares, someone who remembers.
He often reminds others: “Your role isn’t your identity.” Whether you’re a business owner or a team leader, what matters most is how you show up for people in their lives.
In his work today, Tom encourages others to build with that same clarity, focusing less on short-term wins and more on long-term relationships.
Experience as an Advantage
Now in his seventies (and feeling more alive than he did in his fifties), Tom continues to train, speak, and mentor. Far from slowing down, he sees his years as a source of energy and wisdom. With age, he believes, comes perspective—the ability to focus on what truly matters and make that happen for himself and others.
So… How To
Tom says, “Start with the people you already know. Revisit those relationships that have faded. Reach out. Reconnect—without expecting anything.” According to Tom, the “next big step” may not come from a new lead—it might be hidden in a connection that’s already been made. In fact, that happens all the time.
Tom Chenault’s success story isn’t about shortcuts. It’s about showing up—consistently, authentically, and rooted in connection. In a business world often driven by speed, his message is a call to: stop, look, and listen. And above all, remember.
To learn more about Tom Chenault, visit him on Facebook, LinkedIn, Instagram, and TikTok, or text him at 720-840-7222.
Disclaimer: The views and experiences shared in this article are personal to Tom Chenault and are not intended as financial or business guarantees. This article does not offer income promises or imply typical results for any business model. Any systems or tools mentioned are shared for informational purposes only and should not be considered endorsements or assurances of success. Always conduct your own research and exercise due diligence before making business decisions.
Published by Jeremy S.
