Early Foundations and the Spark that Shaped Her Path

Before she became the founder of Perez Relations, Lisa was a young professional climbing her way through the fast-paced world of agency life. She spent years working at well-known PR firms in New York and Los Angeles, gaining hands-on experience with global brands, major campaigns, celebrity talent, and national press. She began at the very bottom, organizing sample closets and handling entry-level tasks, and worked her way up to leading projects and managing teams.

Those early years taught her the value of communication, strategy, and relationship building, but also showed her the limitations of traditional PR structures. The rigid systems, long hours, and constant pressure eventually pushed her to reimagine her future. A move to Los Angeles opened her eyes to a different rhythm of life, one that balanced ambition with intention. That shift planted the seed for something new.

The Moment Everything Changed

Like many in her field, Lisa faced corporate layoffs during the pandemic. What could have been a setback became a turning point. As she interviewed for senior roles she had already mastered, she realized she was ready for a new chapter. She had the skill, the reputation, and the confidence to build something of her own.

This clarity led to the creation of Perez Relations, a boutique PR agency rooted in personalized attention, honest communication, and thoughtful creative strategy. Lisa brought together everything she loved about agency work and left behind the parts that never aligned with her values. She designed a business that allows her to be hands-on with every client while staying true to who she is as a person and as a leader.

A Hands-On Approach that Sets Her Apart

What makes Lisa different in today’s PR landscape is simple. When a brand chooses Perez Relations, they get Lisa directly. She is the strategist, the communicator, the creative, the producer, and the partner who moves projects from concept to execution.

According to Lisa, her background includes work with Dunkin’ Donuts, Patrón, Campari, SOREL, and many well-known lifestyle and beverage brands. She is skilled at developing clear brand stories, securing media coverage, organizing events, and guiding clients through an ever-changing communications environment.

But her strength goes far deeper than strategy. She leads with respect, calm thinking, and a genuine desire to build meaningful relationships. Her Italian and Spanish family roots taught her to treat everyone with kindness, and that foundation shows in how she works with interns, executives, and collaborators alike.

Growing Through Challenges and Staying Grounded

Working in PR means adapting quickly. Lisa has learned to navigate the ups and downs of pitching, manage expectations honestly, and stay steady when the industry becomes chaotic. She is comfortable stepping back, reassessing, and shifting direction when needed.

She has also learned the importance of choosing the right partnerships. Some relationships are aligned from the start, while others are part of the learning process. This clarity has allowed her to build an agency that reflects her values and supports her creativity.

A Vision for the Future

In the coming years, Lisa plans to expand Perez Relations into a boutique agency supported by a trusted team. She imagines a space where strategy, creativity, and thoughtful execution come together seamlessly.

She is especially drawn to the lifestyle brand space and has recently expanded into fitness, launching a new boxing gym called The WRX. These are the areas where her passion for storytelling and event production comes alive. She hopes to create immersive brand experiences that connect with audiences in a personal and memorable way.

The Story Behind the Founder

Lisa’s journey has taken her from unpacking product samples to orchestrating international press trips to Italy, leading teams across the country, and guiding celebrity partnerships. Every step shaped her into the leader she is today. Through it all, she learned the importance of staying calm, staying curious, and always thinking a few steps ahead.

Today, her work and presence can be found through her website at Perez Relations, her professional network at LinkedIn, and her social updates at @lnperez.

Her story is one of resilience, clarity, and the courage to build a business that reflects both skill and heart.