By: Amanda Roberts
The profession of a copywriter has become increasingly recognized and valued in today’s world. With the rise of the internet and social media, it has evolved into an in-demand career. Recently, there has been a growing trend of professionals identifying as journalist-copywriters. These individuals combine journalistic reporting with promotional writing, creating content that serves both informational and commercial purposes. Their expertise lies in blending creativity with strategic messaging.
Today, we will share the success story of Kseniia Vorontsova — an online journalist, content creator, and copywriter from Ukraine — who managed to learn all the intricacies and nuances of these demanding creative professions from scratch.
Interestingly, Kseniia had dreamed of becoming a lawyer since her school days. Her parents enrolled her in a specialized Philosophy and Law Lyceum. She went on to earn her higher education at the National University “Odessa Law Academy”, the leading legal institution in Ukraine. Despite graduating with honors and earning a master’s degree, finding a job in her field in her hometown proved to be challenging. Her work as a legal advisor at a medical institution didn’t bring her the professional satisfaction she had hoped for. However, it did teach her how to draft documents, orders, letters, contracts, instructions, and other official papers. When the young mother went on maternity leave and faced the need to find additional income, the first opportunity she seized was writing texts.
This is how Kseniia’s creative journey began in her new profession — the profession of a copywriter. Today, her freelance career spans over 10 years. She has long grown from a simple copywriter into a full-fledged author and content creator. Her experience includes working with SMM agencies and popular online media platforms covering topics such as fashion, design, beauty, medicine, IT technologies, SEO, digital marketing, business, law, construction, health and wellness, gardening, and many others.
Over the years, she has written more than 10,000 different pieces of content. To stand out from the competition, Kseniia constantly generates new ideas and approaches, seeks out-of-the-box solutions to create unique, interesting, exclusive, and original articles. She works in various writing styles to adapt content for different goals and target audiences.
In May 2019, her efforts were acknowledged as she was ranked among the leading copywriters on a popular freelance platform, which boasts over a million users from more than 60 countries worldwide. As a journalist, content creator, and copywriter, Kseniia possesses many essential skills and competencies:
She develops from scratch, creates, and writes high-quality, unique, and stylistically smooth content on a wide range of topics for online magazines, blogs, and websites in Ukrainian, English, and Russian — including sales copy, informational and review articles, news and entertainment content, interviews, advertorials, press releases, SEO texts, and posts for Instagram, Facebook, Telegram, and other social networks.
- She edits books, articles, posts, announcements, and texts of various structures, formats, and complexity.
- She works with a large number of keywords and professionally integrates them into texts using the grammatical cases specified in the brief.
- She uses innovative AI technologies (ChatGPT, Google Gemini, and others) strictly upon client request.
- She handles large volumes of information and switches between topics with ease.
Kseniia’s uniqueness lies in her ability to write content on virtually any topic. Even the most complex subjects, she manages to present in an engaging and accessible way for readers, which is why her services are always in demand.
Kseniia collaborates with renowned influencers and remarkable creative individuals such as Maryna Hartinher, Anna Kokhanets, Tamara Rutskaya, among others. She also partners with various SEO agencies, PR companies, brands, independent freelancers, and entrepreneurs from Ukraine, Europe, the USA, Asia, and other parts of the world.
She is constantly improving her skills and seeking new, exclusive, and extraordinary ideas. Kseniia has many plans to expand her business. However, while Ukraine remains at war, she has chosen to focus on more important life priorities.
Since February 24, 2022, she has dedicated much of her time to volunteer work — supporting local charities, delivering humanitarian aid to Ukrainian defenders in combat zones, and helping civilians in liberated territories. Kseniia believes that the war will soon come to an end, and she will then be able to realize all her business plans.
Despite the challenging circumstances she works under, her motto remains unchanged:
“Positive thoughts generate positive results”.
Contact Kseniia Vorontsova:
Email — ksjuha707@gmail.com
Instagram — @vksjuha
Telegram — @Mykho
