By: Nikita M.

In a city where appearances can open doors, few artists hold the power to transform like Violet Teriti. The woman behind the luxury brand Chaviv Hair, Violet has carved out a name for herself as one of the most sought-after hair extension specialists in the entertainment industry. Her work? Effortless. Her clients? Iconic. And her journey? A masterclass in hustle, vision, and unmatched dedication to craft.

The Start of a Wonderful Addiction

Violet didn’t stumble into hair; she entered with intent. She was 19 when she had what she considers to be a life-changing experience in a salon, seeing a client’s whole attitude shift after receiving extensions. That flame sent her to beauty school and, ultimately, the pinnacle of celebrity glamour: assisting celebrity hairstylist Kim Kimble, whose clients include none other than Beyoncé.

But Violet wasn’t satisfied with going along with trends; she wanted to set the bar higher. While extensions flooded the market, she saw a glaring problem: quality. Not much hair being sold in the U.S. had longevity, shine, or natural movement. So, she took matters literally into her own hands by flying to Russia and buying high-quality virgin hair directly from salons.

“I desired hair that didn’t only look great for a week. I desired hair that fit perfectly, and lasted for years, and didn’t sacrifice quality,” Violet has explained in interviews. That is the purpose Chaviv Hair was founded upon. Today, her brand stands as a trusted source for premium extensions, serving clients who refuse to compromise on excellence. Each strand tells a story of craftsmanship, dedication, and the relentless pursuit of beauty that lasts.

What Makes Chaviv Hair Unique?

There’s hair, and then there’s Chaviv Hair. It’s not just the rich texture or natural flow that sets it apart; it’s the history behind every lock. The company only sells virgin Russian Slavic hair, the softest, strongest hair with natural color that doesn’t need processing.

Violet’s method is tedious. From hand-picking each bundle to individually color matching for each client and meticulous installations, every detail is accounted for. And the outcome speaks volumes: flaw-free transformations that even leave her celebrity clients double-checking themselves in the mirror.

Her extensions have a three-year lifespan if they’re taken care of. And though the price range from $4,000 to $12,000 sounds pricey to some, her devoted client base knows they’re paying for more than hair. They’re paying for artistry, for experience, for an extension of themselves. It’s a luxury investment that becomes part of their identity. For many, walking out with Chaviv Hair is like stepping into a more confident, elevated version of who they already are.

A Breakthrough That Changed Everything

In 2018, it all came together with one Instagram tag. Kim Kardashian, having collaborated with Violet, said something about her in a post featuring an immaculate hair makeover. That one tag went into overdrive on Violet’s phone, and it has yet to let up.

I had no idea what was going on. My DMs went crazy, and my email was full by the end of the day,” Violet remembers. Overnight, she was propelled to a new strata of celebrity, and in no time, she was dressing Jennifer Lopez, Megan Fox, Halsey, and Vanessa Hudgens, just to name a few.

Now, her Instagram account @chaviv_hair is a dream board of hair makeovers. It’s a well-curated collection of before-and-afters, behind-the-scenes shots, and red carpet glam looks all done with her special flair.

More Than Hair: A Movement in Confidence

Though the changes are physical, Violet’s work reaches much deeper. A lot of clients approach her following hair loss, post-baby changes, or just feeling as though they have lost part of who they are. Her objective is not only to make them beautiful, it’s to make them feel beautiful.

“It’s not about camouflaging flaws,” she says. “It’s about growing what’s already there and giving people wholeness again.”

Her salon is not just a destination for beauty; it’s a place of trust, empowerment, and rebirth. And for Violet, that’s the best part of her job. Every transformation carries a story, and she treats each one with the care it deserves. For her clients, the experience often becomes a turning point, a moment where they see themselves not just restored, but renewed.

What’s Next for Chaviv Hair?

While Chaviv Hair expands, Violet is intent on growing her brand without sacrificing the very qualities that made it great in the beginning: craftsmanship, uniqueness, exclusivity, and integrity. She’s thinking about product lines, training programs, and possibly even a reality show. But no matter what, she keeps her heart at the chair working hands on with those clients who helped establish her legacy.

In an industry that’s always chasing the next big thing, Violet Teriti isn’t following the wave she’s creating. And for anyone lucky enough to sit in her chair, one thing is ensured: you’ll leave not just looking different, but feeling transformed.