By: Swipe AG

When a Dream Meets Hard Work, Success Is Born

Luiza Manukian is a makeup artist whose name has become synonymous with flawless style in the world of Hollywood beauty. Her services are sought after by stars like Rita Ora, Bebe Rexha, Zendaya, and Kardashian’s family. Luiza creates looks for the red carpets of the Oscars and Grammys, photo shoots for Vogue and Harper’s Bazaar, music videos, and even personal appointments at celebrities’ homes and luxury estates.

“I want women to look in the mirror and think, ‘This is me, only even more beautiful,’” Luiza says.

This philosophy, combining mastery and care for her clients’ beauty, has made her one of the most sought-after makeup artists in Beverly Hills.

The Beginning: A Small Salon, Big Dreams

It all started in 2018 in a tiny salon in a shopping center in Ukraine.

“I worked from 10 a.m. to 10 p.m., without days off. I could never have imagined that one day I would be working with world-famous celebrities,” Luiza recalls.

Those long days built her character and taught her the most important lesson: success requires discipline, persistence, and constant learning. Every client, every brush stroke, became a step toward a dream that once felt so far away.

The Courage to Change: Moving to America

Moving to the U.S. was a real challenge. Luiza arrived without knowing any English but with a clear goal – to work with Hollywood stars.

“I put a pin on the map and told myself: I will get there. There’s no other option.”

Competition was fierce. To make a name for herself, Luiza did makeup for free, built her portfolio, and networked with photographers, stylists, and models.

“Every free collaboration was an investment in the future. At the same time, I was learning English to communicate freely with clients and colleagues,” she explains.

Dreams Become Reality

Within a year, her efforts started to pay off. Luiza was invited to a salon where global stars go.

“Could I have imagined this even in my wildest dreams? Of course not! But it happened,” she smiles.

A year and a half later, her name became recognized in the industry, and her rates grew with every new client. Today, Luiza creates flawless looks for red carpets, photo shoots, and music videos, focusing on natural beauty and radiant skin.

Premium Services: Brows and Lashes

Beyond makeup, Luiza develops premium services: eyebrow shaping and lash lamination. She trains aspiring artists, shares her secret techniques, and inspires them to build successful careers.

“It’s important to me that women feel confident and can earn well. That’s my mission,” Luiza says.

Luiza’s success is also reflected in her expanding range of services, which go beyond makeup to include brow shaping and lash lamination. These premium services have quickly gained popularity, as her meticulous approach to beauty helps clients feel confident and empowered. She’s created a loyal clientele who value her attention to detail and ability to enhance natural features. As she continues to grow in her field, Luiza remains committed to refining her craft and offering her clients the best in beauty, from head to toe.

In the near future, she plans to launch an online course worldwide, so more people can learn her unique methods – the same techniques that make top stars choose her.

LUMMA: Beauty Through Style

In 2025, Luiza launched her own minimalist clothing brand, LUMMA. The collection, featuring pastel shades, long cardigans, and silk skirts, quickly attracted attention from fashion bloggers and shoppers across California.

“For me, beauty isn’t just makeup – it’s also style. I love creating a complete look,” she explains.

Inspiration for Everyone

Luiza Manukian’s story inspires and motivates: from long shifts in a small salon in Ukraine to becoming a highly sought-after makeup artist in Beverly Hills, her success was made possible through persistence, hard work, and self-belief. Her journey proves that if you have a dream and take steps toward it every day, the impossible becomes possible.