Tunedly is the brainchild of two entrepreneurs who spent a great deal of their lives trying to break into the music industry through one venture or the other. Chris Erhardt and Mylene Besancon teamed up to create Tunedly, a revolutionary music creation platform to discover stars, propel them to greatness, and connect them to life-changing opportunities.
Tunedly is a music discovery platform, online recording studio, and publishing house created for the next generation of musicians, independent singers, and songwriters. The platform allows creators to upload their music and have it showcased with songs from the biggest music stars. Tunedly operates differently by removing all the identifying information for uploaded music so listeners have no idea who they’re listening to and, as a result, are not moved by a bias towards liking a song. Listeners also get to upvote, downvote, or skip a song, and these activities contribute to the metrics used to screen the best songs. In addition, Tunedly helps creators monetize their music by getting them publishing deals with Spirit Music Group, the company’s partner, to monetize those songs by placing them in film, TV, ads, and other royalty-generating media.
Tunedly is also user-centric by means of giving users the power to vote or bet on songs that they think are likely to become hits. If the song eventually becomes a success, music lovers who placed their bets on the song will receive a token that they can sell on various marketplaces. Tunedly sets itself apart by not being just another platform where musicians upload their songs; it features an online recording studio with some of the best session musicians in the world who can help artists create music at an affordable cost.
Leveling the playing ground like this for every stakeholder in the music creation and distribution process is unprecedented, and Tunedly has achieved a major feat by being right at the center of that revolution. Tunedly’s co-founders, Chris Erhardt and Mylene Besancon, both have music backgrounds. Chris is an experienced songwriter and piano player who has worked with artists from various genres and written songs for radio ads and jingles for businesses. Mylene Besancon, on the other hand, is a former artist manager, who turned CMO.
Creating Tunedly was born out of the frustration that many talented songwriters and singers face in the early days of their careers. Having experienced those frustrations himself, Chris took matters into his hands and the journey to establishing Tunedly for him.
“We are the first and (to my knowledge) only music discovery platform that focuses solely on music. Everything that isn’t music is removed from profiles. No images, no public likes, nothing other than the music,” Chris explained. “Our business model is 100% aligned with artists as well as with music consumers. We don’t monetize music consumers. It’s free to listen to music on Tunedly. We don’t monetize artists. It’s free to submit their songs to our music discovery platform,” he added.
Tunedly’s advisory board includes Harvey Mason Jr. and Mathew Knowles, Beyonce’s father. For the next five years, Chris’s goal is to have a minimum of 5,000 high-performing songs on Tunedly at a $200 million valuation. The ultimate goal is to create a platform that musicians can be proud to identify with as a fair place that gives them their dues. The blissful part of having a platform like Tunedly is that everyone benefits from the songwriters to the musicians and listeners. To Chris and Mylene, that’s a feat they remain proud of.
Learn more about Tunedly on the official website.