When looking at social media content, it’s a good idea to look at what other creators are doing and then adjust those strategies for your brand. Check out ten of the best influencers on Instagram and see what they’re doing to make their content great.
1. Nicole (Classic) Metcalf
Laughter is a powerful medicine that can help people bond, triggering positive physical and emotional changes in the body. That’s why comedian Nicole Metcalf, known @classic_athletic on Instagram, is at the top of the list. She shares tips for staying healthy. She will be hosting her classic comedy show in Hollywood this year, starting early December.
IG Handle: @classic_athletic
2. Dalma Daniela
Dalma Daniela is a celebrated Colombian actress, singer, and digital creator living in Los Angeles. As an acoustic rock singer in Barranquilla, @dalma.llinas released her first hit single in 2019, generating over a million YouTube views. Her ability to adapt and resolve are two of her most significant assets, and she is no stranger to challenging societal norms. In the independent film “The Sovereign,” Dalma stars as one of the main characters. The film will be released in early 2023.
IG Handle: @dalma.llinas
3. Nina Naustdal
Nina Naustdal is a model, actor, singer, TV personality, and designer from Norway. @ninanaustdal is also an entrepreneur known for her award-winning achievements. She has been honored with nine awards over the past ten years as a businesswoman and designer. Her high-performance business mindset comes from her early years as an elite athlete, winning over 300 championships and medals. Nina is a well-known face in the media, appearing on red carpets worldwide. She also holds star-studded fashion shows around the world.
IG Handle: @ninanaustdal
4. Lele Pons
Eleonora Pons Maronese, famously known as Lele Pons, is known for comedy and being an entertainer who can do it all. @lelepons is a Venezuelan-American internet personality celebrated for her YouTube videos. She stars in a YouTube docuseries titled The Secret Life of Lele Pons, which provides an insider’s look at her personal life; she also hosts her podcast on Spotify titled Best Kept Secrets with Lele Pons. Lele Pons, a twenty-three-year-old multi-talented star, distorts the line between digital creator and traditional entertainer with her comedy, music, and content.
IG Handle: @lelepons
5. Salt Bae
Nusret Gökçe, famously called Salt Bae, is a Turkish butcher, chef, food entertainer, and restaurateur. The popularity of Salt Bae’s technique for preparing and seasoning meat is due to its extreme attention to detail. @nusr_et owns Nusr-Et, a chain of luxury steak houses. At a young age, he achieved his sole goal of opening and operating his restaurant. He worked his way up through the ranks to pursue that single goal.
IG Handle: @nusr_et
6. Amanda Cerny
Amanda Cerny, who has nearly 24 million followers on Instagram, lives in Miami. @amandacerny is one of the most successful internet creators out there, who’s known for her comedic videos, acting, and modeling gigs. This 30-year-old creator, arguably one of the most influential female social media creators in the US, has amassed millions of followers on her Instagram account. Amanda was born in Pennsylvania and is a model, actress, and philanthropist.
IG Handle: @amandacerny
7. Zach King
Zach King is on a mission to bring surprise, awe, and wonder to your social media feeds. Over the past years, @zachking has used his platform to help the next generation of filmmakers and storytellers create more than they consume. He is most famous for his “magic vines,” six-second videos that look like he’s doing magic. He calls these digital sleights of hand. Zach King has been the internet’s favorite illusionist for over a decade.
IG Handle: @zachking
The world’s highest-paid YouTube star in 2016, the Swedish gamer born Felix Kjellberg is known for Let’s Play videos and comedic formatted videos and shows. @pewdiepie, who has earned millions of subscribers on his comedy and video game commentary channel, is one of the most popular YouTubers in the world. Although other YouTubers had previously used the platform to show off their gaming skills, he was arguably the first to show that YouTube could be the mainstream video site it is known today.
IG Handle: @pewdiepie
9. Cameron Dallas
Cameron Dallas may seem like another pouty-lipped male model, but he is different in many ways. Millions of teenagers follow Cameron’s every move on social media like a teenage crush. @camerondallas reasons Millennials are a different breed of fan than their predecessors. They use social media to communicate with their idols but don’t necessarily know what they do in their spare time. Cameron began doing it for fun, and he continued to do so. He also recognized an opportunity to create a name for himself by doing what he loves.
IG Handle: @camerondallas
10. Shay Mitchell
Shay Mitchell, a talented and poised actress from Canada, has been a role model for millions of viewers for many years. While her modeling career was taking off, however, @shaymitchell was determined to fulfill her acting potential. The Instagram star, known for her roles in the series Pretty Little Liars and You, has more than 34 million followers on Instagram alone. Her passion is contagious and evident in everything she does, especially in acting and entrepreneurship.
IG Handle: @shaymitchell