The ever-expanding digitalized society altered and is continuously changing the dynamics of the world. Businesses utilize the convenience and benefit of online platforms, and people are introduced to a continuous change in fads and trends. Parisa Mirza-Khan, CEO and founder of Enchant by Parisa, rode the waves of these times and used it to thrive in this competitive era.
Parisa Mirza Khan is a social media influencer, book blogger, and entrepreneur. With her eccentric and avant-garde style and her innate capacity to utilize trends, she expresses her love for books on Instagram and TikTok in a creative and attention-worthy manner. Incorporating her love for fashion and books, she inspires people with the same interest and even those who are starting to get to know her brand in pursuing this field.
Doing weekly book reviews, Instagram TV and Instagram lives, Parisa Mirza Khan empowers her audience, enriches their lives through spreading positivity, connects book enthusiasts, and improves the overall image of the book community on social media. The Bookstagram became one of the biggest clubs on Instagram and boktok on Tiktok.
Aside from the love she has for books, Parisa Mirza Khan is also known for her heart towards people in need. Through her Enchant by Parisa, an online company selling books and novelty items, she donates part of the purchases to social reform causes. She is also on the Board of Development in Literacy, a non-profit organization helping Girls in Pakistan with their education.
Enchant by Parisa is a one-of-a-kind brand. Built on social media platforms, established through social media trends, and earning to assist people in need, the company empowers minorities and aims to help them elevate their current state of life. It is also not just people-friendly but environment-friendly – selling eco-friendly products to its customers.
Parisa Mirza Khan is not the average book nerd. Unlike the typical book enthusiasts, she is social media savvy, an expert on the field and adept in using technology. Updated on the current trends and fashion and incorporating everything she knows, Parisa Mirza Khan successfully established both her and her brand’s name in the digitalized world. A remarkable social influencer in the field of book blogging, she continues to shower her customers and audiences with the love she gets from pursuing her passion.
Envisioning an online company that is globally recognized, Parisa Mirza Khan continues to build her brand while elevating other people’s state of life. She aims to establish book blogging while tending to those in need, as her heart commands. She has followed her passion. Finding her own niche and using the platform as her voice, she found herself becoming a social media influencer and entrepreneur with a fabulous growing audience. This is what she aspires to share.
Adapting to societal changes is not an easy feat, more so being able to provide its demands. Despite this, Parisa Mirza Khan exemplified in showing that success after riding the uncertainty of the waves is possible.