By: John Glover (MBA)
Robert Ross’s latest single, “Drink Em’ Down,” offers a classic country narrative steeped in heartache and the familiar solace found at the bottom of a whiskey glass. Released on July 26th, 2024, as part of a double single drop alongside “Mamma’s Song,” this track captures Ross’s signature blend of authenticity and raw emotion, delivered with a modern twist on traditional country themes.
“Drink Em’ Down” immediately strikes a chord with listeners through its vivid storytelling and relatable subject matter. The song opens with the poignant lines, “My story’s like a sad sad song / Well she was here but now she’s gone,” setting the stage for a tale as old as time: betrayal and the desperate attempts to drown out the pain. Ross doesn’t shy away from the gritty reality of heartbreak, instead leaning into it with a sense of resignation that’s both somber and defiant.
Musically, “Drink Em’ Down” is a masterclass in blending the old with the new. The track is rooted in a traditional country sound, yet it carries an undertone of Rockabilly that injects it with an infectious energy. The toe-tapping rhythm and sing-along chorus aim that even as Ross delves into painful territory, the song remains engaging and, dare I say, fun. The repetition of the hook, “Just set em up and I’ll drink em down,” makes it almost impossible not to join in, creating a communal feel that’s reminiscent of country music’s honky-tonk roots.
The production, handled by award-winning Canadian artist/producer Gil Grand, complements Ross’s vocals perfectly. Grand’s touch is evident in the song’s polished yet earthy feel, allowing Ross’s storytelling to shine through without overwhelming the listener with unnecessary frills. The instrumentation is tight, with a driving beat that carries the song forward, and a guitar solo that adds just the right amount of flair without overshadowing the lyrics.
Lyrically, Ross doesn’t pull any punches. The verses paint a vivid picture of a man reeling from the shock of betrayal, walking into his home only to find his partner with another man. The sense of betrayal is palpable, but so is the determination to numb the pain, even if just for a night. The chorus, “Yeah drink ’em down, Drink’ em down / Got a lot of memories I need to drown,” captures the essence of the song: a man trying to drink away the heartache, one glass at a time. It’s a theme that resonates deeply, particularly with fans of country music who appreciate songs that reflect life’s darker moments.
What sets “Drink Em’ Down” apart from other country drinking songs is its balance of humor and heartbreak. Ross acknowledges the absurdity of trying to drink away the pain, but he does so with a wink and a nod. Lines like “The more I drink the better I get / Jack’s onboard helping me forget” inject a dose of dark humor into the proceedings, making the song feel both personal and universal.
“Drink Em’ Down” also benefits from Ross’s vocal delivery, which is both emotive and understated. He doesn’t overdo the dramatics, instead allowing the lyrics and melody to convey the weight of the story. His voice carries a weariness that feels earned, a quality that adds depth to the song and makes the listener believe every word.
Overall, “Drink Em’ Down” is a standout track that showcases Robert Ross’s strengths as a storyteller and musician. It’s a song that taps into the rich tradition of country music while also feeling fresh and relevant. With its catchy melody, relatable lyrics, and top-notch production, “Drink Em’ Down” is sure to become a favorite among fans and newcomers alike.
For those who enjoy this single, I recommend diving into Ross’s upcoming album “Better With Time,” which aims to further explore themes of love, loss, and redemption. Additionally, if you’re in the mood for a similar vibe, check out the cult classic album *”The Bottle Let Me Down”* by Merle Haggard, a masterful collection of songs that delve into the complexities of heartache and the solace found in a bottle.
Published by: Martin De Juan
