By generously sharing his talents, KASE has steadily built a name for himself in New Jersey. The unique intersection of his skills in music and fashion enables him to connect with his audience and tell stories that resonate with each person’s emotions.
KASE first established himself as a music artist. Quickly gaining a reputation as a lyrical genius, he carefully weaves intricate stories into each song. KASE takes his listeners on an emotional rollercoaster ride where each feeling is augmented. The artist describes himself as a “student of the game,” which is a reference to how he diligently watched every hip hop documentary available to draw inspiration for his work.
This purpose-driven approach has always been characteristic of KASE’s pursuit of self-improvement. “I study careers in and out of the music industry,” explained KASE. Because of his commitment to keeping his integrity intact as his reputation continues to shine, he has managed to develop his career as an entrepreneur.
KASE’s clothing brand, APPLY PRESSURE, continues to become a leading fashion brand in the Jersey area. Even during the pandemic, with its devastating impact on local businesses, APPLY PRESSURE made over $30,000 in revenue shortly after its launch. In music and fashion, KASE uses his platform to build genuine relationships with fans and customers. He relishes the fact that they get to see his two sides: the artist who passionately puts out heartfelt content and the businessman who provides comfortable, trendy streetwear.
Reflecting on his growing following, KASE recognizes the natural interplay between creating songs and conceptualizing clothing collections. Artists and consumers respond similarly to music and fashion because both reflect people’s moods, states of mind, and experiences. Since music and fashion are integral parts of human culture, KASE’s expertise in both fields allows him to connect with a larger audience.
KASE readily admits that he is hungry and ready for more of what life throws at him. He is motivated by the journey of becoming the best version of himself. Similarly, he is driven by helping others experience transformational growth. At the other end of the spectrum, simply seeing his mother smile inspires KASE to continue pushing forward. The artist-entrepreneur openly shares his motivation in hopes that this will help his audience understand him better.
As KASE looks to the future, he took stock of what he has already achieved. He has dedicated his work to building a solid foundation for his career. “We have the music; we have the merchandise; we’ve done big shows and tours. I think the only thing left is for the rest of the world to catch on,” said KASE. Optimistic about all that is yet to come, KASE is confident that everything will fall into place.
In the coming years, KASE trusts that his efforts in music and fashion will receive the commercial and critical acclaim that it deserves. As he continues to move towards his position as one of the top artists in the world, KASE will undoubtedly secure industry recognition.
For more information on KASE, follow him on Instagram.
