The Inspiration for Trove Collective
Before starting Trove Collective, Max Bevan spent the past 10 years as a product builder and leader. By the age of 25, he was the VP of product for BNY Mellon’s mobile brokerage platforms. Since then, he’s built and scaled 2 product teams from the ground up, one of which was a conversational AI product at Amex that grew to a multimillion dollar annual product budget and conducted millions of customer interactions at a 90%+ satisfaction rate. The other venture was being in charge of product at a social impact tech startup, Simprints. Max and his team designed technology to improve health service delivery in the hardest-to-reach regions of sub-Saharan Africa and South Asia. They conducted several million successful interventions during his tenure, expanding to over 10 countries, while successfully protecting each user’s sensitive health information. Max loves building teams (podcast on that here), and believes culture is the number one element that drives successful teams.
As a self-described hobbyist blogger, Max went through many different iterations of blogging since the early 2000s. From a personal philosophy blog, to a professional blog, to his most recent book review blog, Max felt, first-hand, how his experience as a blogger changed very little over the past 20 years. When building his latest blog: “Our goal was to share monthly book reviews for people who often asked us what we were reading and what we would recommend. We had a Squarespace, a blog inside the site, a Mailchimp, and an Instagram… the amount of tools we needed to convey simple informative content was very heavy-handed and it completely stymied the creative process. This made me wonder, if generating simple book reviews for your community was too hard to do with our existing social platforms, what other informative, social knowledge sharing efforts were being discouraged? There was no single, simple platform that made it effective to create and share content that could be subscribed to by your community and that could ultimately be utilized (saved, indexed, and searched) by subscribers when they wanted to leverage your content,” stated Max.
From this experience and his background as a product manager, Trove Collective was born. Trove is the future of storytelling, social blogging, and community. It’s a thoughtful curation network where people store, share, and discover their passions and knowledge with their peers. Have a life-changing ravioli recipe that your friends absolutely need to know about? Easily share it on Trove. Looking for a trusted book recommendation from a trusted source? Find it on their Trove. Looking for insights from an author and further detailed research info around their book? Find it on their Trove.
Hobbyists and creators all inhabit the common trait of curiosity, and Trove is the platform making it easy for them to curate and share with their communities. Trove is organizing the world’s passions on one platform. Building one’s personal and professional showcase has never been this easy or powerful- it only takes seconds to create one’s Trove and adding and curating content can be done over time- all using a rich, multimedia format. The best part? Trove is without the noise of traditional social media with no ads and no distractions.
“I decided to start this company in response to the tearing down of our social fabric by the mainstream platforms today through their design decisions – the inherent conflict of interest through the ad model, the emphasis on inflaming not informing, preying on insecurity/ego through likes, and the devolution of the comment thread model into a place for abuse. I came from leading product at a social impact tech company where building high value products need to follow highly principled designs in order to have the intended positive impact. I strongly believe that it’s the only way to mitigate problems at scale.” -Max Bevan, founder/CEO, Trove Collective.
