Over the past few years, a great many social media influencers have managed to make a lucrative career out of sharing compelling content with their audience. For every influencer enjoying the riches of this brave new frontier, though, there are countless others struggling to make a dime. It’s a boom or bust industry; unless you are able to amass millions of active followers, your chances of ever turning a meaningful profit are slim.
To make matters worse, even the influencers who are able to earn enough followers to actually profit from their efforts are left with only one way to make money – turning their account into a marketing platform. This means that influencers are constantly forced to walk a fine line between keeping their audience entertained with genuine content and keeping their coffers full by feeding that audience ads that no one really wants to see.
Rather than viewing these attributes of the digital content industry as immutable properties of a flawed but unfixable industry, Indi Wijay – the founder and CEO of MyCutTV – sees them as problems that can and should be solved. With the goal of making a career as an influencer something that is rewarding for more people than just the ultra-successful while at the same time eliminating the annoyance of constant ads, Indi Wijay set out to create a digital content platform unlike any other.
So what is it that makes MyCutTV so unique? It all boils down to the way in which influencers on MyCutTV are able to make money. Rather than serving as an advertising platform, the MyCutTV app is a non-profit, transaction-based platform where viewers pay to view videos on an on-demand basis. The price to view a video on MyCutTV ranges from $.99 to $9.99 depending on the video – and the content creator who uploads the video receives a substantial portion of this transaction each time their video is viewed.
To understand why this system is so beneficial to influencers, let’s take a look at two examples – one example influencer using the popular video-sharing app TikTok and another example of an influencer using MyCutTV. If an influencer uploads a video on TikTok that receives 10,000 views, they may be able to enjoy some degree of moral victory, but they aren’t going to earn much money. 10,000 views is simply not enough to attract any major sponsor, and unless the influencer is somehow able to successfully market a product of their own with that video, their earnings are going to be nonexistent. If the same influencer uploads a video to MyCutTV that receives 10,000 views, though, they can look forward to earning anywhere between a few thousand to tens of thousands of dollars. Best of all, earning this substantial sum does not require any sponsors, ads, or product peddling.
By giving influencers the opportunity to monetize their content through micro-funding transactions, Indi Wijay believes that MyCutTV will enable countless talented content creators who would otherwise never be able to make it on other social media platforms to find financial success. One example that he points to where the MyCutTV model is especially promising is for college athletes. In the era of NIL, college athletes are now finally allowed to turn their popularity into a profit. However, most college athletes do not have millions of followers but rather a small yet rabid fanbase of local sports fans. With any other platform, this wouldn’t be enough to make any money. With MyCutTV, though, a small yet engaged fanbase is all a college athlete needs to start earning a substantial profit.
Since its inception, working as an influencer has been a boom or bust industry where influencers either make it all the way to stardom or struggle to make a cent. With MyCutTV, Indi Wijay is striving to give influencers the chance to land on the moon even if they don’t ever make it all the way to the stars. While the technology behind MyCutTV may be familiar, the model it follows is nothing short of revolutionary. Now, Indi Wijay hopes that this revolutionary model will revitalize an industry that has long been in serious need of change.