Entertainment on social media can be very competitive. With thousands of thousands of creators in the comedy space fighting for attention, it’s challenging to stand out. Regardless, creators and comedians like Ibrahim Ismail, aka “That Guy Habibi,” has found his voice and allows it to ring across social channels and reach multitudes with his content.
Ibrahim Ismail is a producer and content creator from the New Jersey area who uses comedy skits to entertain people on platforms like Instagram, TikTok, YouTube, Facebook, and Twitter. Although Habibi has only been making videos for the last three years on socials, he has had a love for acting and content creation since he was young. Habibi’s content usually revolves around everyday satire and carries various political, observational, self-deprecating, and improvisational content. From time to time, the content creator also dives into some dark humor that seeks to provoke people’s thoughts entertainingly.
When he was a child, Ismail appeared in various Israeli commercials. It was around this time that he developed a knack for acting. His background in commercial films would prove to be the cornerstone of his entertainment career. As the times changed, Ibrahim found ways to adapt to the times. He has found great success on Instagram, where he now has over 23,000 followers. On TikTok, he has also become a force to be reckoned with over 18,000 followers and over 400,000 likes.
What sets ThatGuyHabibi’s content is that it shows Ismail’s versatility in acting. As a result, he’s able to create content for various audiences. In retrospect, the virtual comedian and actor believes that his roots and upbringing have something to do with this flexibility. Ibrahim Ismail grew up in a diverse neighborhood and exposed him to a lot of diversity from the beginning. That factor has become an enormous edge for the social media content creator.
“Diversity is the key for a good skit,” he stresses. “As I learn and experience life, I use what I’ve learned as material for new content which I feel like everyone can relate to. This approach is beneficial because if someone doesn’t like one video style, there will be a new one the next week, focused on a different scenario. I pride myself on my ability to weave through different types of humor. I feel like this is what makes my content stand out from others.” Today, Habibi puts no limit on his content as he continues to expand his categories while also adding some level of depth to his branding.
Apart from his video content, Ibrahim Ismail also networks heavily with people in the music arena on a national and global level. The artist and creator constantly updates his content to keep up with today’s ever-evolving climates and cultures. While Ibrahim’s content is often light-hearted, he isn’t the type to shy away from sensitive topics. Instead, he uses that medium to spread messages that matter to the creator and millions of people all over the nation and world.
Ibrahim hopes to expand his content to include YouTube videos soon. To follow ThatGuyHabibi and his hilarious content, visit his Instagram profile and TikTok account.
