Priding himself on playing an active role in developing the sound of today’s brightest music artists, including Bella Thorne, Zendaya, Tinashe, and Kehlani, REDWXNE, pronounced “red wine,” is indeed one of the most talented artists and entrepreneurs of his time. His company, Red Sound Music Group (RSMG), has played an equally pivotal part in the modern label game, empowering Texan artists to stay true to themselves amid the chaotic music industry.
“Though I come from a very educated and supportive family, I was unable to make a living in Dallas as a musician at the time I graduated from college. I worked for the biggest independent artist I could find and worked as an engineer and DJ also, but there just weren’t enough clients for me to present services on the level that artists deserve and cover the bills,” said REDWXNE. “I wanted to develop a music market in Dallas based on all the talent I was working with all over the country that was leaving Texas or the surrounding states to find employment in LA and New York.”
REDWXNE began his musical journey as a teenager. He produced and collaborated with artists such as Tabi Bonney in his song called “Fever,” featuring Raheem Devaughn. After obtaining his degrees in music and entrepreneurship in Minnesota, the artist developed a sound based on mainstream radio, which cemented the foundations of a studio in Los Angeles. The venture led him to create urban hits such as Waka Flocka Flames’s “Candy Paint and Gold Teeth,” directed by The Honorable Cee Note. The single marked the beginning of his passion for creating compositions that would dominate mainstream radio stations like “2on” by Tinashe featuring School Boy Q.
Eventually, REDWXNE pivoted his focus from R&B to creating rhythmic radio formats that could still capture everyone from all walks of life. He then began supporting artists such as V. Bozeman, Jeremih, Anderson Paak, G-Eazy, Mila J, Chris Brown, MKTO, Snoop Dogg, French Montana, and more. Having been behind some of today’s biggest names, REDWXNE genuinely knows what it takes to rise to the top. But he also realized that many artists are asked to compromise some parts of themselves to appeal more to audiences.
Hence, REDWXNE founded Red Sound Music Group. He explained that labels are supposed to be platforms that provide access and freedom to artists, but many companies in the music scene fail to provide such basic necessities. Upon seeing the gap in the industry, the entrepreneur wanted to bring back authenticity among music executives by giving artists rights to their works, together with the creatives that helped them with their compositions.
“We also offer budgets and financing that allows for a faster return for artists and creatives while allowing investors less risk. We focus on outcomes and are able to have the best and most expensive producers and engineers working towards life goals as a community instead of negotiating against each other for short-term wins that distract from the true success of a song,” shared the founder.
“We give everyone involved in the song the ability to own the equity they create in each song through owning their own rights and offering creative administrative deals. We have been blessed to have world-class musicians share inspiration every week, and every song releases with fair terms and clear end dates,” REDWXNE added further.
Additionally, REDWXNE’s family played an essential role in the 1940s integration of modern music at the KeyHole Club in San Antonio, operated by Don Albert and his big band, with the greatest jazz musicians in the world coming from New Orleans. His fraternal uncle was also part of the iconic MC Hammer’s official radio promotional team. As a true Texan company, RSMG aims to provide an avenue for artists in Texas for them to access the mainstream music landscape.
To learn more about REDWXNE and Red Sound Music Group, visit their website.
