Talented people are aware of what they can do, but sometimes they lack the imagination to utilize their gifts. Alexander Aperture is a professional videographer who has been dubbed the Commercial King and is known throughout Atlanta for his abilities to create stunning works with his camera. While he always had the talent, it was not until Alexander started taking his gift more seriously that he was able to break out and establish his brand.
Based in Atlanta, Georgia, Alexander Aperture initially delved into photography and making videos as a hobby. He also shared a passion for music and started putting both together. Alexander joined a record label where he was responsible for film projects. Utilizing his creativity, the young videographer captured their music and the moments built up to their next song. Alexander loved every minute of his work, and the hours melted away as he delved into his passion.
“It was all for fun, and I enjoyed creating a visual experience for these artists,” Alexander shared enthusiastically. Realizing his abilities, the young videographer decided to take his gifts further by creating a business around filmography.
Since creating his business, Alexander Aperture has collaborated with sports teams, luxury brands, and corporate events to create business commercials. He has put together a team to provide others with their video and photography needs. Alexander and his team strive to tell their stories and share what their brands offer. “When my clients come to me with a vision, my role is to take that vision and make it come to life on screen and create engagement,” Alexander explained, going in-depth regarding his work.
With the marketing environment evolving, businesses have been forced to shift their tactics to cope with the times. Most entrepreneurs are faced with the dilemma of navigating their way through the new era of media. While television advertisements have always maintained a steady pace, the audience no longer holds the patience to keep their eyes glued to the screen. Instead, the internet has innovated how advertisement is done with social media apps like Instagram and TikTok shifting towards shorter, more engaging advertisements. As a part of the new generation that grew up with the innovation of technology, Alexander has utilized his knowledge to deliver what his clients need.
Alexander’s familiarity with the modern approach to advertisement has placed him in a league different from his competitors. As a videographer, he creates ads that run for sixty seconds or less, allowing his clients to share their content on sponsored ads or social media, capturing their audience’s attention and piquing their interests. Alexander cannot do everything alone and utilizes his team’s creativity, making the perfect blend of creativity to create great content.
Although he has been in the industry for some time, Alexander Aperture believes that his journey has only begun. The videographer has set his sights on an expansion to become an international brand that offers quality video advertisements to clients worldwide. Alexander foresees his company getting recognized as one of the leading production brands in the videography industry. Additionally, he has created a platform that can allow people to go through the photography and videography community to employ their services.
Alexander has also started a clothing line which you can visit at morethanashooter.com. “Many people like to put me in a box, and I have to remind them since I wear so many hats that I’m more than a shooter,” he shares.