Over the last two years, the way people shop for items they need for school, home, and work has changed with various eCommerce platforms today like Amazon, Shopify, and more.
In 2021 alone, the global eCommerce growth rate hit 16.3 percent. And according to Statista, the United States is the second region with the most eCommerce sales growth coming at 50 percent, from 907.9 billion dollars in 2022 to 1.4 trillion dollars in 2025.
With the evident growth in this sector, many small offline businesses are now making their products available to online consumers by opening an online store on Amazon, Shopify, Zalora, and more.
As these businesses open their online stores, how can they simplify their online operations and attract more customers?
The answer is simple; they can use a QR code generator online and generate a QR code to be posted in the products, online posts, on their website, offline marketing materials, and more.
Curious how QR codes can help businesses create a seamless online store operation? Here are a few QR code use cases for eCommerce that you can check out.
QR Code Store Voucher
Did you know that according to Statista, 88% of US shoppers in 2020 will use coupons or vouchers to redeem discounts, or try on the product attached to the coupon or voucher?
By giving out discounts for consumers to try new products from your store, you can influence 86% of them, effectively increasing your online sales during the product launching period.
If you are planning to increase the sale of your best-selling items or a newly launched product, you can try incorporating the use of a QR code that directs to the store voucher when scanned to redeem.
Customer Support Portal
Online stores can use QR codes to direct customers to their Customer Support Portal and provide all the information about the products.
They can do it by placing the QR code in their product warranty sheet or the “Contact Us” section of the product packaging.
Digital Guides and Warranty Storage
For online stores that vow to be environmentally friendly with the packages they ship out to their customers, QR codes can be the perfect tool to use.
You will only need to convert the PDF copy of your digital guides and warranty cards into a PDF QR code and then place it in the prominent areas of the product packaging.
Customer Feedback Gateway
As everything that is displayed on the internet can sometimes be too good to be true, many online stores are affected by the fake items linked to their store.
To combat this issue, many online stores are encouraging their customers to leave a review on the product they order. This allows them to build more credibility online.
They can simplify how their customers can leave reviews in just one scan using QR codes.
QR code on product packaging
Want to maximize your digital marketing practices using your product’s packaging? You can do that by adding a dynamic functional design using QR codes.
Through a free QR code generator with logo online, you can design the QR code that matches the product brand. That means customizing the color palette, configuring its pattern, and adding your company logo.
In addition, you can also add your brand logo to create brand awareness for the buyers and people that may come across it in the future.
Aside from customizing the design, the code can function as a gateway for your social media pages, online store, a catalog of the products that complement the item, and more. The possibilities are limitless, especially when using one.
With the COVID-19 pandemic kick-starting the changes in how people shop today, it’s no secret that the eCommerce market is growing at a much larger scale.
More businesses venture into online marketing knowing that QR codes are a great tool to keep up with the changing customer demands. They reshape the way people gather or send information. QR codes are one of the best marketing tools because they’re low-cost, reliable, and quite efficient in reaching more potential customers online and offline.
