How an Independent Blog Became Twice the Size of GQ in Australia

While there are numerous influencers and founders out there running their own personal blogs, an Australian digital lifestyle publication started by two best friends, gained recognition by bucking the trend in building a brand that focused on the products they featured rather than through a personal lens or focus on themselves. Created in 2012 by Scott Purcell and Frank Arthur, Man of Many is now Australia’s largest men’s lifestyle website covering topics such as tech, fashion and culture from a male perspective. What started out as a mere side-hustle for Purcell and Arthur turned out to be one of the fastest growing and largest digital publications in Australia that has been highly acclaimed not only domestically but across the world. 

“I think if you want to build your ‘brand’ and turn it into a business, too much focus on yourself can create a lot of key man risk in future, particularly if you want to grow your team” remarked Purcell. “Instead, we chose to keep ourselves in the background and keep the products and tech front and centre which is really what our readers were coming for”. 

As of January 2021, Man of Many had well over 650,000 monthly Australian readers. Who would’ve thought that a platform created as a mere outlet to share their passion for products and design would have gained such notoriety? Through Man of Many’s clever product curation they’ve not only become a trusted voice for Australian men, covering interesting and captivating topics across style, grooming, watches, luxury, cars, politics, fitness, to cultural content but it has also recently launched an e-commerce platform offering its readers an integrated shopping experience.

“As an independent digital publication in a rapidly evolving media landscape threatened by the changes from COVID and the News Media Bargaining Code, the need for innovation has always taken high precedence at Man of Many” said Arthur. “Despite these challenges, we’ve demonstrated a willingness to be flexible and dynamic with both our editorial content and operations, taking on board proactive measures to address these updates.”

By tailoring its bespoke branded content, Man of Many has been successful in providing an avenue for our brand partners to connect its highly-engaged audience. This has led to Man of Many has partnering with numerous international and luxury brands including Omega, Apple, Ford, Nivea, Nike, Land Rover, Samsung, IKEA, American Express, Toyota, Jonnie Walker, Samsung, BOSE, Netflix, Wild Turkey, and many more. The website has also interviewed a vast range of celebrities from the likes of Matthew McConohay, Lewis Hamilton, and Morgan Freeman, alongside its daily coverage of the latest product, tech and gear releases.

These unstoppable strides for an independent digital publication are no coincidence, Man of Many’s unwavering focus on delivering content that is not only engaging but insightful for its readers is one of the main reasons it has become twice the size of GQ Australia online according to Nielsen’s Digital Media Ratings. Purcell and Arthur credit their success to an analytical and well-researched approach to their content and a devotion to constant innovation and improvement in their offering, something which is easier to do with a smaller team versus some of the traditional media publishers. 

“In addition to bolstering our Australian-focused content through SEO research and identifying key search terms for our audience, we also proactively rolled out reader surveys. These additions provided insights that were highly valuable in formulating not only our approach to brand partnerships, but also our content direction” said Purcell. 

When asked about the future plans, the vision for this ever-growing website was pretty clear. Beyond reaching more and continuing to build a community of gear enthusiasts, Man of Many is expanding its content offering through launching a podcast, developing further video content into unboxings and hands-on reviews, as well as bringing on board more unique and high quality brands to its e-commerce store.

“In future, we believe in crafting content that not only enriches our readers’ lives but also content that empowers them to make a positive investment in themselves and the community at large” said Arthur.

 

Zulkernyne Ibne Tahasin Discusses Industrial IoT, Its Potentials and Challenges

Zulkernyne Ibne Tahasin, currently working as Program Director for 5G Digital Transformation & Technology Consulting in Ericsson Japan, thinks Industrial Internet of Things (IIoT) promises the merger of operational technology with classic enterprise IT, leveraging an extensive range of tools. They range from advanced analytics to supply chain monitoring and tiny environmental sensors. 

After graduation with an Electronics and Communication Engineering degree, Zulkernyne Ibne Tahasin has been actively involved with many critical telecom network design, new mobile technology introduction initiatives, and technology consulting around the world. Zulkernyne and his team did the commercial IoT launch in Japan in 2017.

Zulkernyne finds IIoT as a revolutionizing factor across all industry verticals. A couple of noticeable IIoT applications include:

  1. Smart inventory management: This implies using IIoT sensors to gather product data in product lifecycle stages to detect how external factors impact the final product, and manufacturers streamlining their predictive maintenance processes to mitigate unnecessary labor expenses.
  2. Remote Site Operation: IoT Edge is a mechanism that enables devices to operate even without an internet connection. Construction projects and plants in remote sites or greenfield locations would leverage such IoT benefits.
  3. Work Safety assurance: IIoT systems can connect plant exteriors and loading docks to the interior, thereby collecting and dissecting safety data on a facility-wide scale to send real-time alerts to other employees and senior management in case of a mishap. In the US alone, the total cost pertaining to work injuries amounted to more than $170 billion in 2019. With IoT penetration into industries, the scope of employee safety can be tremendously increased.

While highlighting IIoT’s potential, Zulkernyne Tahasin also suggested that IIoT technology is yet to overcome specific challenges. Key challenges include:

  1. Connectivity: Internet connection may not be available at a stable speed everywhere in the world thus posing operational glitches. This may be noticed in remote areas like drilling oil and extraction of gas. Further development and adoption of IoT Edge can address this concern.
  2. Security Issues: IoT still is vulnerable to security flaws as they are prone to cyberattacks. This can be solved by the installation of very strong firewalls to secure the overall network and bridging security loopholes.
  3. Interoperability and Compatibility: With many service providers, OEMs, and vendors operating, it is challenging to develop IoT interoperability. Networking and sensors continue to be the essential components of IoT. However, these networking capabilities and sensors are not available in every machine to share data. Moreover, sensors are having different capabilities of power consumption. These elements and the security benchmarks in legacy machines often fail to offer the same results. Integrating external sensors may be a possible solution. However, this can also be a challenge, considering the complexity in determining the respective parts and functions that would communicate.

IIoT is the future. Despite challenges, IIoT holds the key to future growth in almost every human area of activity. To uncover its full potential, all partners in the ecosystem need to cooperate – IoT developers need to work on existing technological shortcomings, government bodies and industry leaders need to work on global standards, security experts and manufacturers need to focus on identifying and implementing adequate security protocols. Such combined efforts from all stakeholders will lead us to the smooth adoption of IIoT in industries and accelerate the fourth industrial revolution.

Learn more about Zulkernyne Ibne Tahasin on his website. Also, be sure to connect with Zulkernyne Ibne Tahasin on Linkedin

 

By: Jinesh Patel (CEO and Founder of UptimeHealth)

Over the last decade, the emergence of sophisticated dental equipment has significantly influenced nearly every aspect of dental care, from diagnostic capabilities to improved patient engagement. But if there’s one recurring theme I see gaining traction this year, it’s balancing investments in cutting-edge technology with thoughtful preventative maintenance.

Too often, practices focus on acquisitions—like new digital scanners or high-end chairs—while sometimes overlooking the day-to-day reliability and upkeep of their existing equipment. It’s this very balance between adopting advanced solutions and diligently caring for current resources that may contribute to improved patient outcomes, operational efficiency, and overall practice success.

The Role of Preventative Maintenance in Modern Dental Practices

From cone beams to handpieces, some of the costliest mistakes I’ve seen aren’t simply about ignoring breakdowns but relying extensively on “reactive” repairs. This approach can potentially disrupt patient schedules, impact care quality, affect revenue, and weaken trust within the practice. In 2025, a growing number of successful practices will likely be those that map out structured, data-driven maintenance schedules. Instead of waiting for the compressor to fail or the sterilizer to produce questionable results, these teams may benefit from periodic performance checks and digital platforms to monitor usage rates.

Additionally, handwritten binder-based “traditional maintenance logs” pose risks for error. The increasingly preferred standard is cloud-based maintenance trackers that log equipment history, flag upcoming service milestones, and automate compliance documentation for inspections. For instance, these platforms could alert a practice manager that a panoramic X-ray unit has reached a manufacturer-recommended calibration threshold. With a quick digital confirmation, the manager can line up a technician visit without sifting through disorganized paperwork.

Advances in Dental Technology and AI Integration

AI’s growing impact on dentistry is poised to reshape both diagnostics and treatment forecasting. Tools from market leaders like Overjet, Videa Health, and Pearl are already being used to detect subtle radiographic changes—such as micro-cavities or early bone loss—that might otherwise go unnoticed. By 2026, we may see even more precise identification of periodontal disease and potential oral cancers, enabling timely interventions and customized care.

However, it’s important to note that without a properly functioning machine that produces high-quality images, these AI models may be less effective. As the adoption of these tools expands, there will likely be a higher standard of maintenance and care expected for the machines these AI solutions rely on. Cone beams and other imaging equipment require maintenance and proper care to ensure consistent performance. If a scanner is uncalibrated, has poor image quality, or fails during a procedure, the AI tools will not perform optimally. Well-maintained equipment is fundamental to the effectiveness of these AI-driven decisions.

Empowering Dental Teams Through Technology

Even the most sophisticated AI or maintenance platform relies on a capable, committed team. In the next few years, it is expected that dental practices will invest more heavily in hands-on education focused on data interpretation, digital tool usage, and ongoing calibration protocols. Everyone—from dental assistants to front-office staff—may need to feel comfortable reading maintenance dashboards, tracking repairs, and handling basic troubleshooting.

As more dental technologies become interconnected, day-to-day workflows will increasingly depend on properly functioning equipment and seamless data transmission. Accordingly, team members may need to adopt a continuous improvement mindset. Routine tasks, like daily sterilizer checks, could become opportunities to capture performance metrics and spot early warning signs before they escalate.

The Future of Patient Experience and Practice Growth

Technological integration extends beyond efficiency gains or eye-catching gadgets. Increasingly, it is about fostering a deeper, more empathetic connection with patients and enhancing their overall experience. There is a clear relationship between the perceived quality of a practice and how well the equipment is maintained. However, there are also more subtle ways that equipment can influence patient perception. When a malfunctioning machine disrupts patient schedules or care, patients may question not only the reliability of the equipment but also the competence of those responsible for it—whether or not this perception is warranted.

Looking toward a connected future, there is potential to improve the patient experience through smart integration. Imagine a world where a smart chair is connected to the practice management software, recognizing the patient about to sit down and the procedure to be performed. The chair could automatically adjust to the optimal configuration for that patient. These types of personalizations may help patients feel truly seen and understood rather than just “processed.”

Today, many patients “shop” for price and convenience. The more value you can make your patients feel—through thoughtfully implemented tools and technologies—the greater the loyalty you may foster. If these tools and solutions can also be learned over time, patients may be less inclined to switch providers and start the process elsewhere.

Aligning Tech and Teamwork

This year, a combination of forward-thinking maintenance and strategic tech integration is poised to shape dentistry’s leading edge. Equipment plays a crucial role in healthcare delivery. Streamlined workflows, more accurate diagnoses, and a deeper sense of trust between patients and providers are already demonstrating significant value in the field. To stay competitive, consider evaluating your technology and current maintenance protocols—identifying gaps, automating tracking, and ensuring equipment remains consistently reliable.

Next, explore AI platforms or digital tools that complement your clinical goals, but remember that technology is only as effective as the equipment it depends on. Simply put, success in this next phase of dentistry will likely be influenced by preparation, personalization, adaptability, and a continuous commitment to excellence.

 

Disclaimer: This article is for informational purposes only and does not constitute medical, technical, or financial advice. While advancements in dental technology and preventative maintenance can enhance practice efficiency, individual results may vary based on specific circumstances. Dental professionals should conduct their own research and consult with industry experts or equipment manufacturers before implementing new technologies or maintenance strategies.