World TradeX speaks at Senate Advisory Panel in Washington D.C.

NY Weekly Staff on July 3, 2023

The Senate Advisory Panel included proposed changes to the farming industry. This was a crucial event in shaping the future of agriculture in the country. World TradeX, a leading agricultural technology company, was invited to speak at the hearing and presented their innovative solutions aimed at improving efficiency and productivity in farming. The company’s representatives highlighted the importance of adopting technology-driven approaches to address challenges faced by farmers such as climate change, resource scarcity, and market volatility.

They emphasized the need for government support to incentivize farmers to embrace these new technologies. The hearing brought together lawmakers, industry experts, and stakeholders who engaged in a constructive dialogue on how best to promote sustainable and profitable farming practices that benefit both farmers and consumers alike. World TradeX has been a topic of conversation in Washington D.C. from EXIM Bank, International Trade Administration, and the US Department of Commerce. 

The World TradeX technology platform is a revolutionary system that aims to empower farmers by creating micro economies within the agricultural sector. In today’s globalized world, small-scale farmers often face numerous challenges, including limited market access, unfair pricing, and lack of resources. However, with the advent of World TradeX, these barriers are being dismantled. This cutting-edge platform utilizes advanced digital tools and blockchain technology to connect farmers directly with consumers and businesses worldwide. 

Moreover, World TradeX provides real-time market data and insights, enabling farmers to make informed decisions based on global trends and demands. Additionally, World TradeX facilitates secure transactions by utilizing blockchain technology. This ensures transparency and eliminates fraud risks while building trust between buyers and sellers. By bridging the gap between farmers and the global market, World TradeX fosters sustainable growth for agricultural communities. It is clear why Washington along with the rest of the world are interested in seeing this platform progress.

AI-Powered Creativity: Unleashing the Future of Copywriting with Designs.ai

NY Weekly Staff on June 30, 2023

Artificial Intelligence (AI) has revolutionized various industries, unleashing transformative changes and creating new possibilities. In the creative realm, AI has emerged as a game-changer, particularly in the field of copywriting. Designs.ai, a leading player in this space, has harnessed the power of AI to develop an exceptional tool – the AI Writer, which is revolutionizing the way we approach copywriting.

The AI Revolution in Copywriting

Traditional copywriting often comes with its fair share of challenges. It can be time-consuming, requiring extensive research and careful crafting of words to create compelling content. Inspiration can be elusive, leaving copywriters struggling to consistently find fresh and creative ideas. Moreover, maintaining brand consistency across various pieces of content can be daunting.

This is where Designs.ai’s AI Writer steps in as a revolutionary solution. Powered by AI, it tackles these challenges head-on, providing an efficient and practical approach to copywriting. The AI Writer boasts impressive features that streamline the process, saving time and enhancing creativity. Its advanced algorithms generate engaging content with remarkable speed and consistency.

How Designs.ai’s AI Writer Works

At the heart of Designs.ai’s AI Writer lies cutting-edge technology. It utilizes machine learning and natural language processing to analyze vast amounts of data, enabling it to understand language patterns and generate high-quality content. In simpler terms, the AI Writer learns from existing content and applies that knowledge to produce a creative and engaging copy.

The interface is designed to be user-friendly, allowing both experienced copywriters and novices to benefit from its capabilities. Users can input specific instructions, such as desired tone, word count, and key messages, and the AI Writer will generate content tailored to their requirements.

Benefits of Using Designs.ai’s AI Writer

The advantages of incorporating Designs.ai’s AI Writer into your copywriting process are manifold. Firstly, it saves valuable time, allowing copywriters to focus on other critical tasks. With the AI Writer’s ability to produce content swiftly, projects can be completed more efficiently, meeting tight deadlines without compromising quality.

Additionally, the AI Writer enhances productivity by providing a constant source of inspiration. It can generate multiple variations of a piece of content, offering fresh perspectives and new ideas. This assists copywriters in overcoming writer’s block and encourages them to explore different creative avenues.

Maintaining brand consistency is vital for businesses, and the AI Writer excels in this aspect. By learning from previous content and adhering to established brand guidelines, it ensures that the tone, style, and messaging remain consistent across all copies, bolstering brand identity and trust.

Testimonials and case studies from satisfied users attest to the effectiveness of Designs.ai’s AI Writer, further bolstering its credibility. Users have reported significant improvements in efficiency, creativity, and overall satisfaction with their copywriting endeavors.

Future of Copywriting with AI

The future of copywriting is undoubtedly intertwined with AI. As technology continues to evolve, AI will play an even more prominent role in transforming the copywriting landscape. Designs.ai is at the forefront of this change, continuously pushing the boundaries of what is possible.

As AI-powered tools like the AI Writer become more sophisticated, copywriters can look forward to a future where creativity and productivity merge seamlessly. AI is a valuable assistant, providing support and inspiration while empowering copywriters to unleash their full potential.

Designs.ai‘s AI Writer is a testament to the power of AI in copywriting. By leveraging machine learning and natural language processing, it has revolutionized the way we approach content creation. With its speed, creativity, and consistency, the AI Writer saves time, enhances productivity, and maintains brand consistency. AI is not replacing creatives; it is enhancing their abilities and expanding their horizons. The AI Writer is a powerful ally, enabling you to unleash your creativity, save time, and maintain brand consistency. Embrace the future of copywriting with AI and unlock your true potential as a creative copywriter.

So why wait? Try Designs.ai‘s AI Writer for your next content creation project and witness the impact it can make on your copywriting journey. Embrace the possibilities, explore new horizons, and let AI empower you to reach unprecedented levels of creativity in just 2 minutes. The future of copywriting is here, and Designs.ai is leading the way.

 

Doyita Mitra: Empowering Organizations through Observability for Digital Transformation

NY Weekly Staff on June 30, 2023

Observability is an emerging field that focuses on gaining insights into complex systems by leveraging data and monitoring techniques. It enables organizations to understand, investigate and optimize the performance, reliability, and security of their systems and applications. Doyita Mitra, an accomplished professional with a diverse background in electronics engineering, monitoring systems, and cloud infrastructure optimization, has made significant contributions to the field of observability throughout her career.

Doyita Mitra’s career journey began with a career in electronics engineering to improving monitoring systems, optimizing cloud infrastructure, before finally advancing into the field of observability. She began her professional journey at HCL in 2013, where she played a crucial role in monitoring and creating knowledge-based articles for large clients such as FedEx. Her meticulous approach to monitoring systems and implementation of warning levels significantly reduced call volumes for FedEx, showcasing her ability to deliver tangible results.

Seeking new challenges and opportunities, Doyita joined Wipro in 2016 as a VMware engineer, where she focused on virtualization of systems and customer-facing projects solely on the VMware environment. Working with clients such as Airtel, she tackled complex tasks to solve problems in disaster recovery and migration control. However, she encountered challenges with monitoring tools due to the presence of heterogeneous systems across different departments, leading to a lack of coordination and an incomplete overall perspective.

Doyita’s pursuit of knowledge and passion for higher education led her to the University at Buffalo (UBuffalo) as a graduate student in Management and Information Systems program. Under the guidance of a professor working on virtualization, she actively contributed to the publication of a paper on threat intelligence. This experience exposed her to the cutting-edge developments in the field and sharpened her expertise in observability.

Transitioning to PWC as an Enterprise Cloud Architect in 2018, Doyita embraced a consulting role focused on advisory services. This was her first role in-person with customers where she was introduced to the advisory side of business. This opened the gates for her to understand more about the actual concerns of the organization like how to transition from legacy to modern distributed systems architecture. However, due to the extensive travel and wanting to return to a more engineering role, she joined Enstoa as a Senior Systems Analyst in 2019. There she met a familiar environment, VMware, and a new cloud platform, Azure. Before long, due to organizational restructuring, she was let go after 5 months.

While she always wanted to move to California due to its spectacularly diverse landscapes, she found herself working for a sports media and visual intelligence company, SMT (SportsMEDIA Technology) as a Systems Engineer after a month. It was an amazing experience for her when she, along with her colleagues covered the smooth media relay of The Daytona 500-mile-long NASCAR Cup Series motor race in February 2020. After the onset of COVID-19, the whole world went digital. This put a pause on her work at the data centers, but thankfully, due to the digital and cloud presence of SMT, she was able to continue her work remotely. In January 2022, during a data center transition of SMT, Doyita realized that there was more to digital transformation than just about adopting the latest software technologies and moving to a serverless environment, but that it required a cultural shift. She wanted organizations to understand what digital transformation actually is and why it is important in this Industry 4.0 revolution.

Doyita’s career aligned to Observability (a.k.a. o11y) when she joined Amazon Web Services (AWS) as a Solutions Architect. Her exceptional performance earned her an award within three months of joining AWS. Doyita’s journey within AWS led her from working in analytics to finding her true passion in observability, where she initially started working in 2013. Intrigued by the potential of open-source technology and inspired by the body of work on observability, Doyita recognized the untapped benefits of observability for governments, schools, and nonprofit organizations. Embracing this domain, she has become an expert advisor of observability, leveraging her expertise and knowledge to help organizations unlock valuable insights and optimize their cloud infrastructure.

Additionally, she is an expert author and her work across publications like Dataversity aim to help organizations understand the importance of observability and how they can unlock key business KPIs and digital transformation in this age of distributed systems.

Doyita Mitra’s career journey showcases her perseverance, adaptability, and commitment to delivering exceptional results. Her expertise in observability, combined with her passion for innovation and problem-solving, positions her as a trusted leader in the field, enabling organizations to harness the full potential of their cloud environments and drive success in the digital era. As Doyita continues to make significant strides in the field of observability, her impact on the industry is poised to grow, and her contributions will continue to shape the future of organizations.

The Silent Epidemic: Unmasking the Menace of Medical Identity Theft

NY Weekly Staff on June 29, 2023

So, did you know medical identity theft is this big, bad monster that’s often overlooked? It’s this nasty business where fraudsters sneakily get ahold of your personal medical information and misuse it, leading to some really awful consequences. This isn’t some minor, rare thing either; millions of people become victims every year. 

How do these sneaky thieves manage to steal this information, you might ask? Well, they use all kinds of tactics – hacking, phishing, and even old-fashioned bribery. And the fallout for victims is devastating – we’re talking about financial loss, wrong diagnoses, and treatments that may not be needed. 

But there’s hope! By becoming aware of this problem and improving security in healthcare systems, we can fight this menace. Let’s take a closer look at how this theft works, how we can spot it, and how we can stop it from happening in the future. 

When it comes to understanding medical identity theft, you have to know it’s all about exploiting weak spots in healthcare systems. It’s about phishing, hacking, and even inside jobs in healthcare organizations. It doesn’t help that outdated software, weak security measures, and varied practices in the industry make it easier for these crooks. We need to toughen up our defenses with better Cybersecurity, encryption, and training for healthcare staff. And hey, as individuals, we need to be more careful when sharing our info, check who we’re giving our data to, and keep an eye on those medical bills! 

This kind of theft isn’t just a problem for the person who gets their info stolen. It’s also bad news for healthcare providers and the whole system. Victims face high medical costs and the emotional toll of having their identity stolen. Incorrect medical records can lead to wrong diagnoses and treatments, which breaks trust in the healthcare system. Healthcare providers also take a hit, with damage to their reputation and financial losses. We need a unified front to strengthen security, improve fraud detection, and put solid legal frameworks in place. 

Spotting and stopping medical identity theft needs a combined effort from individuals and healthcare providers. Pay attention to weird stuff like bills from doctors you’ve never seen, double entries, or unexpected charges. As individuals, we can protect our info by using strong passwords, being cautious online, shredding physical documents, and checking our records. Healthcare providers need to step up with strong authentication, improved training, updated security, audits, and working with others in their field. 

To bring this all home, let’s talk about some real-life scenarios. People like Jane, who was misdiagnosed because of tampered medical records, or Mark, who almost went broke because of fraudulent charges. We’ve got Sarah, who was deeply distressed because her privacy was violated; Emily, who couldn’t get her medicine because her prescription was stolen, Michael, who had false records ruin his reputation; and Sue, who struggled financially because of insurance fraud. All these examples show how damaging medical identity theft can be to health, finances, and general well-being. 

As we wrap up this chat, remember medical identity theft is a serious, widespread issue with some really harsh consequences. But we’re not powerless! By understanding this threat and being vigilant, we can protect ourselves. Regularly review your medical records, strengthen your passwords, be careful when sharing your information, and push for better security in healthcare. 

Providers should focus on data security, better authentication, and working together. Emerging technologies like blockchain and biometrics could provide additional security. Plus, we need stricter regulations, more patient empowerment, and better education on the issue.

Medical identity theft is a heavyweight opponent, but remember, knowledge is power. By understanding how this crime operates, we can develop robust strategies to defend ourselves. Like a warrior arming for battle, the best defense starts with a deep understanding of our enemy. We’ve just looked at its modus operandi, consequences, how to spot it, some case studies, and potential strategies to counter it in the future. 

Preventing medical identity theft isn’t a spectator sport. We all have roles to play. For us, as individuals, it’s like a constant game of defense. We need to guard our personal information like a precious gem, continually checking our records and mastering the art of creating strong passwords. Not to mention, we need to be tech-savvy, knowing how to secure our devices against cyber-attacks. 

Now, healthcare providers are our team players. They must give priority to data security and authentication protocols and foster a spirit of collaboration with peers. The future also brings promising new teammates, like blockchain and biometrics, that can fortify our defenses. 

And let’s not forget the role of our governing bodies. Stricter regulations, patient empowerment initiatives, and awareness campaigns are all part of the game plan. Education can serve as a powerful weapon, equipping us to protect our information and report any suspicious activities promptly.

In the end, combating medical identity theft is a team effort. By pooling our resources, staying vigilant, implementing preventive measures, and making the best use of technology, we can build a secure healthcare fortress. Recognizing the magnitude of this threat is the first step in a battle that we can win together. Thanks for being part of this conversation; let’s continue to fight against medical identity theft and protect our health records. After all, we’re all in this together!

John Godfrey’s Professional Bio: 

John Godfrey is an accomplished cybersecurity executive and entrepreneurial leader with an 18-year track record. Specializing in delivering advanced technology and information security strategies, he excels in driving organizational transformation and talent growth. John is known for his ability to simplify complex technology concepts and is an active contributor to the information security community. Currently, he serves as an advisor and board member, holds memberships in ISC2, ISSA, ISACA, and InfraGard, and is pursuing a Doctorate in Cybersecurity. Connect with John on LinkedIn for more information on medical identity theft, Cybersecurity safety, and the future of Cybersecurity with the advancements of AI.

How EMERGE’s Strategic Roadmap Optimizes Path to Profit and Builds Customer Value

NY Weekly Staff on June 29, 2023

There’s a tremendous value businesses unlock when leadership teams invest in building digital products and services. And yet, a recent article from Harvard Business Review noted that most digital transformations—as many as 95%—end up failing.
Why?
When McKinsey studied digital transformation (DX) in 2018, they found that one factor influenced success above all. When “management teams established [a] clear change story for transformation,” they noted, the DX initiative was over three times more likely to succeed. No other factor influenced the success rate nearly as much.

The fact is that building a clear vision that guides  the prioritization of the product roadmap in digital product development is no easy task. Luckily, company decision makers no longer have to go it alone when envisioning the path to profit. Strong strategic internal partnerships with agencies like EMERGE can build an alignment that enhances the DX success rate with much-needed expertise.

Why Partnerships Bring Digital Success

When leadership teams envision a new digital product or service, it’s often the internal IT teams that are charged with making it happen without the necessary foundational work. This method of initiating a product leaves teams without a clear vision and roadmap is part of why so many digital transformations fail.

IT departments spend 56% of their budgets on maintenance—only 18% goes to new business capabilities, according to a 2020 Deloitte study. While the vast majority of these teams are highly capable, the simple fact is that they’re not structured to handle the additional work of managing roadmaps that focus on delivering continuous value—much less planning, building, and maintaining the product itself.

Partnering with a digital product agency like EMERGE sets companies up on a path to success by leveraging experience. The traditional slow process of aligning vision to internal capability becomes streamlined and can be far more effective with a knowledgeable external team on-board. EMERGE’s experts can build alignment from day one, and bring on board the knowledge and expertise needed to truly thrive.

The Customer Advantage

Business leaders know that a digital product’s success depends on the customers. This long-held business maxim is only growing more important, as 81% of customers say they want more self-service options when engaging with a company.

Digital products can offer this utility to the customer, yet if the value isn’t there for the end user, the service ends up becoming another unsuccessful DX. The highest performing organizations and teams are embracing concepts like Product-Led Growth (PLG) that focus on aligning all functions of the organization to reduce the cost of customer acquisition and maximize retention. 

Aligning a product roadmap to the customer’s needs requires an end-to-end digital strategy process, one that’s defined by a few key factors:

  • Vision alignment. From the very start EMERGE ensures all stakeholders have the clarity and focus needed to drive effective development. Business and user outcomes are considered in tandem to maximize the final product’s success.
  • Data-driven decisions. Data doesn’t just inform the choice to build a digital product or service. At every stage of the development process, iterative data from testing, validation, and analysis continues to drive product goals and make improvements along the way to meet the needs of customers.
  • Continuous optimization. Long-term product roadmaps benefit from the years of experience a firm like EMERGE can bring to the DX process. By implementing optimization measures across the end-to-end process, companies benefit from a product or service that’s ready to scale alongside their operations.

Why EMERGE’s Experience Matters

The gap between idea and execution grows longer the more you delay a DX endeavor. At the same time, moving ahead without a clear, experience-based product roadmap can land a digital product or service among the unsuccessful ventures that make up most DX.

By bringing in the veteran experience of EMERGE, company leaders empower their own IT departments and experts to collaborate more effectively, without overburdening staff. From there, a priority-driven product design process keeps customer goals at the forefront of development, enabling new, more powerful avenues toward greater profit.

As CEO Jonathon Hensley explains: “Our approach at EMERGE has always been customer-centric and priority-driven. We align our expertise and process with your customer’s needs and goals, transforming them into powerful results  for your company. Our experience allows us to distill complexity into a focused strategy, bridging the gap between your vision and profitable reality.”

This vision for digital transformation is in line with what Deloitte and McKinsey have highlighted as most impactful in creating success. Building this kind of outcome-driven development process internally is a massive endeavor, prone to error or misinterpretation. By partnering with EMERGE, company leaders avail themselves of a highly-experienced team to work with them at every step of the process, ensuring the path to profit is built into the successful roadmap from day one.

Surabhi Sinha: Efficient Generative AI

NY Weekly Staff on June 27, 2023

Surabhi Sinha, an accomplished professional in the field of efficient generative AI working at Adobe, is making significant strides in optimizing machine learning models and fostering a more inclusive and empowered society. 

“As we work to create light for others, we naturally light our own way”. Surabhi describes that this quote from Mary Anne perfectly delineates her approach toward her life and work. 

With a deep passion for technology and a commitment to social good, Surabhi has carved a remarkable path in her career, demonstrating outstanding leadership and technical expertise. Her contributions to the field have garnered attention and recognition, solidifying her position as a thought leader and advocate for efficiency, sustainability, and equal opportunities. This article delves into Surabhi’s journey, highlighting her achievements, areas of expertise, and her unwavering commitment to making a positive impact on the world.

Efficient Generative AI and Model Optimization:

Surabhi’s primary focus lies in the optimization of generative AI models, enabling their journey from research to product. Through strategic model optimization techniques and innovative approaches, Surabhi has been able to streamline the training and deployment of models, reducing computational resources, and improving efficiency. These advancements have paved the way for faster and more effective AI content development, with applications ranging from art and music to natural language processing and computer vision. Surabhi’s expertise in efficient Gen AI/model optimization, quantization, and compression has proven pivotal in minimizing model size and computational complexity while maintaining accuracy, particularly in resource-constrained scenarios like edge devices and embedded systems. Beyond business benefits, Surabhi’s work in ML model optimization also contributes to energy efficiency and environmental sustainability, aligning AI systems with a more eco-friendly future.

Leadership and Mentorship:

In addition to her technical prowess, Surabhi possesses exceptional leadership qualities that have been instrumental throughout her career. Understanding that true leadership extends beyond managing tasks and teams, she embraces the role of inspiring others, promoting collaboration, and driving collective success. Surabhi’s mentoring experience stands as a testament to her commitment to empowering others. When offered a mentorship role for an intern during the summer of 2022, Surabhi initially felt apprehensive about her qualifications. However, her dedication and willingness to take risks paid off, resulting in a transformative summer for both her intern and herself. Surabhi’s approach to mentoring involved setting clear expectations, earning her mentee’s trust, providing guidance while fostering creativity, and advocating for her intern’s success. The fruitful outcome of this mentorship, which led to a filed patent and a converted full-time offer, was recognized by leadership, culminating in an on-spot bonus award for Surabhi’s exceptional leadership.

Professional Experience and Research Contributions:

Surabhi’s professional journey began as a Software Engineer at American Express, where she honed her skills in Big Data and Machine Learning. Her work on a centralized machine learning model deployment platform web application, hosting over 300+ live Machine Learning models, showcased her ability to optimize and automate processes effectively, reducing time and effort for modelers and governance teams. Additionally, her research contributions as a Research Assistant at the USC Neuroimaging and Informatics Institute have been significant. Surabhi’s focus on deep learning for Medical Imaging and AI for healthcare resulted in the implementation of generative AI-based MRI domain adaptation and the development of models for Alzheimer’s disease classification. Her research endeavors led to improved accuracy in Alzheimer’s detection, and her work was recognized through publication and presentation at prestigious conferences such as SIPAIM and Society for Neuroscience.

Entrepreneurship and Social Empowerment:

Working at the heart of generative AI and efficiency Surabhi is inspired by the limitless potential AI has toward making a difference to humanity and aims to utilize AI for social good. Being a well-educated woman in tech, despite her amazing experiences she too has faced unpleasant exchanges in society. “The fear of harassment and violence has a crippling effect on women’s abilities and potential, and in itself, it is an attack on women’s rights” as stated by Nita Bhalla in a Reuter’s article has often made her contemplate on the amount of work that needs to be done in order to make women socially empowered in this society. So, inspired by Mahatma Gandhi’s wise words that “The first step in achieving justice is to make injustice visible”, she has started her entrepreneurial journey by co-founding a non-profit called TogetherThrive Foundation which is an AI-driven platform to help build a legally aware community and socially empowered individuals where no one has to go through their legal journey in solitude especially women. A survey conducted by the Economic Times on workplace harassment law awareness in India regarding compliance of the Sexual Harassment of Women at Workplace (Prevention, Prohibition, and Redressal) Act, 2013 had indicated that 97 percent of the organizations are not aware of the law and its implementation. That is scary for women who are passionate about making a mark in this world. With the help of TogetherThrive, Surabhi aims to address this concern and make this society much more socially empowered, and legally aware and provide a platform where we as people can be the biggest strengths of each other.

Recognition and Contributions to the Tech Community:

Surabhi’s expertise and contributions have earned her numerous accolades and opportunities to contribute to the tech community. She has served on technical program committees for peer-reviewed conferences like ICLR-MLGH and IEEE CAI 2023, judged prestigious hackathons such as LA Hacks 2023 and SB Hacks 2023, and participated as a jury member for esteemed technical awards like the Globee Information Technology Awards 2023. She was also invited to be a keynote speaker at the 3rd World Data Congress webinar on June 21, 2023.  Additionally, Surabhi has been invited to join Criya’s expert circle, an exclusive group that enables professionals to share their experiences and develop a strong professional brand.

Conclusion:

Surabhi Sinha’s journey is a testament to the transformative power of passion, dedication, and leadership. Through her expertise in efficient generative AI and model optimization, she is revolutionizing the field, enabling faster and more effective AI content development while promoting energy efficiency and sustainability. Her journey was featured in InspirationFeed earlier this month. Moreover, Surabhi’s commitment to mentoring, entrepreneurship, and social empowerment demonstrates her unwavering dedication to creating a more inclusive and just society. As a thought leader and advocate for technological advancements, Surabhi Sinha continues to make a profound impact, inspiring others and illuminating the path to a brighter future for all.

How to Drive End-to-End Automation at Scale

NY Weekly Staff on June 27, 2023

In order to stay ahead of competitors, businesses need to react faster to any type of change. Here is where an Intelligent Automation platform comes in to reduce workloads, manage any number of data processes, and better meet customer needs. 

By reducing the number of manual tasks and getting real-time insights, business leaders can provide better customer service and focus on business strategy. Gartner reports that 80% of executives now believe that automation can be applied to any business decision, utilizing AI to make it happen.

That’s a far cry from just a few years ago when automation was applied to specific use cases as they arose. Today’s business automation has transformed into End-to-End Intelligent Automation (IA) that helps connect data, automate workflows and get real-time insights across  an organization. 

This type of automation is built to scale, ensuring existing workflows are updated while future-ready processes are put in place to stay competitive. Connecting business data and functions end-to-end can have a significant impact, reducing manual labor requirements by 70%, according to KPMG.

Along with reducing the time staff spend on manual tasks, IA makes businesses more resilient in the face of economic challenges and uncertainty. When business operations work automatically, companies save on labor costs, eliminate inefficiencies, and improve decision-making to increase profitability.

Put It Forward’s intelligent automation platform provides an end-to-end scalable automation technology that’s no-code.  Businesses can now apply this holistic IA solution to a wide variety of use cases.

End-to-End Automation at Scale

Businesses first adopt automation for individual processes, removing routine manual work from the equation. Bridging the gap between ad hoc automation and holistic, end-to-end automation is a challenge and a massive opportunity for cost savings.

Put It Forward’s end-to-end automation platform provides the scalability needed to create new efficiencies. The platform is designed to work at every stage of the automation process, beginning with planning and onward to ongoing maintenance of successful automation workflows.

As you begin to plan an automation endeavor, the goal shouldn’t solely be to find single processes that are worth removing from manual workflows. Now, with the best-in-class end-to-end automation, planning can be much more comprehensive and focused on the overall value of digital transformation.

Designing a roadmap becomes much easier with the no-code tools that Put It Forward provides. No member of the team needs to be left out with an automation planning solution that requires zero coding skills to use. 

Once automation’s use cases are identified, deployments can focus on connecting data across an organization, unlocking new potential across departments. Data silos become opportunities to synthesize new information and deliver insights for better, more informed decision-making.

Meeting End-to-End Automation Challenges

Each department faces its own challenges in automation. Teams working in sales and marketing need to keep a particular focus on customer experience. New processes can reduce the time to resolve customer issues while offering new efficiencies within a product or service. Meanwhile, marketing teams thrive through better customer segmentation and consolidated real-time customer insights. 

Operations teams often focus on the legacy systems that should remain even after a successful automation deployment. Put It Forward offers over 300 connectors that are available at one click to connect multiple cloud-based and on-premise systems with no code efforts. 

IT teams are often the most eager to help with an end-to-end automation deployment. These technically-savvy teams are universally burdened with a backlog of projects that are often delayed due to manual tasks. Automation removes many of the troubleshooting and manual integration duties IT teams are historically tasked with, leaving them more time to pursue projects that boost a business’ bottom line.

Above all, ensuring automation across departments enables scalable growth. New business functions, departments, markets, and more can rely on the built-to-scale infrastructure businesses create through their end-to-end automation solution. By eliminating data silos and connecting workplace functions holistically, these same businesses create a single source of truth for data that all team members can utilize for maximum success.

Business Benefits of End-to-End Automation

Put It Forward outclasses the competition by offering the exact features leaders need to implement automation. Rather than focusing on complexity that requires advanced technical understanding, intelligent automation platform handles the complex work under the hood, leaving a user interface that is intuitive by design. 

With this level of automation, business leaders receive substantial benefits:

  • Faster issue resolution. Businesses no longer need to let a problem bounce around teams and departments in search of a solution. When errors arrive, team leaders have access to all relevant information and can automate the task of finding a resolution, reducing the time each member spends struggling with the issue’s cause. This is true of both internal problems and customer-facing issues, whose resolution improves overall retention and satisfaction.
  • Reduced costs. Scaling a business used to require scaling up hiring, whether they’re full-timers, contractors, or outsourced staff. End-to-end automation reduces hiring costs by ensuring business processes don’t lag behind a company’s expansion. With precise data, business leaders ensure that when they do hire, each role is a long-term necessity, not a short-term solution to a scaling problem.
  • Improved productivity. Staff thrives when rote and repetitive work is taken out of their hands and handled by automation instead. Better yet, there’s greater workplace satisfaction when employees know their coworkers can handle tasks with streamlined efficiency, creating a better workplace culture as end-to-end automation succeeds.

Scalable Automation For Any Business 

Without scalable end-to-end automation, businesses are forever hampered by their size. Growing the company in any way either requires a costly expansion through hiring or burdens existing staff with additional responsibilities.

Put It Forward’s intelligent automation platform was designed with businesses in mind. By incorporating end-to-end automation, you can get more done with the resources and staff you have by connecting data throughout your entire organization. See how Put It Forward has helped businesses like yours to scale. Start with a free demo tour.

Transforming Ad Tech and Beyond: Meet Data Scientist Mayukh Maitra

NY Weekly Staff on June 22, 2023

Mayukh Maitra is a seasoned data scientist and analytics expert with a passion for leveraging data-driven insights to optimize media mix models in the ever-evolving landscape of AdTech. With over 5 years of experience across industries, including healthcare, ad tech, and e-commerce, Maitra has established himself as a key player in the field, consistently delivering impactful results and driving revenue growth for major organizations.

Driven by a thirst for knowledge and a commitment to personal growth, Mayukh Maitra embarked on his journey into data science and analytics. Guided by the words of American entrepreneur Jim Rohn, 

“The major value in life is not what you get. The major value in life is what you become.”

who emphasized the value of personal growth, Maitra recognized the tremendous potential of data science and machine learning in transforming industries and shaping the future. His academic journey began at the Delhi College of Engineering, where he laid the groundwork for his technical skills and developed a strong foundation in artificial intelligence and machine learning.

While Maitra’s interest in machine learning algorithms is apparent, it is his fascination with nature-based algorithms that set him apart. Drawing inspiration from the remarkable optimization capabilities of tiny ants, Maitra began experimenting with evolutionary algorithms, specifically genetic algorithms, to develop media mix models that are now being used by companies across the globe. 

Mayukh works as a Data Scientist at Walmart playing a pivotal role in developing a media mix modeling solution using genetic algorithms, harnessing the principles of natural selection and evolution to optimize advertising effectiveness within budget constraints. By encoding potential media mixes as sets of variables and utilizing fitness functions to evaluate their performance against marketing objectives, Maitra’s solution revolutionized media mix optimization, resulting in multi-million dollars of revenue for Walmart and its brands.

Before joining Walmart, Mayukh Maitra served as a Data Science Manager at GroupM, the world’s largest media buying agency. In this role, he focused on building predictive models that reduced advertising spending while maintaining or improving ad quality. By leveraging past data and patterns, Maitra’s models enabled organizations to allocate budgets more efficiently, ensuring that media placements delivered the desired results while minimizing wasteful spending on low viewability placements, potential brand safety issues, and high fraud rates. His expertise in predictive modeling significantly impacted cost savings for advertising campaigns, solidifying his reputation as a data science leader in the industry.

Maitra’s journey into data science began with a strong background in healthcare consulting and health economics and outcomes research. As a Senior Associate in Data Science at Axtria, he focused on building Markov chains-based cost-effectiveness models to predict disease evolution and analyze patient outcomes. These models enabled healthcare organizations to evaluate the cost-effectiveness of various interventions, ultimately improving long-term patient outcomes. Prior to that, Maitra worked as a technology analyst at ZS Associates, where he played a pivotal role in designing and developing a centralized patient-centric data warehouse. His responsibilities included primary and secondary data analysis across various domains, providing valuable business insights to global pharmaceutical organizations. Maitra’s extensive experience in healthcare and technology further enriched his skill set, equipping him with a comprehensive understanding of data-driven decision-making and its impact on diverse industries.

In addition to his professional experiences, Mayukh Maitra’s passion for research is evident. He pursued a master’s degree in Computer Science from Stony Brook University, where he had the opportunity to collaborate with renowned academics and professionals. His research projects have explored diverse topics, including detecting rotator cuff tears in complex shoulder MRIs and another one focusing on analyzing people’s sleeping habits using data from Twitter. 

Mayukh’s expertise and contributions have earned him recognition in the academic and professional community. He has been invited to serve on the technical program committee of prestigious conferences like ICDATA and ICANN. He has also had the privilege of judging globally-recognized business awards such as the Globee 18th Annual 2023 Information Technology World Awards and the Globee 8th Annual 2023 American Best in Business Awards to name a few. Earlier in May, his work in media mix modeling was featured in InspirationFeed. 

Motivated by the potential of data science and AI to create a positive impact, Mayukh is also an entrepreneur at heart. He has plans to launch the TogetherThrive Foundation, a non-profit organization that aims to democratize law and empower individuals by providing legal knowledge and support. 

Studies have revealed that women’s correct general awareness and knowledge of the legal status regarding abortion in India is less than 50%, with knowledge of legalization/liberalization ranging between 32.3% and 68.2%. Shockingly, the correct knowledge of abortion on the grounds of rape ranges from 12.8% to 98%, while in cases of incest, it ranges from 9.8% to 64.5%. Recognizing this significant disparity, Mayukh’s motivation to leverage AI for social good and create a more equitable society leads to the launch of TogetherThrive Foundation, which aims to provide legal knowledge and support to empower individuals and bridge the gap in legal awareness. Through AI and machine learning, Mayukh envisions a society where everyone is legally aware and socially empowered. He aims to bridge the knowledge gap in legal awareness, particularly in areas such as women’s rights, by leveraging technology and data.

Mayukh Maitra’s journey as a data scientist and analytics expert showcases his relentless pursuit of knowledge and his commitment to driving positive change. With his innovative approaches, impactful models, and entrepreneurial initiatives, Mayukh continues to push the boundaries of data science, empowering organizations and communities to thrive in the digital era.

10 Trendsetters That Will Inspire You in 2023

NY Weekly Staff on June 16, 2023

  1. Jijo Reed

Jijo Reed, Emmy Award winner, 16 time Telly award winner and CEO/ Owner of Sugar Studios in Los Angeles, has made our #1 spot for trendsetters to recognize this year. When most people think of movie making, the words “Lights, Camera, Action!” come to mind. But there’s an entire industry for what happens after the sets are closed, the lights are packed up and the crew goes home.  Post Production refers to the process of editing, sound mixing, coloring, and the creation of visual effects…the icing on the cake, so to speak.

Traditionally these services are done by different companies, in various locations, with separate post teams.  “This is a challenging process- especially when they all need to come together at the end. I felt something needed to change.” Jijo says. At Sugar, all these intensely complicated services are unified under one roof creating a much more financially viable and convenient workflow for independent productions. With the emergence of independent film and streaming networks, Sugar Studios has found themselves in the center of this content revolution.

Sugar spans the top 3 floors of the iconic, art deco Wiltern Theater tower, in the heart of Los Angeles, with dazzling edit bays, mix stages,  color suites,  visual effects stations, blazing fast media servers and a spectacular 30 seat 4K, Dolby Atmos screening theater….all happening with a staff of award winning editors, colorists, mixers and VFX artists.

“All the tech bells and whistles mean nothing unless top-tier talent is there to make everything sing.”

Jijo adds “The energy and design of Sugar Studios is paramount to the creative process. Filmmakers love us!”

Sugar  has 3 films premiering this year at the Tribeca Film Festival, plus 2 other films premiered recently at Sundance and Slamdance.

Latest projects include Lionsgate and MRC’s THE BLACKENING which opens today directed by Tim Story, Village Roadshow’s CINNAMON and MENDING THE LINE starring Brian Cox (Succession), plus MACHINE GUN KELLY’S  LIFE IN PINK documentary for Hulu/Disney, oh… and the upcoming comedy  BACK ON THE STRIP with Kevin Hart and Tiffany Haddish!

www.SugarStudios.com

https://www.imdb.com/name/nm0715482/

www.linkedin.com/in/jijoreed

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Johnny Hickey

Rising above the low-budget action and horror polluting the current stream and scream-scape, Johnny Hickey’s independent films have found their own niche of drug-fueled crime, drama, and horror. He’s not an A-lister, but rather a creative who has forged a following of thousands with award-winning work executed on small budgets. 

Hickey’s first film, Oxy Morons, is based on true-to-life events that took place during a chapter of his life where he was caught up in a mess of drugs and crime. Losing many friends and relatives to the opioid crisis and nearly getting himself killed after being thrown from an 80-foot foot cliff, the Boston native turned his life around and chased his dreams of filmmaking. His debut revealed the underbelly of the budding problem and showed the collateral damage of those caught in its grip. 

After Oxy Morons scored big at the actual box office with a string of sold-out theater showings on the East Coast, the film found its first streaming venue at Netflix and for two years built a cult following of people who could relate to its subject matter as well as those who fiend for crime dramas and thick New England accents.

Johnny’s second feature, Habitual, starts off as a crime drama, but (spoiler alert) morphs into a dark and twisted psychological horror drawing on the fake pill market filled with the deadly fentanyl that is erasing addicts. The movie was originally scheduled for a 10-city tour that was canceled due to the pandemic, still Hickey pressed on, landed multiple streaming deals, and even won a few festivals on the strength of its message and originality. 

Johnny’s next project, currently titled Methadone Mile, is based on a dysfunctional family caught up in the heart of the epidemic in Boston, where the homeless and addicted population exists in a Bermuda Triangle of drug clinics, shelters, and the county jail. The film is based on an original story by Andrew Rotondi and stars Justina Valentine (MTV’s Wild N Out, Fuhgeddaboudit Christmas), Todd Rotondi (As The World Turns, Howl), and Boston comedy legend Lenny Clarke. Methadone Mile is executive produced by Todd Rotondi with Sugar Studio’s Jijo Reed, Chris Redkey, and Robert Turner. Johnny’s good friend Jordan Wisely (MTV’s The Challenge, Just Drive) will produce with AJ Cutler on as cinematographer.

For more updates on Johnny Hickey’s captivating work, follow him on Instagram at @thejohnnyhickey. Through his unique storytelling and unflinching exploration of societal issues, Johnny continues to make a profound impact in the world of cinema.

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Tobias Nero

Tobias Nero, a Danish/Italian day trader based in Lisbon, has emerged as a catalyst for success in the trading world. With an unwavering commitment to his students, Tobias has successfully guided over 1000 individuals worldwide towards profitable trading by offering a unique approach – simply copying a professional.

Through his mentorship program, Tobias simplifies the complex art of day trading, making it accessible to aspiring traders of all backgrounds. By allowing students to replicate the trades of a seasoned professional, he provides them with invaluable insights and strategies that can lead to profitability.

Regardless of their geographical location, traders from across the globe have sought Tobias’s expertise. His ability to break down intricate concepts into easily understandable information has transformed the way traders approach their craft.

To learn more about Tobias Nero and his transformative mentorship program, visit his website at scalingwithtrading.com. Connect with Tobias on Instagram at @tobiasdnero and access his insightful content on YouTube at @TobiasNero.

With a focus on empowering his students, Tobias Nero has cemented his position as a driving force in the trading community. Through his simple yet effective approach, he continues to shape the success stories of traders worldwide.

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Alexandra Robinson

When the world was hit by the devastating pandemic, many people found themselves reevaluating their lives and searching for new opportunities. For Alexandra Robinson, this period of uncertainty became the catalyst for her entrepreneurial journey, one that would forever change her life and inspire others along the way. Falling in love with the concept of remote work and its potential to transform lives, Alexandra embarked on a mission to help others break free from the confines of the traditional 9-5 work cycle and embrace the freedom of working online.

In the early days of the pandemic, Alexandra discovered the allure of remote entrepreneurship. The idea of working from anywhere in the world while assisting others in achieving the same lifestyle became her newfound passion. With determination and an unwavering belief in the power of remote work, Alexandra ventured into training individuals on how to start their own online businesses. Through her guidance and mentorship, she has empowered hundreds of aspiring entrepreneurs to take control of their lives and embark on the path of online success.

Alexandra’s initial foray into the world of online business began in the digital marketing space. Leveraging her expertise, she has helped numerous clients drive traffic and boost their brands and businesses through effective strategies on social media. Her proficiency in influencer marketing and public relations has not only allowed her to excel in her own ventures but has also opened doors to exciting opportunities.

Entrepreneurship is not without its share of challenges, and Alexandra’s journey has been no exception. Yet, despite the trials and tribulations she has faced, she remains steadfast in her belief that the rewards are well worth the effort. Her unwavering conviction is rooted in the belief that anyone can achieve greatness when they set their mind to it. Alexandra’s message to the world is clear: never give up on your dreams and always strive for the extraordinary.

In the words of the renowned Ellen Johnson Sirleaf, “If your dream doesn’t scare you, it’s not big enough.” Alexandra embodies this sentiment wholeheartedly. She encourages others to embrace their fears, step outside their comfort zones, and dream big. Alexandra Robinson, originally from Nashville, Tennessee, is a beacon of inspiration for those yearning to break free from the traditional work paradigm and embrace the endless possibilities of remote entrepreneurship.

As we navigate the ever-changing landscape of work and entrepreneurship, let Alexandra Robinson serve as a guiding light, reminding us that remote work is not just a trend but a life-altering opportunity. Connect with Alexandra today, and discover the limitless potential that lies within you.

Follow Alexandra Robinson on Instagram: @alexnrobinson

Follow Alexandra Robinson on Twitter: @arobinsonmgmt

  1. Julian Maha 

Dr. Julian Maha, an emergency room doctor and co-founder of KultureCity, is revolutionizing the world of sensory inclusion and acceptance. As a neurodiverse individual himself, Dr. Maha’s nonprofit organization, KultureCity, is dedicated to creating sensory accessibility and acceptance for individuals with sensory needs and invisible disabilities.

Dr. Julian Maha’s personal experiences as a neurodiverse individual and parent to a neurodiverse son has fueled his passion to improve the lives of others. With this drive, he co-founded KultureCity, a leading nonprofit in the sensory inclusion movement. KultureCity is committed to transforming public spaces into inclusive environments through their Sensory Inclusive® certification program. They provide businesses with the tools and training to accommodate individuals with sensory sensitivities, breaking down barriers and fostering acceptance.

Beyond KultureCity, Dr. Maha is a sought-after speaker and consultant, sharing his insights at numerous national and international conferences, including Collision, Ignite, TED, and Forbes. Through his speaking engagements, he spreads awareness, advocates for sensory inclusion, and inspires change on a global scale.

Dr. Julian Maha’s exceptional dedication and contributions have been recognized with the prestigious NASCAR Betty Jane France Humanitarian Award. This recognition highlights the transformative impact of KultureCity and Dr. Maha’s unwavering commitment to sensory inclusion.

In conclusion, Dr. Julian Maha’s work with KultureCity is transforming lives and creating a more inclusive society. Through their dedication to sensory inclusion, KultureCity is breaking barriers and championing acceptance for individuals with sensory needs and invisible disabilities.

To learn more about KultureCity and their initiatives, you can visit their website at www.kulturecity.org. Connect with KultureCity on Instagram @kulturecity and on Twitter at @kulturec.

You can also watch Dr. Julian Maha’s TedxTalks on YouTube:

https://www.youtube.com/watch?v=T8V_0LUCgmk&pp=ygULanVsaWFuIG1haGE%3D

https://www.youtube.com/watch?v=AT0BCLl66Ww&t=6s&pp=ygULanVsaWFuIG1haGE%3D

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Haena Sunshine

Haena Sunshine, a dynamic mother of three boys, has emerged as a trailblazer in both the IT industry and the realm of creative entrepreneurship. With over 18 years of experience in a male-dominated field, Haena has shattered barriers and established herself as a woman leader, sharing her invaluable user experiences at numerous events.

Recently transitioning from a corporate career, Haena now focuses on her real estate investment business and her passion for creativity. She embarked on a journey to reconnect with her artistic side by launching a permanent jewelry business. Her jewelry line, crafted with 14k gold filled or sterling silver, features welded designs that cannot be taken off. Not only is the jewelry tarnish-free, but it is also sweat-proof and waterproof, ensuring its longevity.

Haena’s mobile services span across the Bay Area, enabling her to connect with a wide range of individuals. Through her business, she aspires to inspire other women to fearlessly pursue their dreams and passions. Haena firmly believes that taking risks and doing what one loves is essential for personal fulfillment.

To explore Haena Sunshine’s stunning collection and customizable charm options, visit sunshine-charms.com. Stay connected and be inspired by following Haena on Instagram at @_SunshineCharms_

Haena Sunshine is a beacon of inspiration, demonstrating that women can thrive in any industry while nurturing their creative spirits. Through her entrepreneurial journey, she encourages others to embrace their dreams and make a lasting impact.

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Nikita Dronov

Nikita Dronov, a native of Russia, embarked on an entrepreneurial journey at the tender age of 15. Over the course of the past five years, he has achieved remarkable success and has become a prominent figure in the business world. At 18, Nikita made the brave decision to leave behind his friends and family, venturing to a different country to forge his own path. Today, at the age of 20, he stands as the proud co-founder of Promodo Agency, a highly successful PR agency.

With Promodo Agency, Nikita has had the privilege of working with a diverse range of clients, including entrepreneurs, business owners, coaches, authors, and traders. His agency’s exceptional services have garnered a stellar reputation in the industry, earning the trust and admiration of numerous clients.

Looking toward the future, Nikita envisions significant growth for Promodo Agency, with plans to scale the business to even greater heights. In addition, he aims to launch a comprehensive mentorship program, offering aspiring individuals the guidance and tools to liberate themselves from mundane 9-5 jobs and achieve financial independence by leveraging the power of laptops.

To stay connected with Nikita’s journey, you can follow him on Instagram (@dronovsp) and Twitter (@dronovsp), where he shares insights, updates, and valuable content. For more information about Promodo Agency and its services, visit their official website at promodoagency.com. With his entrepreneurial spirit, unwavering dedication, and commitment to empowering others, Nikita Dronov is poised to leave an indelible mark on the business world.

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Sydnie Peebles 

Sydnie Peebles, an exceptional artisan, has embarked on a remarkable journey, creating luxurious handbags that epitomize craftsmanship and artistry. From a young age, Sydnie’s passion for deconstructing and reconstructing objects set her apart. Inspired by a Hungarian shoemaker, Marcel Mrsan, she found her calling in working with leather.

Through years of dedicated study with esteemed artisans like Lisa Sorrell, Charlie Trevor, and Ellen Valentine, Sydnie honed her skills in cowboy boot-making, art, design, and saddle stitching. This diverse expertise became the foundation for her eponymous brand, Sydnie Banks, which offers exclusive, one-of-one, hand-stitched luxury handbags.

Every Sydnie Banks creation is handcrafted without the aid of machines. Sydnie begins the process with a pencil sketch, personally hand-drawing patterns and meticulously constructing each bag. Her unique construction technique, implemented solely with hand tools, infuses her creations with a touch of individuality and excellence. These one-of-a-kind handbags are truly masterpieces, reflecting Sydnie’s slogan, “Fine art, one stitch at a time.”

Sydnie thoughtfully incorporates some of the finest leathers and materials into her designs. With prices starting at $8,000, the value of her handbags is set to increase as Sydnie plans to introduce her own hand-sculpted solid gold hardware. 

Experience Sydnie’s Spring/Summer ’24 collection at New York Fashion Week, showcased at RISE NYFW and FLYING SOLO’s “Ones to Watch” event. Connect with Sydnie at www.sydniebanks.com (http://www.sydniebanks.com/) or reach out directly at 435-764-8444 or info@sydniebanks.com. Follow her artistic journey on Instagram @SydnieBanks.

Sydnie Peebles represents a fusion of passion, precision, and artistic vision in the world of luxury handbags. Her creations embody the spirit of fine craftsmanship, each stitch telling a story of devotion and artistry.

  1. Alexis Silva

Alexis Silva’s incredible journey as a tattoo artist based in Tennessee is a testament to her unwavering determination and resilience in the face of adversity. Overcoming addiction and defying societal stigmas, she has forged a path towards her true passion and built a thriving business. With a background in healthcare, Alexis intimately understands the profound impact that stress and trauma can have on individuals. 

Alexis’s journey towards success has been marked by numerous obstacles that she confronted head-on. As a recovering opioid addict, she carried the weight of guilt and shame for many years. Reflecting on her experiences, she opens up, saying, “Breaking free from generational trauma and continuing to push forward has been one of the greatest challenges I’ve ever faced. I had to embark on a profound journey of self-love and forgiveness.”

Nevertheless, Alexis refused to surrender her dreams, even when the odds seemed stacked against her. She began her professional career as a humble receptionist at a nursing home, gradually climbing the ranks to become a nurse, a case manager, and eventually a clinical consultant overseeing eight nursing homes in Southern California. When she decided to move to Tennessee with her family, she fearlessly embarked on the arduous journey of establishing her own permanent makeup business from scratch. Guided by an unwavering dedication, an unyielding work ethic, and an insatiable passion for her craft, she carved a path to success that was uniquely her own.

Today, Alexis stands as a certified brow artist and lip blushing expert, with a loyal clientele who appreciate her personalized touch and meticulous attention to detail. But her aspirations extend beyond personal achievements; she envisions a future where she can uplift and mentor other women, empowering them to realize their own dreams. “I genuinely believe that women are capable of achieving anything. In an industry where women make up only 25%, that statistic both astonishes and motivates me!” she declares with enthusiasm.

For Alexis, true success extends far beyond financial gain. Her mission is to shatter stigmas and inspire others to conquer their own obstacles. She imparts her wisdom, saying, “Never give up. If you don’t believe in yourself, no one else will. Prove them wrong. Practice relentlessly, embrace continual growth, and constantly push yourself beyond your limits.”

To stay connected with Alexis and witness her remarkable work, be sure to follow her on Instagram @cosmeticallyinkedbylex.

Top 10 Trendsetters That Will Inspire You in 2023

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  1. Luis Vazquez

Luis Vazquez, born and raised in Mexico City, has a remarkable journey that encompasses resilience, hard work, and the pursuit of dreams. From working arduous 15-hour days at an Alaskan salmon cannery to reaching the pinnacle as President of Tupperware US & Canada, each experience has profoundly shaped him.

Having earned a scholarship to study finance at a prestigious Mexican college, Luis embarked on a remarkable corporate career, which enabled him to travel the world and reside in captivating cities like Los Angeles, London, and Miami.

However, driven by his concern for the well-being of gamers, Luis decided to venture into entrepreneurship, birthing his brainchild, Kosmic Dust. As the founder of Kosmic Dust, Luis is confident that it will make a substantial impact on the industry. To learn more about Kosmic Dust, visit their website at https://kosmicdust.com.

For updates and insights, follow Kosmic Dust on Instagram:

Be sure to stay connected with Luis and Kosmic Dust to witness the incredible journey that lies ahead.

Sponsored Post

The Dairy Revolution: Bethany Deshpande’s Journey to Reshape Dairy Farming with SomaDetect

NY Weekly Staff on June 16, 2023

While it has grown to be an almost $500 trillion global market, dairy farming is an age-old practice that dates back thousands of years. But Dr. Bethany Deshpande, CEO of the Canadian agricultural technology company SomaDetect, saw an opportunity to innovate.  

“With more than 40,000 dairy farms in North America, these busy farmers have a certain approach to farm management, but it isn’t always efficient. SomaDetect empowers farms with data-driven insights they can use in the day-to-day work of caring for their herds and producing higher quality products,” highlights Deshpande.

Using a two-part system, SomaDetect levels up the traditional dairy farm with in-line optical sensors and deep-learning algorithms to provide farmers with valuable insights into herd health, milk quality, and reproduction. The company’s technology is reshaping how farmers care for their cows and manage their operations.

A Father-Daughter Project Turned Tech Start-up

SomaDetect’s patented technology was first conceptualized by Deshpande’s biophysicist father when he discovered the unique properties of milk in his research on light scattering. But it was Deshpande herself who identified the opportunity to apply the technology to dairy farming after continued research on everyday dairy products with her father. 

Deshpande explains, “We looked carefully at somatic cells, which are any cells in a living organism that aren’t reproductive. Somatic cells in raw milk are there as part of an immune response, and so for individual cows, these cells can be used as a marker for disease and milk quality.” 

SomaDetect’s in-line technology monitors a cow’s somatic cell count (SCC), flagging any elevated levels or other abnormalities. For example, a high somatic cell count could be a symptom of an udder infection. Diseases such as this can cause a cow to produce less milk and require costly veterinary care.

Deshpande followed in her father’s footsteps as a researcher and changemaker, graduating with her doctorate in Biology from Université Laval, a top-tier Canadian university based in Québec. And while she saw the potential, Deshpande did not have an intricate understanding of the dairy industry.

Real-World Research and Testing, Powered by Milk

“We spent a lot of time with farmers, learning about their processes, meeting the cows, understanding what matters most to them, and seeing the farms up close and personal. I’m so thankful for those early conversations because the insight moved us forward,” Deshpande says. That collaboration and primary research turned the concept of SomaDetect technology into a real-world use case. 

Since its founding in 2016, more than 15 farms have incorporated SomaDetect’s optical sensor and AI-powered technology in their day-to-day operation. The monitoring system fits into existing milking lines, where it uses light scattering technology and computer vision to monitor a cow’s health indicators. SomaDetect’s series of deep-learning models analyze and pinpoint anomalies within that monitoring data, such as a spike in somatic cells.

And the data collected from those farms already show promising results. A recent study shows that farms using SomaDetect’s SCC algorithm have reduced antibiotic usage by 50 percent on average. Another study reports that bulk tank milk quality improved by 50 percent. While machine learning doesn’t pair with a glass of milk as classically as a chocolate chip cookie, leveraging artificial intelligence can help farmers carefully monitor each cow at every milking.

The technology also provides insights into a herd’s reproductive health. SomaDetect can help farmers pinpoint a cow’s open status—whether or not an animal is pregnant—as early as 18 days after breeding.This game-changing information helps herd managers and reproductive technicians make breeding decisions that have massive long-term implications on the genetics and performance of the herd. 

Dr. Roger Saltman, an industry expert and major advisor to SomaDetect, expressed his excitement about this capability, stating, ” Realizing that the economic value in dairy cattle reproduction is optimized when we are able to get cows pregnant as soon after the Voluntary Wait Period as possible, I have been hoping to find a solution to identify open cows. SomaDetect’s recently developed product, SomaRECON, finally offers the ability to identify cows at high risk of being open at 18 Days Carrying Calf.” 

Reshaping the Future of Dairy Farming

But rumors of SomaDetect’s innovation have spread outside the dairy industry. The company was named one of the Canadian Innovation Exchange’s top 20 brands in 2017 and selected as the Grand Prize winner in 43North’s $1M pitch competition in 2018. And more recently, SomaDetect was recognized as the winner of the 2023 Digital Agriculture Summit Startup Showcase, solidifying its position as a leading innovator in the field.

According to Deshpande, harnessing real-time milk insight can help reshape dairy farming. “Better data helps farmers to make informed decisions. It produces better milk for consumers. And, of course, it offers a better quality of life for the hardworking cows making that milk,” she says. The comprehensive visibility provided by SomaDetect’s AI-powered platform empowers farmers to optimize their operations, improve animal welfare, and contribute to a more sustainable dairy supply chain.

Currently, the SomaDetect team has 23 employees with headquarters in Canada and New York State. The team continues to work towards its vision of a more efficient and sustainable dairy industry. Learn more about how SomaDetect’s technology is changing how North America approaches dairy farming at somadetect.com.   

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