The internet and the development of information technologies have created an alternative digital reality that we use to spice up our everyday life. Online forums, video games, social media networks, and other digital planes create structures for new forms of entertainment, as well as environments to conduct business.
In the last decade, before the internet, the biggest platforms for advertisement were Radio and TV. They manage to reach wide audiences that tune in to enjoy entertainment and hear ad messages from sponsors. These messages can reach potential clients but their minimal success rate makes the strategy useful only for bigger businesses that have resources to pay for them because their products stay in high demand for average consumers.
Today, digital marketing makes advertisements much more precise and efficient. Social media platforms utilize personal data collected about their users to present personalized ads. Businesses offer a personal touch and a line of communication with potential clients on these networks. The growth and management of social media accounts is a powerful digital marketing strategy that helps companies reach customers that could be interested in their product and present them content without valuable information about their business.
In this article, we will talk about three secret marketing tools you must know to build a great digital marketing campaign and thrive in a digital business environment. The correct setup of software will help you create a large platform to communicate with fans and clients and structure ads that only reach interested persons. Network security is another important but underappreciated part of digital marketing. To learn technical details on this subject, check out Smartproxy – a business-oriented provider of proxy servers that help companies and private individuals conceal their IP addresses. For now, let’s get a general understanding of the marketing tools you must know to successfully promote your business.
Manage multiple social media accounts with Jarvee
Social media management is a big key to successful company promotion. Every business wants to have a commanding presence on the most popular networks. But numbers are not everything – our goal is to build a large following of active users that are interested in the company and its products.
To achieve these goals most businesses utilize sneaky strategies to falsify the growth of social media pages. By creating multiple accounts with different IPs from proxy servers, companies can create armies of fake supporters and imitate the growth.
Active engagement that imitates real users is necessary to make the growth legitimate. These accounts cannot just sit as idle followers. Thankfully, we have tools like Jarvee – a hub for automation that allows us to manage fake accounts and schedule their posts on social media networks. With Jarvee and many IPs supplied by proxy server providers, you can imitate tens if not hundreds of fake users and encourage real user engagement.
Utilize web scraping to reach the best advertisers
A large portion of successful marketing on the web comes from partnerships with influencers and other public figures that utilize social media networks and other platforms to do paid promotions for products and services. To scout for these potential partners and use the same tools to keep an eye on the competition.
To achieve these goals, we are talking about web scraping. Tools like Parsehub, Scrapebox, and Screamingfrog allow us to automate the extraction of public data from the internet to track the activity of competitor businesses and tune these tools towards the discovery of influencers to turn them into advertisers.
We can maximize the success of these ads by finding public persons that create content for users that could benefit from your products and services. If the audience is predominantly male, choosing the influencer for the advertisement of male grooming equipment will result in a greater increase of new clients than going with a female content creator. We can calibrate the data extraction process to only seek out influencers that meet those criteria.
Utilize the mail merge technology
Mail merge allows us to automate the creation of unique emails based on a data set of clients, subscribers, and other persons. A predetermined template can be modified based on private user information to send personalized letters about new products and deals. While some may disregard them, sending personalized emails that do not look like spam is a great way to encourage readers to at least take a further interest in your company. While it is an old and simple tool, it still has its applications in digital marketing. It will not secure you loyal customers, but it is a great method to reach out to a lot of people in a polite manner. Automated creation of a personalized letter ensures that the message to a reader is authentic and not just spam delivered to a collected data set.
The world of marketing has many technical tricks that give IT specialists an advantage in a digital business environment. While old marketing tricks still produce an effective advertisement, the internet keeps pushing traditional forms of media out of the competition. Learning about these marketing tools may require you to focus on building up your technical proficiency, but the acquired skills will provide tremendous aid in building digital marketing campaigns. Working with forms of online advertisement will teach you to manipulate data – the most powerful resource on the internet, and this knowledge will certainly translate towards the improvement of other business tasks.
