Marketing to customers and prospective customers in the modern world has evolved massively. There are different strategies for direct marketing, and push notification is one of the most effective. Aleksandr Sergeev is one of the active players changing how push notifications are delivered to audiences, and he’s doing it through nGrow.ai, the low–code SaaS tool for push notification marketing.
nGrow.ai thrives on its founder’s wealth of experience as a marketing director from a top 1 IT company at CIS. Aleksandr Sergeev is a tech co-founder with over eight years of experience building artificial intelligence (AI) products for marketing across more than forty applications. Since January 2021, when nGrow became operational, the platform now delivers 200 million notifications daily with a consistent monthly growth rate of 30%. The company is backed by Y Combinator and has ex-Amplitude COO and former Google advisors on board.
Customers have enjoyed up to 30% incremental revenue growth since they adopted nGrow, and now many small and medium applications are adopting this solution as it gives them the ability to send personalized push notifications without developing an entirely new integration. nGrow basically gives small marketing and product teams all they need to communicate with the users effectively with push campaigns.
nGrow is a valuable tool for apps in different niches such as utility, e-commerce, food delivery, productivity, games, subscription applications and a host of other applications looking for long-term retention. The company sets itself apart from competitors by completing each integration within a week compared to the three months that other companies deliver. nGrow’s solution also does not require writing code, as the mobile application gets the personalized push notifications feature without code or building anything on their end. nGrow also takes away the need to hire a lifecycle marketing specialist as its customers can deploy personalized messages to their users directly.
Building nGrow was motivated by a need to deliver more relevant and effective push notifications that users will not be driven to turn off. “I set out to create a new product based on behavioral data rather than market assumptions. It is a new one in that industry, and we are committed to helping people get a better communication experience,” Sergeev said.
In a few years, with nGrow’s current growth trajectory, Sergeev sees the company consistently championing the building of more solutions to reshape how marketers communicate with users.
He said, “We started with push notifications because it is the most profitable and impactful channel. But our approach with low code and AI automation will impact other channels like in-app notifications or email. Did you see those dry texts like ‘We are missing you, it’s time to order something’ or ‘Here is your x% discount for y product’? Is it really exciting to read? AI content generation approaches can already create something with a more human-like language. Implementing AI generation to communicate with users will drastically change the experience of notifications in the next five years, and we will be on top of these changes.”
