It’s no secret that pursuing brand ownership is a demanding endeavor. Still, the challenges people see can often spark a hesitance in others, especially when building from the ground up. However, their fear tends to cloud over the success and heights that persistence rewards. For Trappa Express, his strong belief helped propel him towards his goal of building a business. While it may have taken him some time, he has been rewarded with the success of his brand Trapreligiousco.
Founded in 2015, Trapreligiousco is a clothing brand with the moniker “The Real Alway$ Profi+ daily.” The brand was founded to share stories that founder Trappa Express endured through life, projecting those events through clothing designs and videos. In its early days, Trapreligiousco only sold t-shirts, sweaters, and hoodies, but the brand expanded its inventory as time went on. 
While the global pandemic last year made a significant impact on the economy, Trappa found his business thriving, selling 1,625 shirts in three months, a feat that is often difficult for a brand to achieve in a year. The success he generated prompted the founder to expand his inventory. Trapreligiousco has been producing outfits, hats, jerseys, and accessories, with the latter available for release in 2022. In addition, Trappa has revealed that the brand will be launching a children’s line before Christmas this year, releasing them at affordable prices.
“We have ambassadors and up to 16k followers on Instagram,” shared founder Trappa Express, “We plan to have two fashion shows next year — spring and fall.”
What makes Trapreligiousco so unique is the quality of its products at an affordable price. The brand also takes pride in the allure of its designs. Trappa Express and his family work together on the workload, sending clothes to victims who have lost everything, the homeless, and incarcerated individuals who come home to their communities as a black-owned family business. “We give them an outfit or two,” said Trappa, “I know it’s not a lot, but anything helps.”
Trappa Express has always had a penchant for founding and running his own business for as long as he can remember. Hailing from the town of Windsor in eastern North Carolina, he grew up watching his friends whose family owned businesses and properties, motivating him to change the status quo as his family owned nothing. Trappa also sought to prove something to himself. “To show that I could do it, honestly,” he explained, “I knew I could build a brand and make it a powerhouse. My level of thinking is comparable to that of a CEO before I was actually a CEO.” Trappa further explained that he created Trapreligiousco for his community to bring job opportunities for others.
Although he already has a handful of plans for the next year, Trappa Express is enthusiastic about taking his brand even further. He foresees Trapreligiousco owning a brick and mortar building with solid relationships within the communities, paving the way for his products in their storefront. Trappa also plans to purchase or rent a warehouse where they can manufacture their products.
“I plan to help and encourage up-and-coming designers and brands along the way because we have been in business for six years, and it’s been a long rocky road. Nobody helped, shared information or resources, but I didn’t expect anyone to do so. So when it’s my turn, and I’m line leader, I will make sure anyone I know doing what we do in the brand, building and clothing industries—- we can help them get to the next level.”
Learn more about Trapreligiousco by visiting their official website.
