When you think of skincare that combines scientific rigor with clean beauty, you’re stepping into the world of Topical Skin, founded by Ewelina Aiossa. With more than 15 years of experience spanning luxury brands, marketing, and skin science, Ewelina’s journey to Topical Skin’s creation was almost inevitable. Her brand taps into a deep fascination with dermatological research and an impressive resume that includes high-impact roles at industry giants like L’Oréal’s SkinCeuticals and niche players like Glowbiotics and Osmotics Cosmeceuticals. Through her unique combination of big beauty experience and indie brand savvy, she’s created a brand that promises results for sensitive skin with products that are both innovative and effective.
Ewelina’s concept for Topical Skin wasn’t just about another skincare line; it was about creating a bridge between dermatological rigor and clean beauty. Her years spent working with dermatologists, cosmetic chemists, and R&D centers ignited her vision for a line that nurtures skin at a cellular level. “Skin science is my passion,” she shares, “but building brands and connecting with consumers in meaningful ways keeps me inspired.” Through Topical Skin, Ewelina set out to redefine cosmeceuticals with formulas that merge clean beauty principles with scientifically backed ingredients to achieve accessible, tangible results.
A defining technology in Topical Skin’s range is oleosome technology. Oleosome delivery systems enhance the bioavailability of active ingredients, which is crucial for sensitive skin. By deploying oleosomes, Topical Skin maximizes efficacy while minimizing irritation—a standout feature for those with delicate skin types. The brand’s custom formulas are packed with peptides, antioxidants, humectants, and other clinically supported ingredients, creating a lineup that’s focused on skin health from the inside out.
Topical Skin’s inception wasn’t without its challenges. Ewelina recalls her early career days as a time of rigid hours and limited mentorship, which, though challenging, taught her the importance of empowerment and delegation. Now, as both a business owner and millennial mom, she strives to balance her entrepreneurial journey with family life. “Running a business is about teamwork and having the right people around you,” she emphasizes. This commitment to fostering collaboration has helped her navigate Topical Skin’s growth with resilience.
From dermatology offices to premium spas, Ewelina sees Topical Skin as a brand that transcends traditional retail spaces. Her vision is to be the go-to science-backed skincare brand in medical spas, dermatology clinics, wellness centers, and more. “Our advisors—dermatologists, scientists, aestheticians—double as our focus groups, providing invaluable feedback on product efficacy,” she explains. This focus on professional partnerships ensures Topical Skin’s formulations stay relevant and effective, grounded in real-world feedback and medical expertise.
Ewelina’s contributions to the beauty industry have earned her a reputation as an authority in the field. Her insights have been shared at major industry conferences such as Digital Pharma East and MakeupIn LA, and her work has appeared in industry magazines like Dermascope and MedEsthetics. Recently, she received the EPIC Award from the Global Integral Beauty Summit, a recognition that speaks to her impact and influence in beauty and skincare innovation. Dubbed a “CMO Psychic” for her ability to predict trends, Ewelina’s voice is one of authority and foresight in an industry that’s ever-evolving.
In the coming years, Ewelina envisions Topical Skin expanding into a comprehensive portfolio of skincare solutions, encompassing body care, nutraceuticals, and sunscreens. Her “geeky obsession” with scientific advancements means every new discovery in skincare finds its way into Topical Skin formulations. “We want to be more than a brand; we want to be a trusted resource for consumers on their skincare journey,” she says. Success, for her, isn’t just measured in sales but in the trust and loyalty she builds with her customers.
With Topical Skin, Ewelina Aiossa has created a brand that fosters a connection between science and beauty, one that prioritizes efficacy, transparency, and integrity. As she continues to expand her offerings and partnerships, Topical Skin is positioned to become a transformative force in skincare, setting new standards for what clean beauty, backed by dermatological science, can achieve.
Published by: Josh Tatunay
