A consistent skincare routine can work wonders on one’s confidence, overall aesthetic, and health. It is a known fact that one’s skin is a reflection of one’s health. Vibrant and glowing skin is real proof of how you take care of yourself. A good skincare routine begins with high-quality products that can make one appear youthful and energetic. New skincare brand, TIRED AF Cosmetics is doing all that and more as people continue to discover this exciting cosmetics line.
TIRED AF Cosmetics was built from the ground up by two best friends who have both worked in the fashion industry. With over a decade’s worth of experience, they have cultivated a high-quality cosmetic brand that is second to none. One of the founders, Claire Davis, has a background in footwear and accessory design. She has worked for some of the largest retailers in the United Kingdom and globally. Whilst Travelling for business in Asia, Claire would run out after a busy working day to explore all the amazing skincare products that could only be found in Asia and that sparked her imagination.
Meanwhile, James Costas-Michael has worked for multiple fashion brands in London, New York and Los Angeles. He has also worked for fashion companies such as VFILES. “Skincare has always been our passion, and we are obsessed with design and all the finer details that go into creating and launching products,” said Claire Davis.
The two friends have collaborated and seamlessly blended their expertise in fashion and cosmetics, establishing TIRED AF Cosmetics as a premier brand that pushes the boundaries of beauty products and design. The brand name itself came from their real-life experiences. “We were Tired AF of working for other people and companies helping them to achieve their goals,” explained Claire. “We took a long hard look at ourselves and decided to go for our own dreams and make it happen,” she added.
The goal of the esteemed cosmetic brand is to brighten up their customers’ day as well as their skin along the way. The company’s products are based around the idea of “Skincare for when You’re Feeling TIRED AF.” This means that the company’s products can truly work to hydrate and revitalize tired skin.
The name of the brand itself is a key indicator in the company’s product philosophy. TIRED AF Cosmetics creates products that help their customers feel energized and alive. In line with these goals, the company uses top-quality, hydrating formulas that really work. Its first product launch focuses on something that was easy to understand and could represent the brand well.
TIRED AF Cosmetics launched two styles of its Eye Masks in the form of Happy Eyes Ultra-Hydrating Eye Masks, which are shaped like a smiley face, and Good Drip Ultra-Hydrating Eye Masks, which are shaped like a drip. These products contain super ingredients such as hyaluronic acid, collagen, niacinamide, vitamins C and E, and aloe extract.
The brand always goes the extra mile, spending a lot of time developing with their labs using the best ingredients, whilst creating fun and unique products and presenting them in exciting packaging. TIRED AF Cosmetics eye masks will help to soothe and reduce puffiness around the sensitive areas around the eyes. The company guarantees that its products are vegan, cruelty-free, and fragrance-free.
The brand is now available for purchase at Urban Outfitters US and will launch worldwide in Urban Outfitters UK/EU in July 2021. TIRED AF Cosmetics is poised to dominate the cosmetic industry with its high-quality products and its founders’ passion for cosmetics and beauty as a whole.
To learn more about TIRED AF Cosmetics, be sure to check out the company’s official website. For more live updates, follow them on their Instagram page.
