When it comes to gift-giving, few options are more “tried and true” than flowers. In fact, the floral gifting market in the U.S. is expected to reach $18.99 billion by 2028. From major holidays like Valentine’s Day and Mother’s Day to personal celebrations like birthdays and anniversaries, flowers are a perennial favorite.

Of course, not all flowers are created equal for gifting purposes. As Doniz Pauillac, COO of The Million Roses, a company that specializes in luxury roses that can last for over three years explains, roses stand above the rest. 

Here’s a closer look at why roses are a powerful type of flower for gift-giving:

1. A Universal Symbol

“Flowers have long been used to convey different emotions and messages to the recipients,” Pauillac explains. “While some things differ between cultures, roses themselves have a universal symbolism of love and appreciation. While the exact message can differ depending on the color you select, that underlying principle remains the same. This makes roses an excellent gift option for pretty much any person who you love and appreciate, no matter what the occasion.”

Roses have a lengthy history in literature and poetry that have helped establish this universal symbolism. With each type of flower having its own meaning, it can be easy to get caught up in trying to find the right flower to match each occasion. You don’t want to give a flower that represents folly or jealousy! With roses, you can have confidence that the right message will be sent.

2. Incredible Customization

Another advantage of giving roses is the level of customization that is available with each gift. With so many different types of arrangements, color variations and other selections to choose from, there are plenty of options to match each gift-giving occasion — and budget.

“There are so many more options than the traditional bouquet of a dozen roses,” Pauillac says. 

“From the timeless elegance of long-stem roses to more unique displays such as square boxes, there are plenty of ways you can customize your rose gift based on what you know the recipient will appreciate. You could even give a single rose with its own unique display box. And nowadays, roses are available in so many colors beyond red — green, purple, black and even gold. This level of customization lets you give a gift that stands out for all the right reasons.”

3. Stunning Scent

Roses aren’t just an excellent gift because of their inherent symbolism. A big part of the reason for their popularity is their stunning fragrance. While the exact nature of the scent can vary between rose varieties, roses typically have a sweet scent that fills the surrounding space. The strong, evocative scent of roses can give whatever room they’re in a powerful fragrance boost.

Interestingly, smells are one of the powerful triggers of memory. The scent of roses, tied with a happy emotional memory, can serve as a powerful reminder of your care and affection each time the recipient smells the flowers. It’s the perfect way to make any space more cozy, romantic or inviting.

4. Timeless Aesthetic

Just as powerful as the fragrance of roses is their timeless aesthetic.

“The natural beauty of roses cannot be understated,” Pauillac says. “That beauty is a big part of why they have come to be associated with love and romance. We want to give something beautiful to celebrate the people who mean the most in our lives. Roses add instant natural beauty to any space, helping create a luxurious look that lifts the mood of anyone who sees them.”

Indeed, the beauty of roses has made them a popular floral selection throughout the ages. The Palace of Versailles in France has famously been home to hundreds of rose bushes for centuries. The beauty of the rose has been sought after by royalty, used as hair ornamentation and more during its long history. This timeless appeal continues today.

5. Lasting Quality

While flowers are a popular gift (especially for occasions such as Valentine’s Day and anniversaries), floral arrangements typically aren’t particularly long lasting. Quite often, floral gifts begin to droop and wilt after just a few days. However, the introduction of luxury roses means that floral gifts can be much more resilient than in the past.

“Our luxury roses go through a non-toxic preservation process that allows them to last for at least three years,” Pauillac explains. “They don’t require any water to maintain their appearance, offering luxurious beauty that stands the test of time. Unlike other types of floral gifts, these roses can be a cherished centerpiece or decoration for a long time.”

Give the Ideal Gift

While flowers are a great gift option for weddings, anniversaries and other special occasions, the type of flowers you give is of the utmost importance. As Pauillac’s insights reveal, you truly can’t go wrong with roses, thanks to their powerful symbolism, aesthetics and lasting quality. 

By tailoring your rose gift based on the event you’re celebrating and the tastes of the recipient, you can make any special occasion even more extraordinary. Give a gift that will tell your loved ones just how much you care by giving roses.

Published by: Holy Minoza