By: John Glover (MBA)
The mission behind your small business will either make you or break you. This sounds kind of harsh, but it’s the reality. You most likely had a light bulb in your head, leading you to where you are today. But if you look a little deeper into that idea, where does it take you? How does it impact the people around you? Some ideas are unique and impactful, while others are doomed for failure. To ensure that you are on the road to success, you must have an idea centered around impacting people.
Small businesses are one of the biggest support beams in the American economy. Research shows that more than 33 million small businesses are in the country, and these businesses employ more than 61 million Americans. These numbers show that on an internal level, small businesses support millions of people, and entrepreneurship should be taken very seriously because people’s livelihoods rely on it.
Knowing what makes a smart and effective small business will help you be the entrepreneur you always wanted to be and will help you impact the world greater than you realize. Helping your employees and the community around you is the best way to reach people on an emotional level. When people feel connected to your business, they realize you care about them and will likely invest more time and money to help you stay afloat.
“The best type of business idea is one that impacts people. I often see business plans that are just about the numbers and selling people something, but it doesn’t make a difference for the consumers. A business will fail if it cannot reach people from an emotional standpoint,” says Alan Siege, CEO and host of The Pitch Show.
The best thing about being an entrepreneur and owning a small business is that you get to learn from your mistakes. You cannot grow without a few little bumps along the way. Whatever idea you had in the first place, you get to expand on it and switch things up to appeal to your customers. Do not dwell on your losses and mistakes; instead, use them as teaching moments, which is the best way to be successful.
The more connections and relationships you make with your customers and business partners, the better your business will be. Putting people over the profits is the mentality you need as an entrepreneur to be successful. It will show if you put money and numbers before your customers. Whatever your business grows to be, it needs love and people at the heart of it.
“Being successful in business also means connecting with your community and customers who invest in you. Creating a product or service that is accessible and makes peoples’ lives easier is always something to think about. You can’t think of your business as only a means to make money; you should have it be something you are truly passionate about because that means you will work to make it something great,” Siege says.
You can’t enjoy your successes as a business owner if you don’t fail a little at first. The best business works to impact the community and grows from its mistakes. There will always be obstacles in your way, but how you work through them truly matters. Staying organized and being in tune with your consumers is the best way to expand smoothly.
Small businesses are at the heart of the country. The ones still up and running have hit the jackpot creatively, relating to people and positively impacting them. Whether it’s your first idea of helping people or how you switched operations to create an impact, it’s the thought that counts. How will your small business make a difference for people?
Published by: Khy Talara
