Success is about dedication, hard work, and consistency for many entrepreneurs. And Michael Borgelt is one such exemplary entrepreneur who is running two successful businesses – 51Blocks and BionicWP. As far as his first venture, 51Blocks, is concerned, it’s a Denver-based digital local search agency that handles search engine optimization (SEO), paid search (PPC), and social media with proven results in some of the most competitive industries. The firm works with companies like Microsoft, Volkswagen, Burger King, the University of Colorado, Old Navy and American Express, amongst others.
On the other hand, BionicWP is a WordPress Hosting management service that fixes issues that exist on a website. Unlike other agencies, where they auto-update your websites, BionicWP manually updates the core, theme, plugins, etc. They also offer unlimited edits, which means they will handle all the client problems under your brand in a white-label fashion.
Michael Borgelt was born and raised in Hastings, MN, where he attended the University of St. Thomas with a degree in Computer Science and a minor in Business Marketing. As soon as he finished college, he took up the job of a database administrator and a classic asp programmer. He then transitioned to the marketing department, where he fell in love with the concept of SEO. He discovered his passion for it even before the term was founded. He was a key player in devising the marketing strategies behind Mortgage101.com, which surged to #1 on Google for the word ‘mortgage.’ It was there that he learned about the importance of selecting the correct keyword to be highlighted in the content for gaining traffic online.
Ever since he established 51Blocks, a white-label SEO provider, in 2015, he has not looked back. The idea was to educate people about search engine optimization since a lot of people didn’t understand what it actually was. It felt like it was the last even playing ground for marketing for small businesses to compete against the bigger companies with higher budgets. To take things even further, Michael launched BionicWP in 2021 in order to focus on hyper-fast WordPress Hosting. The best part is that the client comes to him for his ability to speed up their website and deliver amazing results on the Google Page Speed Insights tool. BionicWP’s other main focus is support, as it brings agency-level support to the hosting world. Both firms bring a high level of service and outstanding results for clients while being transparent and honest in the digital marketing space.
“I take pride in the customer service department at both of my companies. There are so many mediocre SEO professionals in our industry that just take businesses’ money and never show results. We believe for the amount we charge off our clients, we are the best option available in the market,” shares Michael. Take 51Blocks, for example; the company has achieved 30-50 percent lead growth, not just traffic or rankings, but real lead growth year over year irrelevant of the industry. In fact, one of the clients has gone from $100k to $2.1m with the help of their services.
Michael Borgelt follows simple strategies to achieve results, which involves monitoring KPIs and staying focused. By monitoring KPIs, you are aware of the trends in the business and can highlight the areas that need to be focused on. He believes that while focusing on engagement, you can constantly push the correct numbers and gain momentum.
The mind is the most powerful muscle in your body so staying positive always pays off. “This is something I am super passionate about. Even as a kid, my mom would have me visualize what I wanted to achieve. This is a major aspect of my life, and I think if you have a clear enough picture of what you want, you can achieve anything. Like I visualized myself standing on the floor at Staples Center for seven years, and that exact moment happened. When we focus our mind on something we are passionate about, we can achieve amazing things,” says Michael.
What Michael loves about his job is helping small businesses. His firms work with small companies and agency owners to compete in the digital marketing landscape against huge brands and win. In this digital era, it’s all about being seen. Though it’s not as easy to rank as it was back in the day, there still are a ton of opportunities in the world of digital marketing because this is where the “eyeballs” are. In his free time, he helps other business ventures to thrive, including growing a business outside of the digital marketing sphere, making it go from $0 to $ 9 million in 3 years and then selling it for $11 million.
Michael Borgelt worked hard and dedicated his life to the digital marketing space and hence was able to make a name for himself in the industry. He motivates young, aspiring marketers to read a lot of guides from top experts in the field and find a mentor who can help light the way for them. The learning process is ongoing, even for established businesses, so never stop exploring and learning new tricks of the trade to stay updated and ahead of the game.
