Smarty Pantz Marketing, a digital advertising company co-founded by Allen Levin, is helping companies improve how they advertise and market digitally through its revolutionary strategies.

Established four years ago, Smarty Pantz Marketing has been at the forefront of creating a niche of services that deliver value to its clients. The company determined in its infancy stages that they’d need to find a unique way to help businesses generate ROI. It was the realization of this that led Smarty Pantz to provide highly effective strategies, including creating irresistible offers, value propositions, automation to improve efficiency, effective email marketing, and social media ads for businessIes to attract prospects. This is all part of what Levin calls the “RIGHT” way to marketing. 

Allen Levin gained a great deal of his expertise in digital marketing through his extensive experience working in professional sports and for Fortune 500 companies where he gained heightened exposure to many of the ins and outs of corporate marketing. The experiences and knowledge he has gained have allowed him to develop insider digital strategies that he brings to Smarty Pantz Marketing. 

The company was born after Allen was laid off as a result of  corporate restructuring, and was either forced to choose a path where the matrix of a corporate safe haven would exist, with the risk of possibly being let go again, or would have to choose a second path, where he was disconnected from the corporate world and forced to create his own world entirely from scratch. In the end, Allen decided to take the path less traveled in order to achieve his goals and has seen great success as a result.

One example of Allen and the Smarty Pantz Marketing team’s success is their ability to create effective ads that can reach a variety of audiences. To describe what a successful advertisement looks like in terms of Smarty Pantz standards, Allen Levin explained: “A successful advertisement touches the prospect’s emotional chord and is all about how it benefits them, not the advertiser. Companies often try to overwhelm their customers with an overload of information that confuses them or does not stimulate any emotions in their prospective clients. In the end, Smarty Pantz Marketing does not stand for poor performance, and we do not allow that to happen either.”

The most important rule that Smarty Pantz Marketing operates on is the rule of one, which advocates for a singular “Call to Action ” on the landing page. This is probably one of the most common mistakes that companies make: they provide endless amounts of data to prospective clients, with poor results.

“Whether you want people to sign-up for a call or download your free PDF pamphlet, you must tell people to do a single thing. Many people make the mistake of telling prospects to do multiple things, and nothing occurs because there is way too much stimulus, and people become confused,” Allen explained.

In the past year, Smarty Pantz Marketing enjoyed 100% revenue growth and has hired employees in a variety of different areas, giving them a great working environment where they are able to flourish. Smarty Pantz Marketing has also contributed to the creation of Smarty Pantz University for small and medium businesses, which has provided them with knowledge and resources to increase their skills in digital marketing through university-style courses developed by Smarty Pantz. In addition to certifications, these businesses apply what they learn in their businesses.

Over the next few years, Allen’s goal for Smarty Pantz Marketing  is to focus on larger scale  enterprise companies by providing annual contracts to create holistic yet strategic marketing campaigns and implement them from start to finish. Allen Levin does not only want to be contracted to handle the remnants of broken campaigns, but to work with enterprise-level companies that are serious about processes and implement proven strategies that create real automation and results for the entire year.

When asked what the future holds for Smarty Pantz Marketing its founder Adam Levin comment, “I would like to keep speaking publicly, working with leaders like Neil Patel and Grant Cardone, while extending a franchise arrangement for Smarty Pantz Marketing.” 

As Digital Marketing is expanding its control within the global marketplace, we are happy that Smarty Pantz Marketing can serve as a guide for businesses of all sizes and shapes. 

2022 looks to be an incredible year for Smarty Pantz Marketing and the digital world.