By: Chelsea Robinson

Grow Wild Agency in Vancouver operates with just five full-time specialists, yet its work outperforms agencies fifty times its size. The boutique is co-founded by Kaden Ewald, partner, head of marketing strategy & systems engineering, and Jasmine Bayani, partner, head of systems & automations. Their dual leadership keeps creative messaging and technical execution under one roof, enabling rapid, evidence-based iterations on every campaign.

A Fully Documented Workflow

• Live-SERP monitoring: Python scripts collect People Also Ask questions, AI Overview snapshots, and industry-forum threads every six hours.
• Intent clustering: A transformer model groups related questions, allowing a single release to satisfy multiple conversational queries simultaneously.
• Schema-rich drafting: Every release ships with NewsArticle JSON-LD and, when useful, SpeakableSpecification and HowTo markup.
• Robots.txt governance: A custom directive matrix enables the indexing of releases by desired crawlers—GPTBot, ClaudeBot, and PerplexityBot—while throttling bandwidth-intensive agents. Details can be found in the agency’s public Press-Release SEO Premier Practices guide.
• Reinforcement loop: Crawl speed, backlink velocity, and click-through rates feed an internal dashboard. Winning patterns become default settings for the next release; under-performing elements are revised within 48 hours.

This end-to-end system means updates that might take larger agencies a quarter to implement can ship the same day at Grow Wild

Four Pillars of AI-Integrated Press-Release SEO

1. Intent-first keyword mapping – Instead of chasing sheer search volume, Grow Wild focuses on the exact phrasing users employ in chat assistants and AI Overviews, weaving 15–20 long-tail questions naturally into body copy and FAQs.
2. Structured data compliance – Releases include valid JSON-LD blocks and alt-tagged media assets. These elements enable Google News, Bing News, and search engines to parse the content in milliseconds.
3. Performance engineering – Hosting sits on a Cloudflare APO-backed subdirectory with Brotli compression. First Contentful Paint averages 0.9 seconds on mobile, meeting Core Web Vitals thresholds that now influence Google’s AI Overview citations.
4. Authority sculpting – Internal links to “money pages” are added only after external backlinks reach a predefined trust score, ensuring organic link equity flows without appearing manipulative.

Casa Leo Case Study: Structuring Over Splash

Casa Leo, an AI-enabled pet-care brand founded by Ewald in 2023, illustrates how meticulous structuring can eclipse headline volume. Between February and April 2025, Casa Leo re-engineered its product landing pages and merchant feeds to conform to Grow Wild’s schema and performance standards. The project increased Google Merchant Center traffic—a spike confirmed by Google Merchant Center analytics screenshots reviewed by this reporter. Importantly, the surge occurred without a concurrent press-release push. The result validates Bayani’s core belief: technical clarity and machine-readable data often outweigh broader distribution tactics.

What the Numbers Actually Show

• Team size: 5 full-time employees.
• Average first-crawl time for properly structured releases: < 24 hours, measured across ten client projects in Q1 2025.
• Schema validation success: 100 percent pass rate in Google’s Rich Results Test on initial submission for all releases since January 2025.
• Merchant Center lift (Casa Leo): 19× traffic growth (1900 percent) attributable to structured-data overhaul completed 14 February 2025.

Every metric above is documented in internal dashboards and third-party tools (Google Merchant Center, Ahrefs, and Screaming Frog) and was made available for independent verification.

A Culture of Measured Experimentation

Ewald and Bayani allocate 10 percent of every engagement to controlled tests—ranging from A/B paragraph ordering to auto-generated video-schema trials using Whisper transcripts. Only experiments that show statistically significant gains graduate to the core workflow, keeping the playbook lean and evidence-driven.

Looking Ahead

Both partners anticipate that AI engines will soon formalise “answer-exchange” programs, rewarding publishers who supply precise, structured data. Grow Wild, therefore, treats schema as non-negotiable infrastructure, not an optional add-on. “If content can’t be parsed, it can’t be promoted,” Bayani notes. “Our job is to make sure every announcement is technically irresistible to the crawlers that matter.”

Disclaimer: The information in this article reflects the views and strategies of Grow Wild Agency and is intended for informational purposes only. Results and performance metrics mentioned, such as traffic growth and SEO success, are specific to the agency’s methods and may vary for other businesses or industries. Readers are encouraged to consult with SEO professionals or conduct their own testing before implementing similar strategies. The article does not guarantee similar outcomes or performance for every individual or company.