So, you know about fashion, love to dress nicely, and dream of making as many people as possible look good too. But at the same time, you also want to earn decent money, so you plan to start your own business in the fashion retail niche, but don’t know where to start?
Congratulations! You’ve come to the right place. After reading this article, you will understand which e-commerce business model is right for you and learn how to build a strong business from the start.
Kirill Kostyuchenko and Ievgen Novobranets, co-owners and CEOs of the international vendor company Fashion Atlas Group, which has been providing leading global shopping clubs and fashion stores with products for over 10 years, provided informational support in creating this material.
What is the difference between a shopping club and an online store?
The format of a shopping club is a flash sale, when top items are available for purchase for three days in a limited quantity at a discount of up to 90%. Therefore, unlike an online store, which is open to everyone, it is only available to registered members.
Stores have a permanent assortment, which is updated either once a quarter or twice a year. Shopping clubs, on the other hand, maintain a shortage of products, as they sell designer goods that are already on sale.
In a shopping club, entire outfits are created from the items, rather than being divided into categories like in a store. For this purpose, photo shoots are held, short videos are recorded so that buyers can see how the item looks in real-time.
Unlike a store, a shopping club does not need a large warehouse. Based on customer orders, it purchases the necessary volume of goods and sells them selectively.
What shopping club and online store have in common
A long-term contract with a reliable vendor, such as Fashion Atlas Group, is essential for both shopping clubs and online stores. Over the past 10 years, this company has established itself as a trustworthy partner, and a single contract with them can alleviate all client concerns while ensuring high-margin sales that increase profits by 40-60%, reduce logistics expenses, and decrease working capital. Most importantly, the client saves their most valuable resources – time and energy.
With a regular catalog featuring thousands of fashionable items, including their own production, which is updated monthly with new items from 500 manufacturers from 10 countries around the world, Fashion Atlas Group provides individual trend offers to their business partners based on meticulous market monitoring.
Before shipment, the company carefully inspects the quality of each item on their own warehouses and reviews accompanying documents. Therefore, Fashion Atlas Group partners can rest assured that their orders will be delivered intact, in excellent condition, and with all necessary documents directly to their door, on time.
Now that you know what distinguishes shopping clubs from online stores and how to establish a business from the start, you will quickly understand which direction to move in to realize your dream and earn very good money.
