In a world dominated by unrealistic beauty standards and body manipulation, one brand is challenging the status quo and empowering women to embrace their natural bodies. Skanties, founded by the visionary entrepreneur Susie Taaffe, is revolutionizing the conversation about body image with their innovative product, Skanties Anti-Shapewear. With its unique approach, Skanties is helping women reclaim their confidence and redefine beauty on their own terms.
Traditional shapewear has long been marketed as a solution to “flaws” and imperfections, perpetuating the idea that women need to alter their bodies to fit societal ideals. Skanties is not just a brand; it’s a movement challenging societal norms surrounding beauty and body image as seen on @skanties. By advocating for self-acceptance and rejecting the pressure to conform, Skanties is reshaping the conversation about body manipulation. The brand encourages women to question and challenge beauty standards that have long dictated how they should look and feel.
As an engineer, Susie loves to look at how things can be done differently and Skanties is her answer to redefining body confidence. Skanties are a game-changer in the world of shapewear, offering a comfortable, versatile, and empowering alternative to traditional options. Susie says – “Shapewear are not for everyone, the wrong fit or style can lead to discomfort, bulges, and even health issues. I needed to change the narrative that we need to squeeze and constrict ourselves to look beautiful.”
Designed to be worn every day, Skanties are the Anti-Shapewear hero! Anti-muffin top, anti-chafe and anti-panty lines they offer gentle support while allowing the body to move naturally. Skanties understands that beauty comes in all shapes, sizes, and colors. Their product range reflects this commitment to inclusivity and diversity. Skanties Anti-Shapewear is available in a wide range of sizes plus fun prints and colours to cater to the diverse needs of women. By promoting inclusivity, Skanties is paving the way for a more representative and accepting beauty industry.
Skanties is more than just a product; it’s a catalyst for empowerment. By providing women with an alternative to traditional shapewear, Skanties encourages them to embrace their bodies and reject harmful beauty standards. Susie is a vocal advocate for body positivity and inclusivity, and her mission with Skanties is to break down the stigma that women need to manipulate their bodies to be considered beautiful or worthy. Through their brand message and products, Skanties is inspiring a generation of women to prioritize self-love, acceptance, and confidence.
We asked her inspiration to create Skanties – “With Skanties, women can enjoy maximum comfort without sacrificing functionality. They are flexible and adaptable to support women through all stages of life – from puberty to pregnancy, menopause to post-natal, and even medical support for surgeries like hysterectomies and ostomy bags. They’re designed to flow with your contours and curves, feeling like you’re wearing nothing at all.”
Susie’s dedication to empowering women through her products is truly inspiring. She understands that the fashion industry has a lot to answer for in terms of perpetuating unrealistic body standards, and she’s determined to change the conversation. By creating products like Skanties that celebrate and enhance our natural curves, Susie is helping to break the cycle of body shame and promote self-love and acceptance.
Through her work, Susie has become a thought leader in the fight against body shaming and the harmful impact it can have on our self-esteem. She is a vocal advocate for changing the conversation around women’s bodies, promoting self-love and acceptance. Her dedication to empowering women through her work has earned her recognition from the NYC Journal, which recently named her one of the Top 30 Personalities Disrupting the Fashion Industry In 2022.
At Skanties, Susie and her team are changing the shapewear game. In a world where women are constantly bombarded with messages about their bodies and how they should look, it’s refreshing to see someone like Susie Taaffe challenging the status quo and creating products that truly make a difference.
