Standing out in the highly competitive and saturated commercial space is a feat that not many entrepreneurs and ventures can claim to have accomplished. In fact, countless go-getters who have tried to make a name for themselves eventually ended up waving the white flag in the face of the cutthroat nature of the business industry. Among those currently staying afloat and thriving amid the sea of powerhouses and rising companies is Shari Dionne, a fast-growing eyewear brand that has managed to distinguish itself for consistently delivering on its promises and bringing to the table a wide selection of top-notch products.
A Los Angeles-based company with an impressive portfolio of accomplishments attached to its name, Shari Dionne is the provider of luxury shades for those who love eyewear and traveling. Since its launch, it has provided customers with collections from which they can choose their next favorite pair of glasses, capturing the interest of a diverse range of clients with every product.
At the helm of this highly recognized venture are Will Nickens Jr. and Shari Dionne, a power duo whose love story lies as the inspiration behind the creation of their brainchild. After crossing paths with each other in Dallas and getting into a weekend fling, the couple eventually walked down the aisle and they’re set to welcome their second child next year.
Like millions of others, Will and Shari had to find ways to keep their relationship strong in the beginning, especially in the face of the long distance that separated the two of them initially. “We had to keep things fresh,” shared the founders spearheading the rise of Shari Dionne. “So we would often travel for dates.” During those trips, which spanned across different travel destinations, from New Miami and Cancun to Cabo and Puerto Rico, people would often compliment Shari’s style. Recognizing the role eyewear has on taking one’s appearance to the next level and helping boost confidence, they decided to build their one luxury eyewear brand from scratch.
Today, Shari Dionne has come a long way from the seedling of a business idea that it once was. Under the strategic leadership and creative vision of the Nickens, it has made bold moves toward the forefront of the fashion scene, becoming the choice of numerous celebrities and the go-to brand of many customers. So far, its glasses have been spotted on high-profile names such as Brandi Maxiell from VH1’s Basketball Wives, former women’s NCAA standout basketball twins, the Gonzalez Twins, reality TV star Yasmine Lopez, and Charisse Mills.
The attention that Shari Dionne has garnered from the get-go is thanks to its emphasis on excellence and quality. Since day one, it has gone all out in ensuring that its products, as well as their packaging, will transcend expectations and set a standard in the industry. In the years to come, this Black and Hispanic-owned company, which is scheduled to release a swimsuit line, plans not only to grow as the brand of choice of its community but also gain a foothold in the global market by remaining committed to the values that have stood at the heart of its operations.
Learn more about Shari Dionne by visiting its website.