Becoming business savvy has a lot more to do with gut instincts than anything else, and Aanik Adatia, also known as Scoobie Da Jeweler, knows something about taking bold steps in the business world.
Getting exposed to business at an early age gave Scoobie Da Jeweler the edge he needed to pursue success relentlessly. The jeweler was born into the jewelry business, and by his ninth birthday, he was already learning about the business from his father. The global recession from 2008 and 2010 changed the trajectory of things and spurred him to explore other avenues to carry out business.
Scoobie Da Jeweler’s business acumen was fully tested as he took his father’s business to eBay and started selling through the platform. Things started taking off as he figured out a way to ship the items through eBay and take his profit margins to a steady $10,000 monthly. He paid his way through college, landed a job in corporate America and achieved financial stability for himself, his family and his friends through business.
He got tested again when the COVID-19 pandemic hit, and the whole world was forced to stay at home. He grabbed all the equipment and computers from the office and set things up in his parents’ dining room. “All hands were on deck, and my parents were able to keep working throughout that time. It was constant 9 to 9 work, and we found ways to keep the business running despite the uncertainty in the world,” he revealed. He quit his corporate job in July to focus on his eBay business full-time. With social media mentors like Gary Vee and other accomplished entrepreneurs, Scoobie Da Jeweler has achieved massive growth, grown his social media followers, improved his marketing strategies and tripled his revenues.
Scoobie Da Jeweler no longer sees himself as an entrepreneur but as a brand, as he has partnered with many celebrities and major brands. His partnerships include two jewelry factories, NFL and NBA players and a host of SEC and ACC football players.
Despite his organic growth, Scoobie Da Jeweler has focused on delivering quality products to his clients and making the available desirable to them. As a custom jeweler, he offers a unique flexibility that many other custom jewelers do not offer. He believes that no one should break the bank to own custom jewelry as there is always a way around it. Explaining his ideology, he said: “You’re more focused on the educated part and teaching them how they don’t have to spend money on diamonds. You can grab other materials to replace the one you cannot afford and still create a stunning piece.”
Over the next few years, he sees his brand expanding its services to different parts of the world and delivering quality custom designs and excellent customer service. ”Becoming the best custom jeweler in the world is the ultimate goal, and I hope that with the quality designs we have out there, people continue to trust what we have to offer the world,” Scoobie Da Jeweler said.
