When did immigration begin? No one knows for sure. For as long as humanity has existed, so has immigration. The fact is, people were always looking for better places to live. In the early stages of human development, the reasons were primitive. For example, people migrated in search of resources, food, or new groups of similar people.

As human society evolved, the reasons changed. Economic factors came to the forefront. People move from one country to another in search of money, work, and means of living. Some migrants switch countries due to political reasons. The really negative are political persecution and dictatorial regimes at home.

Some individuals pursue more progressive goals. For example, they need to fulfill themselves in life. Athletes seek countries where their sport is well-developed. Artists look for places where their exhibitions will be popular. IT specialists search for countries where they can join companies that offer the opportunity to realize ambitious projects.

Regardless of the reasons, the conclusion is clear: immigration has existed, still exists, and will continue to exist.

Immigration Statistics in the USA 

If we look at the statistics in percentage terms, they might not surprise you: “only” 15% of the US population are migrants. But if we consider absolute numbers, the figures may shock many. The USA is the number one country in the world by the number of migrants. About 50 million people born in other countries live here. No other country in the world comes close to competing. For example, Germany, in second place, has 16 million migrants. The difference is colossal.

The current 15% is a repetition of a record set at the end of the 19th century. It was only then that migration levels reached such figures. In modern times, active migration started in the 1970s. For more than 50 years, the number of migrants has only been growing. Some experts predict that in the near future, the number of people moving to the US will surpass the number of children born in the country annually. This would be a unique case in the history of civilized states.

Russian-speaking people make up a large group of individuals who change their homeland for the US. Active migration from these regions began at the end of the 19th century. The numbers grew slowly until another boom occurred. It was triggered by two world wars. During this time, more than 1,000,000 migrants arrived in the US, seeking refuge from the devastating conflicts. Some migrants ran away from political persecution and exile to Siberia. Eventually, many found a peaceful place to live in the US.

At a certain point, the US government realized that this could not continue indefinitely. After World War I, when migration volumes nearly reached record levels, stricter immigration laws were introduced. However, these regulations only slowed the pace of migration. Stopping it completely was already impossible.

Another surge in migration was recorded after 2022. It was driven by a military conflict in the heart of Europe. Within a short period, the number of migrants from Ukraine increased more than fivefold.

Engage with the Expat Audience through RusRek 

RusRek is a popular platform that was the first in the US to pay close attention to the realities of expats in the country. It helps people from various nationalities settle in the USA. The main focus is on Russian-speaking migrants. RusRek has a long history. The idea to create such a platform appeared over 30 years ago.

Today, RusRek is a comprehensive platform that interacts with the Russian-speaking audience through several channels. Let’s take a closer look at them.

Website 

The main function of the portal is informational. Expats find useful ads and information about how they can improve their quality of life in a new country. Migrants communicate here, find like-minded individuals, make acquaintances, and receive help in solving various issues.

The website has a blog consisting of five categories: health, news, immigration, crimes, and economy. Russian-speaking expats can also post ads seeking specific services. For example, this option is useful for those looking to find a person or company to repair appliances, fix an apartment, rent housing or a car, and so on.

It’s no wonder that RusRek has been popular for over 30 years. The platform provides expats with the functionality they need in a new country.

Radio Station 

The radio station operates at 96.3 FM. It covers US news, as well as updates from the post-Soviet countries, Europe, and beyond. Listeners learn about the latest achievements in culture, music, economy, art, and technology.

Through the radio station, expats can plan their leisure activities. By tuning in, they can find out about upcoming sports events, concerts, exhibitions, and other cultural events.

The station’s management doesn’t forget the important thing – health. Listeners can stay updated on medical news, new drugs, and treatment methods for various diseases.

A separate category of broadcasts is dedicated to relaxation and restoring psychological balance. Listeners can take a break from the daily routine and hear interesting stories about famous people, fascinating places, travels, and much more.

Newspaper 

RusRek also has its own print publication. Readers can find it in the New York subway. Essentially, the newspaper contains all the same useful information as the radio station. It’s a great alternative for those who don’t often use the internet or radio or who want to spend their time in public transport more productively.

RusRek’s Offers for Businesses 

• Free ads on the website. Want to share commercial information with Russian-speaking migrants in New York? The RusRek portal is at your service. With it, you can reach a wide expat audience.
• Marketing research results. You can receive detailed information about expats’ needs. It will help you adapt your product or service to their preferences.
• Comprehensive product or service promotion. RusRek will ensure your product receives significant attention from the Russian-speaking audience in New York.

RusRek – your guide to the world of Russian-speaking migrants in the USA.

Published by: Nelly Chavez