Summary: If you think getting press is going to cut it in today’s digital world, you’ve got something else coming. Mario Sarceno shares his insights on what’s going on in the digital press industry.
The truth is there are lots of PR companies like Outbrand where they specialize in getting people featured in top publications that millions read. However, as the founder of Outbrand, Mario Sarceno let people in on the truth: “Press is fluff. Straight up fluff”.
If you’ve had the same thought, Mario’s here to confirm that it’s true, so why does he insist on pushing press when he’s onboarding clients to work with his PR firm?
When he says that press is fluff, he’s not saying that it’s not successful. “We have friends that have landed gigs on talk shows because of a press release, however, if you think that getting featured is going to solve every problem in your business, you’re wrong. Press is not a problem solver. It’s a marketing enhancer”.
The problem with the way companies are using press is that it doesn’t matter how big the publication that features you is: it could be an outlet with millions of readers or an NBC outlet in Rexburg, Idaho. The true impact and money in getting featured is in how you leverage it.
“The beauty of being featured, from what I’ve seen, is that if used correctly, it can lay the foundation for a company’s brand strategy. Think about it – if we can get a dating coach featured as a thought leader and expert for male entrepreneurs who struggle with dating life, imagine how that’ll help them stand out from others in the industry. Imagine that newfound leverage”.
Mario shared 3 tips to leverage media features:
- LinkedIn: Your network is your net worth, right? Anybody can tap into LinkedIn’s data to get in touch and connect to people they want to work with. It doesn’t just have to be to sell services but think of a mortgage broker who wants to be the broker that comes to mind when a realtor needs somebody to help out with a home loan. Now, what if this mortgage broker’s been featured in the media?
- Website: Whether you’re driving traffic to your site with SEO or paid ads, let the networks where you’ve been featured do the talking and persuading for you. Add the logos of where you’ve been featured to your site, so you make the most of any traffic you’re driving to your site. Flex and flaunt it – humbly, of course.
- Podcasts: If we’re using press as a foundation for brands, we can leverage the media features to get people speaking in front of audiences they work with. Podcast hosts have worked hard to establish their following – do you think they’re going to let your average Joe onto a podcast over somebody who the news is talking about? The best part? There’s a podcast for literally everything, so chances are, audiences can get as specific as possible.
These are just some of the tips Mario shared about how brands and businesses can dominate the digital world of today. Outbrand has streamlined processes to get people featured in top publications of all industries and podcasts.
Contact info:
Mario Sarceno
mario@outbrand.co
Outbrand
