The Ballroom Dance industry is poised to top multi-million revenue in the US next year, with new app developers bringing the sport, hobby, exercise and just plain good fun of ballroom dancing to millions of new users in untapped markets across the country.
Market analysis of trending industries shows a surprising new player, ballroom dancing, poised to top multi-million revenues and make major inroads in markets across the US. Leading that market push are new app developers like Oleg Astakhov providing new digital opportunities to get people up and moving in the fun, elegant and near-addictive low-impact exercise they’ve been watching on TV for years.
Fitness insiders and the medical establishment are on board with this particular trend, as they’ve touted ballroom dancing as the near-best defense against the cognitive decline and physical decline that comes with the natural ageing process for years, but their efforts alone couldn’t make ballroom dancing accessible in parts of the country that lacked active social dancing communities or pro teachers to spread the moves.
Oleg Astakhov quickly became one of the most famous ballroom dance instructors in the country through his massive YouTube presence and in-person classes, lessons and dances at his home base of Fred Astaire Arcadia in California. When the pandemic hit, he improvised to keep his thousands of active students dancing and did a pivot to online lessons. He then developed his one-of-a-kind app ‘Dance with Oleg’ to provide his full range of lessons in an accessible digital format to anyone, anywhere, anytime, making it possible for millions of new people to pick up ballroom dance during their at-home isolation time during lockdown.
The ballroom dance industry worldwide tops billions in annual revenue, and now the US is surging to join other countries in avid participation. On the small scale, people love the smooth moves and easy combinations that get them dancing quickly, with many expressing surprise at how easy it is to get started. In national market share, ballroom dancing as an industry is exceeding expectations in our new post-pandemic world as people across the country have re-prioritized and many see ballroom dancing as that thing they always wanted to try, and they’re making the effort to get into it now.
Shifting public opinion of ballroom dancing in the USA has been an easy nudge into the zeitgeist since DWTS provided a televised open window on the dance world and helped small-town Americans understand that ballroom dancing isn’t just for seniors at a center, but by hot young things, B-list celebs, and impressive or downright intimidating professional competitive dancers from a glitzy world they didn’t even know existed. Small-town America is the fastest growing market for downloads of the ‘Dance with Oleg’ app and that tide is rising fast as people seek to make real in their lives the dancing they’ve watched from the comfort of their living rooms for years.
