NU Media is at the forefront of digital marketing that grows viewership and it is not just because the median age at the office is 26. When businesses are looking to grow their media and marketing there’s only one company that has the strategy and services to back their claims.
NU Media is composed of a diverse team of web developers, online marketing experts and digital strategists. They have had major success helping various businesses, in different industries, grow to super-star status. Led by CEO Ada Hu, the creative services and media planning merge together to form a result that one can only be described as brilliant.
NU Media’s goal has always been to help small to mid-sized businesses grow, and it’s not an understatement to say that NU Media meets that goal with every client they work with.
Most recently, NU Media teamed up with The X Pot, a luxury hot pot restaurant turned Las Vegas staple.
David Zhao, Co-Founder of The X Pot Speaks highly of their marketing team, saying “The individuals behind the NU Media marketing machine are young and vibrant, but most importantly, they are dedicated. Their understanding of social media strategy as well as traditional marketing tactics is the secret behind our success at The X Pot.”
When NU Media first heard about The X Pot, they were excited by the unique concept behind the restaurant: luxurious hot pot that satiates all five senses in a harmonious dining experience.
Ada Hu, CEO of NU Media, speaks about this partnership. “We are so excited to work with The X Pot. We understand that even during the hardest times, a good concept can flourish with the right marketing team. Success is imminent.”
From the hand drawn menus to marketing strategy, NU Media has been heavily involved in the making of The X Pot since 2019, a whole year before its opening.
Pre-planned strategies were developed. Mass outreach, Press articles and social media construction was enacted.
As The X Pot was preparing to open the first upscale hot pot restaurant on the Las Vegas strip, there was only one media agency to turn to. With a deep portfolio in the hospitality industry, NU Media knows how to get meaningful results.
During the first month of The X Pot’s unveiling in September 2020, NU Media’s goal was to grow X Pot’s media presence. By the end of the first month,The X Pot was crawling
with influencers. However, influencers are not everything. NU Media paid special attention to their ads, AB testing all of them, which allowed for consistent 40% growth every month.
Although Covid-19 was still in full effect, The X Pot was able to become a massive success due to NU Media’s persistence. Even when no one else was running ads, NU Media kept at it and The X Pot flourished.
NU Media led campaigns that emphasized exquisite dining and led The X Pot to the top of every destination list. Together, they rode through the most difficult times as cities approached lockdown and restaurant closures were at an all time high.
Earning high praise from publications like Forbes and Eater, The X Pot has since become a go-to for individuals in Las Vegas. The X Pot is tucked away, lost within the expansive Las Vegas strip. Its unique location means that anyone dining at The X Pot is there intentionally, not by chance. It’s not uncommon to catch a celebrity sighting at X Pot, either. Steve Aoki, amongst others, has been seen enjoying himself at the Las Vegas Staple.
So what’s next for The X Pot and how is NU Media involved? With all the success The X Pot had in Las Vegas and with NU Media standing tall beside them, The X Pot plans on opening new locations in New York, Los Angeles, Chicago, and Miami.
About NU Media
NU Media was founded in 2019 with a mission to support and serve small and
mid-sized business partners with integrity and to aid their growth by providing the highest level of service and expertise. Their professional team includes a diverse group of web developers, online marketing experts, and digital strategists working from all corners of the world to deliver unbeatable results for their partners. http://nu.marketing
