The journey toward fashion inclusivity has been long and complex, with industry pioneers advocating for a more diverse and accepting space. Historically, fashion has mirrored societal standards that often excluded many consumers based on size, race, and gender identity. However, there has been a noticeable shift toward inclusivity in recent years, driven by a growing demand for representation and equality. Brands now recognize the importance of catering to all body types, promoting body positivity, and making fashion universally accessible.

Niche’ Boutique Collection (NBC) has dedicated itself to filling the void in the market for high-quality, fashionable, and inclusive apparel. Its commitment to these principles is evident in its carefully curated collections emphasizing eco-friendly materials and inclusive sizing. This approach resonates well with today’s socially conscious shoppers, driving the brand’s popularity and customer loyalty.

Embracing Inclusivity and Diversity

Founders Kim Buck and Brandi Akers have created a fashion line that transcends traditional boundaries, offering sophisticated athleisure, loungewear, and streetwear with a luxury feel. Their commitment to creating original designs while ethically manufacturing them in the USA has set a new precedent in the fashion industry.

“The essence of Niche’ Boutique Collection is to provide clothing that empowers and embraces individuality while committing to ethical practices,” explains Buck, highlighting the brand’s core values centered around the consumer and the environment.

With their background as female bodybuilders, Buck and Akers understand diverse body types and have meticulously tailored a line that caters to a wide range of consumers. This approach reflects the brand’s dedication to diversity and aligns with the increasing consumer demand for inclusive brands.

“Our designs are a tribute to the strength and diversity of women everywhere. We strive to create pieces that reflect each individual’s uniqueness, promoting empowerment and confidence,” Akers shares, underling the brand’s mission to inspire.

Curating a More Inclusive Sizing Approach

Many clothing brands take a narrow approach to sizing, often alienating various body types. Niche’ counters this norm through its proprietary fit formula called FIT-Flex Metrics. Akers explains their system provides improved precision around size and material selection.

“Women often struggle to find the right clothing size because generic sizes simply don’t consider variations in body shape,” Akers elaborates. “Our FIT-Flex Metrics blends exact garment measurements, the stretch capacity of fabrics, and actual customer feedback. The algorithm then suggests the optimal size choice for that customer’s measurements and fit preferences. It’s a more personalized approach that leads to better fit and greater long-term satisfaction.”

Early feedback shows strong consumer demand for this customized sizing experience. Akers reports that over 60% of customers return within three months from their first Niche’ purchase to buy additional pieces in their identified FIT-Flex size, confident in the fit.

Sustainability at the Forefront

In a decisive move away from the fast-fashion model, NBC has positioned sustainability as a central pillar of its business. Through its Renewable Treasures initiative, the brand encourages repurposing and reusing old or outdated clothing, promoting sustainability and creativity.

By integrating high-quality, sustainable fabrics and emphasizing the longevity of each piece, NBC is challenging the industry’s status quo and leading the shift toward more responsible fashion practices.

Expanding Beyond Borders

With a solid foundation and a loyal customer base secured through its direct-to-consumer platform, NBC is now looking to broaden its horizons. The brand’s consistent 10-15% monthly sales increase underscores its potential for further expansion. By partnering with online retailers specializing in emerging luxury designers, NBC is well-positioned to introduce its unique designs to a global audience, in line with its vision of becoming a global fashion leader.

“We envision Niche’ Boutique Collection becoming a global emblem of quality, inclusivity, and sustainability,” Buck declares, outlining the brand’s ambitious road map.

Published by: Holy Minoza