At any given time, there is no shortage of ventures ready to bridge the gap between consumers and the products and services they want. Name a market need, and one—or twenty—companies may already be up and running offering that particular good or service. So it takes more than a well-crafted business plan for any newcomer to stand out in their target industry. In fact, many companies that have attempted to enter the commercial space and compete with both emerging and established ventures found themselves incapable of gaining a solid foothold. Such is not the case for National Adhesive, a new power player in the multi-billion dollar sealant and adhesive industry. By going all-out in serving its customers, it has managed to rise through the ranks and secure a coveted spot at the summit.
Adhesives and sealants are essential items when working on a construction project. Although most people do not necessarily pay attention to the glue that literally keeps every construction project—whether commercial or residential—together, practitioners and professionals who are heavily involved in accomplishing these are responsible for getting their hands on the best quality products available. National Adhesive takes much of the burden of their clients’ backs by offering the best products in the market.
This must-watch force started out as a seedling of an idea to expand upon the 25-year success story that is GlueDevil, an industry leader in producing caulks, sealants, and adhesives across Southern Africa. Using the impressive reception of its debut at the 2019 AAPEX Trade Show as a stepping stone, the company then made the bold move to dip its toes in the North American market and establish stateside operations, supply chains, and manufacturer rep groups.
Today, National Adhesive brings to the table not only its expertise but also a deep-seated passion for the trade and an in-depth understanding of the market. These strengths enabled the innovation-driven venture to occupy a position at the forefront and earn the trust of industry authorities. The first-ever licensee of DuPont’s Great Stuff™, it has become a go-to provider of high-quality sealants and adhesives.
Currently, National Adhesive boasts an impressive inventory of brands, one of which is GlueAngel, the GlueDevil’s rebranded line dedicated to the North American market. It is also the home of THICC, which was developed for contractors who needed specific products to do their jobs and to do them well. Believing that quality shouldn’t break customers’ banks, it also launched EISH!, an economy brand that offers a high-caliber alternative at a budget price.
Apart from its selection of products, National Adhesive has distinguished itself from a plethora of other companies because of the ease with which consumers can avail of the exact items they’re looking for. Its mission is simple: make it easy. Through its product guide advisor, customers are provided with answers, articles, technical data, how-to videos, community baked groups, and much more—all at the click of a button.
While National Adhesive can relatively still be considered a new face to the American adhesive market, it is undeniable that it has succeeded in making its way to the top. In the years to come, this promising company is set to dominate the field.
Learn more about National Adhesive by visiting its website.
