Over the years, successful companies have learned to pivot in response to changing markets. In 2007, Mvision supplied clients in Egypt with data banking and financial planning. Within its first years of operation, however, the team noticed a massive gap in the market.
“We recognized a major component missing from Egypt’s communication and marketing sector,” recalls Amr Hesham, Mvision’s CEO. “To capitalize on the opportunity, we decided to entirely reinvent our company’s identity and venture into this untapped area of business. Today, we facilitate marketing and business development for clients across Egypt and have become leaders in the Middle East’s marketing space.”
How Mvision positions itself as a marketing force in Egypt
Mvision specializes in marketing strategies, planning, execution, analyses, and ongoing management for hotels. The company’s expertise lies in brand design, brand development, creative media strategies, media placement, printing, interactive design, public relations, social networking, e-marketing, and event planning.”
“We define strategic plans, design campaigns, and — most importantly — we develop relationships,” says Hesham. “Our team combines virtual and real-world advertising. We enable our clients to dominate the market and reach their target consumers in new and exciting ways.
Market research and development with Mvision
The Mvision team begins by collaborating with clients in research and development. They provide valuable perspectives by allowing companies to step back and see their organization from an outsider’s point of view.
“We help you enhance your strategies by assessing your customer value,” explains Hesham.” “The value you provide to your customers determines your position in the sector. We help you analyze your value in terms of cost, convenience, and communication. We deliver fresh insight into how much your customers will pay, how easy it is to purchase your product, and how much you interact with customers.”
To make this possible, Mvision gathers, analyzes, and interprets market information pertaining to clients’ products and services. They dive into the data to determine past, present, and potential prospects. Next, they examine the characteristics, spending habits, location, and needs of this group. Finally, they research the industry as a whole and the competitors’ clients’ face.
Consultation with Mvision
Consulting with Mvision gives small and mid-range businesses a powerful marketing advantage. By outsourcing to Mvision, these companies can slash the budget many organizations spend on professional marketing departments while still obtaining the same professional results.
“Businesses come to us to consult on branding, and that’s where we excel,” Hesham remarks. “Branding is one of the most important aspects of any business. An effective brand strategy gives you an edge in competitive markets. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is who you are, who you want to be, and who people perceive you to be.”
When clients come to Mvision, they receive all the benefits of an in-house marketing department. Professionals collaborate with them to create an eye-catching logo, memorable brand messaging, powerful brand voice, an impactful tagline or slogan, and creative design templates for marketing materials,
About Mvision’s results, Hesham comments: “Our clients rise above the competition while remaining true to their brands. This is because we enable them to reach their target audiences with authentic, clear, and consistent messaging.”
