By: Ethan Rogers
Tech accessory and lifestyle brand MOFT has launched its new Living My Flow campaign, a global initiative that celebrates the stories of multi-taskers, world travelers, and creative commuters who embrace a dynamic lifestyle. This campaign invites creators from across the globe to share their unique journeys through mini-documentaries, highlighting how MOFT products are designed to integrate into their daily lives. By showcasing the tools that help empower these individuals to pursue their goals, MOFT demonstrates its commitment to supporting those who lead ever-evolving, dynamic lifestyles.
“At MOFT, we believe in empowering individuals to define their own path. Our ‘Living My Flow’ campaign celebrates visionaries like Christopher, Sophie, Tommy, Cara, and Juno—self-driven, forward-thinking talents/creatives who challenge conventions and thrive on their own terms. By creating tools that adapt to their dynamic lifestyles, we aim to support them in transforming any environment into a canvas for their ambitions,” said Julianna He, Founder of MOFT. “MOFT is proud to be part of their journeys, helping them unlock their potential and live their flow, anywhere and everywhere.”
The Living My Flow campaign features five visionary creators including four NYC-based local artists, each a trailblazer in their respective creative fields. These individuals embody a limitless mindset, forging their own paths to personal success and living in their unique flow. Their stories will not only inspire but also showcase how MOFT products help streamline their lives, making it easier to stay connected, inspired, and productive.
The Living My Flow campaign highlights the talents of four Brooklyn-based artists, each embodying MOFT’s dedication to creative innovation, sustainability, and design that enhances everyday life. Christopher Chan, also known as HONORROLLER, uses woodworking to reconnect with the spirit of childhood, blending streetwear and sports culture into dynamic sculptures. His work exemplifies how MOFT’s products are designed to support artistic freedom, helping creativity flow anywhere inspiration strikes. Similarly, Sophie Collé, a furniture designer, infuses her pieces with playful colors and humor. Once hesitant to embrace bold hues, Sophie now uses vibrant design to transform spaces, encouraging us to find joy through play—an ethos that aligns with MOFT’s commitment to fostering creativity.
Sustainability takes center stage with Cara Marie Piazza, a natural dyer and eco-conscious artist whose work is grounded in meditative, nature-inspired creativity. From her Brooklyn studio, she crafts unique home textiles and fashion pieces using plant-based materials and a range of techniques, including dip-dying and hand-painted prints. Through her mindful approach, she champions adaptability and environmental responsibility. Equally impactful is Juno Shen, a neon artist whose glass-blown installations transform spaces with bold colors and dynamic forms. Inspired by her nomadic lifestyle, Juno’s creations capture a sense of movement, light, and energy, embodying a constant flow of creativity that reflects MOFT’s philosophy of living on the move.
Together, these artists bring the Living My Flow campaign to life, demonstrating how MOFT’s functional, sustainable products are designed to harmonize with the diverse lifestyles of modern creatives. By celebrating artistry that balances environmental responsibility, personal freedom, and self-expression, MOFT aims to inspire individuals to stay in tune with their own creative rhythm. For more insights into these artists and their journeys, visit the campaign page and discover how MOFT empowers creativity through design.
Published by Mark V.
