By: Simon Reed

Lithios Beverages, the transformative mineral-rich seltzer brand, is making waves in New York City’s competitive wellness market. Its products are flying off the shelves at premier retailers like Gourmet Garage and Fairway Market. 

“Lithios beverages isn’t just another seltzer—a wellness-forward, mineral-rich experience. I see that its 71+ essential minerals are elevating what people expect from hydration,” said a Village Group Buyer. “We’re seeing real excitement at Fairway and Gourmet Garage—it’s clear the trend is catching on.”

As mentioned, due to its 71+ essential trace minerals, Lithios is redefining hydration—offering more than just refreshment but true functional wellness.

Lithios Makes Waves in NYC

The buzz is undeniable with Lithios Beverages. It has now been featured in the Dumbo Market, Brooklyn Harvest, Key Foods, and more, with demand building rapidly week over week.

“When we first introduced Lithios to New York, we knew it would take a moment for people to understand it’s not just seltzer—it’s wellness in a bottle. It has so many benefits that are good for your body,” said Johnny A. Fabrè of Vortex Brands / Equilibrium Group, the distribution and strategic growth partner for Lithios Beverages. 

He adds, “Watching it start to move off shelves at places like Fairway and Gourmet Garage, Dumbo Market, Brooklyn Harvest, Key Foods, and many more has been incredibly exciting. You can feel the momentum building, and it’s a privilege to be growing this brand in such a dynamic, health-conscious market.”

The response from customers has been equally powerful. Lithios Beverages has received messages from New York customers who rave about the crisp and clean flavor. A recent buyer said she couldn’t stop “raving about it” and posted a photo of the drink on Instagram after buying it in New York City. The wellness-forward profile and refreshing taste are winning fans across the metro. 

From Nature to New York Shelves

Founders Alexander and Tina Genzer are also raving about their product—and for good reason. What began as a passion project rooted in nature is now resonating with customers across one of the country’s competitive markets.

“Seeing Lithios Beverages sell out at places like Gourmet Garage is deeply personal to me,” said Alexander Genzer, co-founder of Lithios. “Our connection to the healing power of mineral-rich water, a secret place in the Rocky Mountains, inspired this brand. Watching people embrace it as part of their everyday wellness routines is humbling and exhilarating.”

“We created Lithios Beverages with a vision to elevate daily hydration into something functional, pure, and rooted in nature,” said Tina Genzer, co-founder of Lithios. “The energy and feedback from our New York launch has been incredible—people aren’t just liking it, they’re saying they love it. It’s more than a beverage; it’s a movement. This is just the beginning.”

With strong sell-through rates and enthusiastic consumer feedback, Lithios Beverages is officially opening its funding round to accelerate expansion and meet growing demand. Structured as a C Corporation, the company seeks funding to scale operations, expand market reach, and drive innovation and a drink revolution in New York.

About Lithios Beverages:

Lithios Beverages is a wellness-forward brand offering a naturally mineral-rich hydration experience sourced and inspired by the earth’s potent trace elements. With over 71 essential minerals in every bottle, Lithios Beverages supports vitality, clarity, and performance—one sip at a time.

Published by Liz SD.