In an era where digital presence is not just an option but a necessity for business growth, many small contractors find themselves in a bind. Spending thousands on ads or navigating through lead platforms like Yelp and Thumbtack, they still struggle to capture consistent, high-quality jobs. This is where Lanello steps in, revolutionizing the way small U.S.-based contractors, including handymen, plumbers, electricians, and all types of contractors, scale their businesses.
Founded by Robin Criel, Lanello has carved a niche for itself by offering a simple, affordable marketing system tailored specifically for the blue-collar industry. The company’s mission is clear: to make digital growth effortless for tradespeople who are more accustomed to working with tools than technology, without the hefty price tag often associated with overpriced agencies. At Lanello, they understand the unique challenges that service-based businesses face when it comes to marketing, and they’ve built our services to address those needs directly.
They’ve simplified the process by providing everything a small business needs to grow—all under one roof. From website design and marketing to software tools that automate lead follow-up, Lanello delivers results without the jargon or stress that often comes with digital marketing. Their approach simplifies the process, allowing contractors to focus on their craft while they manage the complexities of their online presence.
A One-Stop Digital Growth Engine
For just $297 a month, Lanello offers contractors a comprehensive marketing package that includes a professional website, local SEO, Google Business optimization, and automation tools for lead capture and follow-ups. This all-in-one marketing system is designed to take businesses from virtually invisible online to fully booked, enabling them to focus on their craft rather than their computers.
The results are noticeable. Many of Lanello’s clients experience significant growth, with some seeing increased business without additional ad spend. This digital system has helped small local businesses improve their online presence and generate more leads.
Measurable Success in Record Time
Clients often see positive outcomes within the first couple of months of using Lanello’s system, including more booked jobs, improved search rankings, and an increase in positive reviews. Many clients report success with their newfound approach.
What sets Lanello apart is its affordability, lack of setup fees, and its “digital handyman” approach, which provides effective marketing solutions for small teams. This approach has not only democratized digital marketing for small contractors but has also provided a lifeline for businesses striving to thrive in competitive local markets.
A Game-Changer for Small Contractors
Lanello’s system is a valuable marketing tool that helps small contractors grow their businesses without the need for ad spend or complex digital strategies. By combining website design, SEO, automation, and local optimization, Lanello offers a straightforward and practical solution for small businesses. This all-in-one platform is designed to be easy to use, removing the technological barriers that many contractors face when trying to build an online presence. With Lanello, contractors can focus on their work while the system handles the digital side of things, helping them attract more clients and grow their reach.
As small contractors continue to navigate the challenges of digital marketing, Lanello stands out as a beacon of hope, offering a proven path to success that is both affordable and straightforward. The system provides the necessary tools to help contractors increase visibility, generate leads, and build lasting relationships with clients. With Lanello, the dream of scaling a contractor business quickly and efficiently is not only possible but within reach for hard-working tradespeople across the U.S. This platform empowers contractors to compete with larger businesses without the need for expensive ads or complex marketing plans.
