In today’s world, each one of us is familiar with the predicament of deciding which subscription services are worth spending our hard-earned cash on each month. From online magazines to video, television, and music streaming services such as Netflix and Spotify — even tech tools and platforms like Asana or Slack that help make our jobs easier — there are more subscriptions offered to us these days than ever before. Still, all of us are familiar with how quickly these can accumulate to become a hefty outgoing bill each month.
Unfortunately, these subscription services often tend to be the first things to go when we review the finances — there are only so many new email addresses we can create to restart our free trial, after all. But one startup is looking to change this.
According to Forbes, as of January last year, the global subscription e-commerce market size was expected to reach $904.2 billion by 2026. But New York-based startup Keye wants to make access to subscriptions easier than ever. With a focus on making it more affordable for people to access premium subscription services, the company has just announced the launch of its beta program.
The platform intends to solve the problem of managing too many different subscription payments and free trials, instead offering customers content access with “just a few clicks” and no surprise charges. Keye provides its users with all-inclusive access to thousands of premium articles, courses, and tools from partners like The Information, Codecademy, Grammarly, and more — all for one low price.
With Keye, users no longer need to worry about managing dozens of separate subscriptions or monthly payments for different content providers. Instead, they can enjoy unlimited access to some of the most valuable and relevant content available online, all through one convenient place.
Effortless and Empowering
“Our mission is to make accessing digital content effortless, so we designed Keye to empower our users, giving them on-demand access to technologies that improve their lives at the best possible value,” says Paolo Fornasini, co-founder of Keye. “Our vision is to be the go-to solution for flexible access to subscription content. We are a content discovery platform for users and a subscriber growth engine for our partners.”
The goal is to “bridge the gap” between creators and consumers so that the platform can serve as the “Keye” to all the subscriptions anyone will need. “We’ve been engineers, product managers, bankers, and consultants,” says Fornasini. “Now, we’re eager to build a better subscription solution for everyone. We’re excited to offer a solution that simplifies the way people access and consume content. Our goal is to make it easy and affordable for anyone to stay at the cutting edge and keep developing their skills, whether they’re a student, a professional, or an independent knowledge worker.” He adds that as many things in our lives continue to get more expensive, “we should not feel like we have to cancel subscriptions and sacrifice the things that help make our lives easier”.
Users can access content as often as they want until they run out of credits. For a limited time, Keye is free for seven days and only a $3.99 recurring monthly payment after the trial expires. No credit card is required when signing up for the free trial, and users can cancel at any time.
But, is there a catch? What makes it so affordable? Keye uses a credit system to make sure subscribers can use all the services they want. When using Keye credits to access a site, users will be able to use it for 24 hours. If they want to keep using it after that, they can simply spend more credits to extend their access.
Keye’s beta program is available to all users for a limited time. During the trial, users will have access to over 20 premium content partners, with new partners being added regularly. Keye also works as a chrome extension so that users can save more time and money as they browse, breeze past paywalls without signing up, and seamlessly use all of Keye’s features.
Under the trial, users can sign up for 30 days with no commitment. Doing so also provides them with credits to unlock their favorite premium content, instant access to over 20 productivity tools, 500 streaming classes, 1,000 paywalled articles, and millions of books. Early users will also receive an offer to keep using Keye at a special reduced price once their trial is up.
“We’re thrilled to be able to offer this program to the public and look forward to hearing feedback from our users,” says Rohan Parikh, CEO of Keye. “We believe Keye has the potential to change the way people access and consume content, and we’re excited to see where this beta program takes us.”
Find out more about Keye on their website.