It is never too early to plan for the future. It may be a plan for next week, next month, next year, or the next five years. The important thing is having plans, not just one but multiple blueprints, to account for every possible variable. The young football superstar Jalen Chatman is not only making plans but is implementing them as early as now with his clothing line JU$T CA$H.
Jalen is a football player in college, and he is a good one. Being a football player helped him gather a total of 13 football scholarships. However, his career as an athlete was put on pause when this pandemic surged. With all the free time in his hands, he knew that this is the time to be productive and think of his back-up plan after his athletic career. Despite being a college student, he continuously concocts schemes and answers to the question, “What are you going to do after football?”
At the young age of 21, Jalen started to work on JU$T CA$H. But before that, he has always been an entrepreneur, selling hats before his career as an athlete flourished. Using the learning from his past experiences and the discipline taught by football, he created a one-person company.
He does all the processes from procurement to manufacturing to marketing. However, this dream of his will not be made possible with the help of family and friends. Someone in his family owns a graphic design company, making it easier for Jalen to translate his visions into a design. In terms of product marketing, his friends help JU$T CA$H become known on different social media platforms. Indeed, the power of digital marketing and social media should be optimized for the best results.
Jalen is a visionary, wanting to make use of his time as productive as possible by creating and helping others learn. As he works on making JU$T CA$H, one of the big brands known by many for street style, he shares his story in hopes that others will take it as motivation.
JU$T CA$H is a product of perseverance and intensive planning. As it continues to flourish, Jarlen is surely creating more plans and designs that will put them on the leaderboard. His visionary mind and willingness to take risks is what makes him a good entrepreneur. He may be young but what makes him stand out is his resourcefulness. Given only limited resources, especially since this pandemic messed up lots of operations of different businesses, he still finds a way to give top quality streetwear pieces that people will surely love.
A mind of a creative individual is never at peace, and ideas are overflowing effortlessly. With Jalen’s creativity and discipline as an athlete, he sees the goal clearer in every step that he takes. His values are translated to their catalog, which contains pieces that exude comfort and style.
To connect with JU$T CA$H, or to browse their product line, head on to their official site.
