Regular exercise is a surefire way to ensure optimal performance in sports, though other activities such as sleep and diet also play a significant role. Lack of fitness could be as detrimental as a bad diet as much as sleep deprivation could also prevent an athlete from performing at their optimal level. And hardly is there any sport that doesn’t require physical and mental alertness, as well as the psychological zeal to keep pushing; a lack of one or all of the above is a recipe for a non-performance or a disastrous showing before the audience who have paid tens of dollars to watch their favorite athletes perform. With over two decades in sports, Jim Bradham feels he is well equipped to help athletes prepare better for their games and, most importantly, recover well from injuries.
Jim Bradham is a professional sports massage therapist with over 20 years of experience working with various athletes from their youth through professional levels. He has also worked with professional entertainers to help keep their fitness in check and ensure optimal performance on stage. He also unofficially helps with their stage routine to ensure that everything is in place to help them rather than hurt them. Jim specializes in sports-related injuries with the use of trigger point therapy as a means of recovery.
Jim, over the years, is a staunch advocate of healthy training habits and, at the same time, advocates for in-depth therapy for recovery in case of an injury. And he recommends the following for the artists under his care, as well as anyone looking to improve their general body fitness: hydration at all times; before, during, and after playing to prevent dehydration. According to him, a well-hydrated muscle performs better and longer with less risk of cramps and injuries. He also recommends a balanced nutritional supplement for the body.
“Muscles need calcium, magnesium, B12, B6, potassium, vitamin D, and a host of other nutrients to function properly. Seek out a sports nutritionist or any other health care practitioner that specializes in nutrition to optimize your body’s micronutrient health,” he said.
He also recommends eight hours of sleep being the minimum recommended when after considering training time, game time, travel time, among several other factors.
Primarily Jim targets everyone to help inform people how to keep healthy and active. Regardless of his work currently revolving around basketball players, it can be applied by regular people to their everyday lives. On what makes him unique, he said, “I have developed trigger point protocols to help speed up muscle recovery time and prevent injuries. Trigger points are one of the major keys to muscles functioning properly and preventing injuries from occurring.”
While the goal is the same, the science and the application differ and with Jim, “I love building genuine relationships and helping people have a better quality of life. Also, by specializing in trigger point therapy, I can speed up injury recovery time.” However, five years from now, Jim hopes to take on more clients and, if possible, serve with a professional sports team as a full-time massage therapist and injury recovery specialist.