Image Commercially Licensed From: Unsplash
Social engagement in loyalty programs has historically been a difficult feat to achieve: the right technology was just not there, and API from social media themselves are limited when it comes to this offering.
White Label Loyalty is now redefining customer engagement with a brand-new social engagement module that allows brands to spot the hidden gems among their customers, find those with the biggest audience and reward their customers for interacting with them on social media.
Why is social engagement vital for brands?
Did you know that customers spend up to 40% more on brands that interact with them on social media? It is a fantastic way for brands to foster loyalty through networking, communication, and community-building.
Brands can improve brand awareness and recognition, strengthening the connection between brands and their customers, and social media is also a powerful platform to encourage user-generated content that fosters active engagement.
Social media and loyalty programs are a great match: Biscuit, the UK rewards program for pet owners, has seen incredible organic growth after being noticed on social media.
The app drove user engagement, new member acquisition, and retention and provided new revenue streams through strategic partnerships and reward partners. Since launching in March 2022, it has gained over 50,000 registered users in nine months and reached the #1 spot in the Apple and Google app stores in the health and fitness categories.
But how can a brand use the power of social media to achieve all these benefits?
At the core of a successful social strategy, a brand should engage in conversations with its customers, promptly respond to comments, messages, and mentions, and most importantly use the right technology to track its users’ activity.
With the right tech, you can offer incentives for following, liking, and posting content and encourage social engagement and user-generated content (UGC) through points and by rewarding consumers for submitting reviews, photos, videos, and other content.
What is the right technology?
We know loyalty programs are a brilliant tool to use alongside social engagement to engage current and potential customers and retain current ones. Incorporating social media engagement and UGC into your loyalty program is an incredible way to generate more content and nurture commitment with your consumers.
On the other hand, regularly tracking social media engagement and content submission can be a time-consuming process. Consider streamlining the process by partnering with the right loyalty program platform to offer a simple and seamless program. Tech company White Label Loyalty seeks to make this process easier with a flexible, modular, ‘events-based’ approach, allowing scaling companies to reward customers for all activity, including interacting with the brands on social media.
The dedicated customer loyalty platform offers complete customisation based on customers’ actions, right out of the box: the platform does not dictate which customer activities are rewarded and how but gives clients the power to make any customer action – including social media engagement – rewardable.
White Label Loyalty is helping brands harness the power of social media thanks to its social engagement module, which allows them to incentivise word of mouth, engagement, and referral on social media.
Thanks to this module, brands can experience all the great benefits that come from merging loyalty programs and social engagement, such as acquiring new customers for less than ads, and increasing long-term retention, revenue goals and social proof.
White Label Loyalty works in more than 10 industries including B2B, retail and FMCG, helping the likes of PepsiCo, Burger King and Biscuit reach their loyalty goals and foster long-lasting and mutually rewarding relationships with their customers.
